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Student travel behaviour : North-West University (Potchefstroom Campus) / C.M. HeynsHeyns, Cornelius Muller January 2010 (has links)
The student market is a large and growing segment of the tourism industry that
contributes approximately one billion rand annually to the tourism economy
Unfortunately, despite the apparent profitability of this market, students are still
disregarded by the South African tourism industry This may be explained by the
perception and ignorance by the industry and that little is known about the
characteristics, travel motivations and behaviour of this market
The literature review revealed that students have specific characteristics which
influence their travel behaviour such as money, time, social factors, personal
characteristics, motives, special interests and especially cultural or ethnic backgrounds.
Thus it is clear that although the student market seems homogeneous, heterogeneous
differences do exist In order to capitalise on this market and to comprehensively
understand student behaviour, information is needed about the activities which the
students pursue, with whom and where these activities are pursued and even more
importantly , how the students make the decision to purchase the product to go on
holiday
Thus the main purpose of this study was to determine the travel behaviour of students
at the NWU, Potchefstroom Campus. This was achieved firstly by analysing motivation
(Chapter 2) and conceptualising travel behaviour (Chapter 3) by means of extensive
literature reviews. Motivation is understood as the underlying forces that arouse and
direct the behaviours in which students engage, in order to realise certain benefits
Behaviour can be viewed as a process of internal psychological factors (e.g. needs,
wants and goals) which generate tension to some extent Different students have
different needs; their purchase decision may be influenced by individual preference and
social circumstances at the least The aim of conducting a literature review concerning
the total concept of travel behaviour was to analyse the process of travel behaviour and
effecting factors including travel motives, in order to understand and how best to attract
the student market.
In order to determine the travel behaviour of students at the NWU, Potchefstroom
Campus, a survey was conducted between the 5th and 14th of October 2010 The survey
was conducted by means of distributing a Questionnaire among third -year students
during contact sessions in each of the different Faculties. From the data obtained from
the questionnaire; a profile of the third-year students could be compiled and through
factor analyses, the travel behaviour of the students could be determined. ANOVAs and
Chi-square tests were used to determine whether the student travel behaviour in the
different faculties differed from each other as well as to what extent These analyses
were conducted in Chapter 4.
Evidently convenience was considered as the most important factor with regard to the
travelling characteristics of the students, Relaxation and Having fun as the most
important factors influencing the travel motivation of students and Finance was the most
important factor influencing the travel behaviour of the third-year students at the NWU,
Potchefstroom_ Overall it was clear that the students in each faculty differed in their
travel characteristics, activities influencing the holiday experience, motives to go on
holiday and factors influencing the choice of destination as well as holiday preferences
The Faculty of Theology stood out as the faculty which differed the most with regard to
the afore-mentioned, whereas the Faculty of Health Sciences indicated the least
differences
This research therefore revealed that the third-year student market at the NWU,
Potchefstroom Campus cannot be seen as a homogenous market since there are
definite heterogeneous differences with regard to their travel behaviour. This market is
also very complex since the Faculty to which the student belongs, contributes to these
heterogeneous differences Knowledge of the travel behaviour of students can aid in
segmentation of the student market in order to refine the marketing strategies of the
destination as well as the development of target specific marketing messages. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.
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The relationship between travel motives, service levels and satisfaction of nature-base [i.e.nature-based] tourist [i.e. tourists] / T. Schoeman / Relationship between travel motives, service levels and satisfaction of nature-based touristsSchoeman, Talita January 2010 (has links)
The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination).
The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP.
Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.
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3 |
Student travel behaviour : North-West University (Potchefstroom Campus) / C.M. HeynsHeyns, Cornelius Muller January 2010 (has links)
The student market is a large and growing segment of the tourism industry that
contributes approximately one billion rand annually to the tourism economy
Unfortunately, despite the apparent profitability of this market, students are still
disregarded by the South African tourism industry This may be explained by the
perception and ignorance by the industry and that little is known about the
characteristics, travel motivations and behaviour of this market
The literature review revealed that students have specific characteristics which
influence their travel behaviour such as money, time, social factors, personal
characteristics, motives, special interests and especially cultural or ethnic backgrounds.
Thus it is clear that although the student market seems homogeneous, heterogeneous
differences do exist In order to capitalise on this market and to comprehensively
understand student behaviour, information is needed about the activities which the
students pursue, with whom and where these activities are pursued and even more
importantly , how the students make the decision to purchase the product to go on
holiday
Thus the main purpose of this study was to determine the travel behaviour of students
at the NWU, Potchefstroom Campus. This was achieved firstly by analysing motivation
(Chapter 2) and conceptualising travel behaviour (Chapter 3) by means of extensive
literature reviews. Motivation is understood as the underlying forces that arouse and
direct the behaviours in which students engage, in order to realise certain benefits
Behaviour can be viewed as a process of internal psychological factors (e.g. needs,
wants and goals) which generate tension to some extent Different students have
different needs; their purchase decision may be influenced by individual preference and
social circumstances at the least The aim of conducting a literature review concerning
the total concept of travel behaviour was to analyse the process of travel behaviour and
effecting factors including travel motives, in order to understand and how best to attract
the student market.
In order to determine the travel behaviour of students at the NWU, Potchefstroom
Campus, a survey was conducted between the 5th and 14th of October 2010 The survey
was conducted by means of distributing a Questionnaire among third -year students
during contact sessions in each of the different Faculties. From the data obtained from
the questionnaire; a profile of the third-year students could be compiled and through
factor analyses, the travel behaviour of the students could be determined. ANOVAs and
Chi-square tests were used to determine whether the student travel behaviour in the
different faculties differed from each other as well as to what extent These analyses
were conducted in Chapter 4.
Evidently convenience was considered as the most important factor with regard to the
travelling characteristics of the students, Relaxation and Having fun as the most
important factors influencing the travel motivation of students and Finance was the most
important factor influencing the travel behaviour of the third-year students at the NWU,
Potchefstroom_ Overall it was clear that the students in each faculty differed in their
travel characteristics, activities influencing the holiday experience, motives to go on
holiday and factors influencing the choice of destination as well as holiday preferences
The Faculty of Theology stood out as the faculty which differed the most with regard to
the afore-mentioned, whereas the Faculty of Health Sciences indicated the least
differences
This research therefore revealed that the third-year student market at the NWU,
Potchefstroom Campus cannot be seen as a homogenous market since there are
definite heterogeneous differences with regard to their travel behaviour. This market is
also very complex since the Faculty to which the student belongs, contributes to these
heterogeneous differences Knowledge of the travel behaviour of students can aid in
segmentation of the student market in order to refine the marketing strategies of the
destination as well as the development of target specific marketing messages. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.
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4 |
The relationship between travel motives, service levels and satisfaction of nature-base [i.e.nature-based] tourist [i.e. tourists] / T. Schoeman / Relationship between travel motives, service levels and satisfaction of nature-based touristsSchoeman, Talita January 2010 (has links)
The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination).
The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP.
Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.
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