Companies that sell physical products and have production in factories in other countries often find it difficult to plan to order as lead times are often long. An irregular balance in order placement and uncertainty in demand makes it difficult to keep inventory levels at an appropriate level, while at the same time being able to respond to customer orders. This, in combination, results in large order volumes being ordered and high capital tied up in goods. High capital tied-up also results in reduced flexibility to be able to adapt to the customer's needs, which poses a risk to the company. The aim of this study was to optimize efficiently and profitably against a high availability of products while keeping inventory levels at an appropriate level. Two primary areas have been identified; standardization of ordering routines and how the time when the order is transported can be used more efficiently. The completed research shows that a great deal of manual work is linked to ordering and communication with suppliers and that there are no standardized ordering routines available. A process map with defined ordering routines has been produced based on whether Alequi had previously A.) Purchased a similar product earlier and B.) If a similar product had been purchased by the same supplier earlier to clearly execute the ordering in a structured and standardized way. When placing orders, demand forecasting is made, whereby certain methods estimate the expected demand. This is often expressed as risk factors because forecasted demand differs from actual demand and this error increases as the forecast length and orders are placed long before the estimated sales period. It is therefore desirable to shorten the total lead time and to start selling as soon as possible. Recommendations on transporting a small part of the order by air have been made so that in parallel with photography and other preparation is done, the large order is transported by boat. This has resulted in a shortening of the order cycle by 7 weeks, by utilizing transport time by boat. As a result, the order cycle and saved costs are streamlined as the products can begin to be sold at the same time as it reaches the central warehouse, which decreases in the passive time in the warehouse. Keywords: E-commerce, ordering routines, purchasing, warehousing.