近年來，嬰幼兒閱讀的議題在國內逐漸受到重視。2006年2月，信誼基金會與臺中縣政府、臺北市政府共同合作，正式在臺灣推行「閱讀起步走」。為了推動親子共讀，新北市亦於2009年開始實施「閱讀起步走」，除了致贈圖書禮袋外，並搭配親子共讀講座、新生兒故事活動、新生兒借閱證辦理等活動。 本研究目的希望可以透過對於活動執行者與參與者的調查研究，來檢視新北市辦理「閱讀起步走」之具體成效、參與者的滿意情形，以及活動執行者在活動辦理過程中所遭遇的困境，據以歸納相關經驗，提出未來發展建議供其他縣市辦理「閱讀起步走」計畫之參考。 本研究主要以問卷調查法與訪談法進行資料的分析。首先針對參與過「閱讀起步走」的嬰幼兒家長採隨機抽樣的方式進行活動滿意度問卷調查，共計有效樣本為250份；另擇選6位活動承辦人員與3位參與家長進行深度訪談，以得知活動執行者與參與者對於活動本身的實際看法。 研究結果顯示： 一、參與民眾與承辦館員普遍肯定「閱讀起步走」的政策與理念，並認為此活動有助於落實親子共讀觀念。 二、參與民眾對於館員的服務態度、活動內容的滿意度較高，對於活動的時間與場地安排、館舍硬體設備、館藏內容數量等滿意度較低。 三、參與民眾認為目前圖書館所採用的行銷方式在日常生活中並無法明確感受到，因此對於現行的行銷方式滿意度最低。 四、承辦館員在推動「閱讀起步走」時所遭遇最大的問題在於人力與宣傳的不足。 五、承辦館員認為影響活動辦理的因素為人力與空間環境。 六、各館在推動「閱讀起步走」時所需之協助為增加人力及官方統一宣傳。 本研究對於「閱讀起步走」未來的發展建議有： 一、充實嬰幼兒書籍館藏，提升閱讀品質。 二、家長學習課程可以團體型態的工作坊或讀書會進行。 三、整合目前的宣傳策略，由官方力量統一推動。 四、提升圖書禮袋發放的普及率。 五、持續推動相關政策，銜接目前所欠缺之閱讀階段。 / Over the years, reading for infants and toddlers has gained attention from the society. In February 2006, Hsin-Yi Foundation, by means of recruiting cooperative efforts from Taichung County Government and Taipei City Government, initiated Bookstart, a reading activity for parents and kids, in Taiwan. Three year later, New Taipei City started to execute Bookstart, including a good number of funny, inspiring activities such as granting participants with a “Bookstart Pack”, holding parent-kid reading seminars, story-reading for newborns and applying for library cards for newborns. The study aims to conduct a survey among in-charge librarians and participants, and evaluate the actual effects of Bookstart executed in New Taipei City, including to what extent participants are satisfied with the activities, and the problems or predicament encountered by in-charge librarians in the process of implementation. By so doing, the study induces relevant experiences and offer suggestions for other counties or cities that intend to execute the program of Bookstart in the future. The study undertakes the analysis of the data with questionnaire investigation method and interviewing method. To start with, by means of random sampling, a questionnaire over satisfaction is conducted among the parents with young-aged kids who have participated in Bookstart; effective copies were 250. Meanwhile, 6 in-charge librarians and 3 parents were selected to take in-depth interviews, so as to better explore the thoughts and ideas of the aforementioned people. The research results have indicated that: 1.The participating citizens and librarians all give approval for the notions of Bookstart, thinking it beneficial to the promotion of parent-kid reading. 2.The participating citizens have a better satisfaction over the librarians’ attitude of service and the content of the activity, yet their satisfaction for the time and venue of the activity, the hardware facilities of the library and the quality and quantity of the stock is relatively low. 3.Participated citizens do not think the promotion adopted by the library has been well received in everyday life, and hence have the lowest satisfaction for current promotion. 4.The most serious problems facing up to in-charge librarians were short of manpower and insufficient promotion. 5.In-charge librarians regard the factors that affect the quality of activities as manpower and the environment of the library. 6.The assistance needed in promoting Bookstart includes “adding manpower” and “a packaged promotion by the government”. Hence, the study offers suggestions for the future development of Bookstart as follows: 1.Enrich the collection of books for infants and young children to enhance reading quality. 2.Parents learning courses can group types of workshops or study will be conducted. 3.The current promotion strategies shall be incorporated, and the activity should be promoted by the government as a package. 4.To enhance reading the penetration rate paid by the Bookstart packs. 5.Related policies should be publicized in the future, so the new program can be connected with the current one by adding a “reading phase”.