Global ETD Search

301	How brand distinctiveness is communicated, from a consumer's perspective Gaillard, Elise January 2007 (has links) This thesis explores the topic of brand distinctiveness, which involves elements of a brand that make it stand out in the minds of consumers. This thesis has shown that colour is a key element of branding that helps consumers identify a brand. 350204 Marketing and Market Research branding distinctiveness colour
302	Buyer-seller relationship quality and brand equity in the thoroughbred consignment industry / Marquardt, Adam Jefferson. January 2007 (has links) Thesis (Ph. D.)--University of Oregon, 2007. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 194-203). Also available for download via the World Wide Web; free to University of Oregon users.
303	The development and application of a systematic approach to evaluating an academic department's brand meaning Elrod, Cassandra Carlene, January 2007 (has links) (PDF) Thesis (Ph. D.)--University of Missouri--Rolla, 2007. / Vita. The entire thesis text is included in file. Title from title screen of thesis/dissertation PDF file (viewed April 28, 2008) Includes bibliographical references (p. 83-86).
304	Branding nations as tourism destinations in the the USA : the Australian experience / Day, Gordon Jonathon. January 2005 (has links) Thesis (Ph.D.) - James Cook University, 2005. / Typescript (photocopy) Bibliography: leaves 369-375.
305	Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment / Scott-Kolarova, Elizabeth. January 2008 (has links) Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 78-98).
306	Three essays affect transfer, network effects and market valuation of brand extensions / Liu, Xin. January 2007 (has links) Thesis (Ph.D.)--Kent State University, 2007. / Title from PDF t.p. (viewed Apr. 8, 2009). Advisor: Michael Y. Hu. Keywords: brand extensions, network effect, brand management. Includes bibliographical references.
307	An analytical model of the determinants and outcomes of nation branding Sun, Qin. Paswan, Audhesh, January 2009 (has links) Thesis (Ph. D.)--University of North Texas, Dec., 2009. / Title from title page display. Includes bibliographical references.
308	Branding as a strategic tool to reposition a destination a survey of key tourism stakeholders in Zimbabwe / Ndlovu, Joram. January 2009 (has links) Thesis (Ph.D.(Tourism Management))--University of Pretoria, 2009. / Abstract in English. Includes bibliographical references.
309	The meanings of the global brand a perspective from the Korean consumers / Kim, Eugene Song. January 2004 (has links) Thesis (Ph. D.)--University of Hawaii at Manoa, 2004. / Includes bibliographical references (leaves 159-185).
310	One world, one dream? : image building and brand China in the 2008 Beijing Olympics / Hagan, Christopher Patrick, January 2008 (has links) Typescript. Includes vita and abstract. Includes bibliographical references (leaves 80-87). Also available online.

Search results