Competitive tendering has been the preferred approach for public procurement in publictransport, whose purpose is to reach a better customer experience and more cost effectivetraffic solutions through increased competition between different operators. The contracts inpublic procurement mainly contain two different types: net-cost contract and gross-costcontracts. The contracts also contain incentives, which should motivate the operator tomaintain a high quality of their operation.The purpose of the study was to investigate and achieve an understanding of what theoperator’s strategy includes and what it means for Go-Ahead Nordic as an operator in publicprocurement. The study also processes Swedish and Norwegian public procurements, fromthe bidder’s perspective.The results of the study shows that Go-Ahead Nordics´s contracts differ depending on whattype of contract is being used in different public procurements. In the various differentcontracts, Go-Ahead Nordic faces advantages and risks that the operator must take intoaccount in their operation. Incentives play a part in a number of Go-Ahead Nordics’scompetitive tenders, where the operator appreciates a few specific incentives in the contracts.Incentives in Go-Ahead Nordics contracts have contributed to a greater risk for the operatorafter the Covid-19 pandemic. A great difference between public procurement in Norway andSweden exists in that the state carries out the procurements in Norway. However in Swedenthe procurements are managed by the regional public transport authorities.