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<p>Authors: Jonas Franzén and Jim Kautto</p><p>Title: Information campaign analysis of the Region Council of Kalmar Counties public information campaign about final storage of radioactive waste.</p><p>Level: BA Thesis in Media and Communication Studies.</p><p>Key words: Campaign, Campaign analysis, final storage of radioactive waste, Region Council.</p><p>Language: Swedish</p><p>Content: The Regional Council of Kalmar County launched a campaign about final storage of radioactive waste in the spring of 2009. This study analyzes how that campaign was received by the target group.</p><p>Theory: Following theories have been used in the study; theories of communication, planning of communication, public campaigns and receptions studies.</p><p>Method: Methods used in this study is observing people passing the exhibition, asking questions to people passing the exhibition and two focus groups. We also asked questions to people riding the bus where the commercial was shown. Finally we got background information from two interviews with the creators of the campaign.</p><p>Results: The campaign was launched based on a political decision. Despite that the decision was vague and that the Region Council was lacking a clear objective and measureable goals, the campaign still came out as a success. Since the objective with the campaign was to broaden the dialogue regarding final storage of radioactive waste, and make the public more informed about what could happen in Oskarshamn if the final storage comes there, the campaign succeeded in waken up some interest from the public opinion. The studies could not determine whether the campaign decreased the public's worries about the final storage of radioactive waste or not.</p><p>Number of pages: 49 + appendix</p><p>Program: Program for International Communication</p><p>Location: University of Kalmar</p><p>Institution: Institution of Communication and Design</p><p>Period: Spring of 2009</p><p>Tutor: Sara Hamqvist</p><p>Examiner: Britt-Marie Ringfjord</p>

Authors: Jonas Franzén and Jim Kautto Title: Information campaign analysis of the Region Council of Kalmar Counties public information campaign about final storage of radioactive waste. Level: BA Thesis in Media and Communication Studies. Key words: Campaign, Campaign analysis, final storage of radioactive waste, Region Council. Language: Swedish Content: The Regional Council of Kalmar County launched a campaign about final storage of radioactive waste in the spring of 2009. This study analyzes how that campaign was received by the target group. Theory: Following theories have been used in the study; theories of communication, planning of communication, public campaigns and receptions studies. Method: Methods used in this study is observing people passing the exhibition, asking questions to people passing the exhibition and two focus groups. We also asked questions to people riding the bus where the commercial was shown. Finally we got background information from two interviews with the creators of the campaign. Results: The campaign was launched based on a political decision. Despite that the decision was vague and that the Region Council was lacking a clear objective and measureable goals, the campaign still came out as a success. Since the objective with the campaign was to broaden the dialogue regarding final storage of radioactive waste, and make the public more informed about what could happen in Oskarshamn if the final storage comes there, the campaign succeeded in waken up some interest from the public opinion. The studies could not determine whether the campaign decreased the public's worries about the final storage of radioactive waste or not. Number of pages: 49 + appendix Program: Program for International Communication Location: University of Kalmar Institution: Institution of Communication and Design Period: Spring of 2009 Tutor: Sara Hamqvist Examiner: Britt-Marie Ringfjord

Financial services companies need to create awareness around their value offering of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the financial services company and the advertising agency. In this process people from different disciplines and different environments communicate and interact with one another, providing opportunities for misunderstanding and misinterpretation. The brief is taken as the illustrative point in the interaction between the two parties and is posed as the epitome of all communication between these two. By evaluating the communication process the study looks at gaps and provides suggestions on how to best manage this interaction as concluded from insights provided by data acquired through a mixed method incorporating quantitative online surveys and qualitative one-on-one interviews with employees from both the financial services company and the advertising agency. The study furthermore looks at the briefing template as the formal document and "contract" between the financial service company and the advertising agency and proposes the structure and required content for such a brief. The potential pitfalls in each of the proposed sections of the briefing template are investigated in terms of the Service Quality Gap Model; thus leading to a recommended protocol a briefing template along with the management thereof by the financial services company which is the way forward as proposed in the study. / Mini Dissertation (MPhil)--University of Pretoria, 2016. / Communication Management / MPhil / Unrestricted

This paper is about the primary campaign of Senator Eugene McCarthy in the State of Indiana in 1968. It will focus its attention on Indianapolis, the largest city and the capital of the state, and an area where the Senator did quite poorly. (1) Though some magazine articles, newspaper stories and books have been useful, this paper is basically the campaign as viewed by 20 participants. Without their cooperation, it could not have been written.

One of the underlying themes in American politics is that the addition of campaign finance laws at the presidential election level will have a negative relationship with amount of influence and money in campaigns and the amount of regulation. In other words, as regulation goes up the amount of money and influence will decrease. However, with the recent 2004 presidential election this concept has surely been shown to be problematic, at least at the outset. The purpose of this thesis is to examine this relationship and to further expand upon the limited knowledge of this sub-field of political science. This thesis will suggest that the intended result of campaign finance reform may not necessarily be realized. Subsequently, we must ask ourselves whether or not campaign finance regulations actually result in the intended consequences. Federal campaign finance laws do not necessarily reduce the amount of money and influence by special interests in presidential elections. In examining presidential campaign finance regulations do higher levels of regulations really have an impact upon the amount of money (influence) collected and spent in a particular campaign? The McCain-Feingold Campaign Finance Act of 2002 (officially implemented in 2002), or the Bipartisan Campaign Reform Act (BCRA), was a rudimentary attempt to dramatically change the electoral system in terms of money. In fact, this bill was the most comprehensive overhaul of the electoral system in a quarter of a century (at least since the 1970's) and one of the underlying reasons, arguably, for the bill was to limit soft money and interest group contributions to presidential candidates or to the presidential campaigns during a given election cycle. Basically, the attempt was made to limit the "money" in politics and particularly in presidential campaigns. However, as most media outlets have claimed (such as CNN) that money or contributions given by individuals and various organizations and the amount of money spent by each campaign (President Bush and Senator Kerry) in the most recent presidential election of 2004 surpassed that of any previous presidential election cycle. Part of the reasoning for the limitation of soft money in presidential elections is the whimsical "myth" that more money in presidential elections will inevitably lead to more influence of the executive branch by big time donors such as labor unions, business, wealthy persons, and by interest groups to name just a few. In other words, wealthy interests such as those mentioned in the previous sentence, would theoretically have a greater impact on the electoral process than by individuals. This concept is briefly examined. Of course, the data will come from many sources with government resources being the dominant resource. The FEC began collecting campaign finance data since the 1970's and much of the data comes from published data files from the FEC. Additionally, data will be taken from other government resources such as the U.S. Census Bureau and the U.S Bureau of Labor statistics. Other data contained within in this will be properly noted.

Voters are exposed to vastly different campaign environments based on their geographic location. This results in heterogeneity in the intensity and communicative content that voters are exposed to across a nationally representative sample. The present analysis seeks to leverage this variance in communication environments facing voters to better capture the effects of campaign priming. I find that when taking account of the communications that voters face, the effects of priming are clearer, but also more complex. / text

Thesis (M.S.)--Auburn University, 2006. / Abstract. Vita. Includes bibliographic references (ℓ.46-47)

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 169-178). Also available on the Internet.