PEDRO, Edilson da Silva Pedro. Gest?o tecnol?gica: um estudo de caso no setor sucroalcooleiro. 2004. 145f. Disserta?ao (Mestrado em Engenharia de Producao) - Universidade Federal de Sao Carlos, Sao Carlos, 2004. / Submitted by Elisangela Moura (lilaalves@gmail.com) on 2010-09-27T14:21:39Z No. of bitstreams: 2 2004Dissert_EdilsonSP.pdf: 2173382 bytes, checksum: f94348c90ef0ddfb539c53a3b14c0325 (MD5) license_rdf: 20464 bytes, checksum: d540d98f4c56c073d1d99228e27d53ca (MD5) / Approved for entry into archive by clediane guedes(clediane@bczm.ufrn.br) on 2010-09-29T12:43:47Z (GMT) No. of bitstreams: 2 2004Dissert_EdilsonSP.pdf: 2173382 bytes, checksum: f94348c90ef0ddfb539c53a3b14c0325 (MD5) license_rdf: 20464 bytes, checksum: d540d98f4c56c073d1d99228e27d53ca (MD5) / Made available in DSpace on 2010-09-29T12:43:47Z (GMT). No. of bitstreams: 2 2004Dissert_EdilsonSP.pdf: 2173382 bytes, checksum: f94348c90ef0ddfb539c53a3b14c0325 (MD5) license_rdf: 20464 bytes, checksum: d540d98f4c56c073d1d99228e27d53ca (MD5) Previous issue date: 2004 / A abertura da economia brasileira levou as empresas agroindustriais sucroalcooleiras a empreenderem processo de reorganiza??o de suas estruturas produtivas para aumentar suas compet?ncias em diferencia??o de produto, diversifica??o produtiva e mercadol?gica para enfrentar o acirramento da concorr?ncia. Neste cen?rio, estabeleceu-se como objetivo desta disserta??o a an?lise da capacita??o tecnol?gica na firma e proposi??o de diretrizes para constru??o de modelo para gest?o tecnol?gica, de modo a fortalecer a empresa frente ? concorr?ncia e os mercados setoriais. As contribui??es deste estudo constituem em: 1) identifica??o de recursos estrat?gicos para capacita??o tecnol?gica; 2) levantamento de processos de tomada de decis?o para aquisi??o e aprendizagem tecnol?gica; e 3) avalia??o das pr?ticas e formas de gest?o e, ent?o, indica??o de um modelo de refer?ncia para gest?o tecnol?gica da firma. Para estruturar este trabalho, foi elaborado um modelo de pesquisa a partir da revis?o da literatura de competitividade da agroind?stria brasileira e das abordagens te?ricas de capacita??o e gest?o tecnol?gica das firmas. O m?todo utilizado na pesquisa de campo foi o explorat?rio e qualitativo com estudo de caso ?nico. Ressalta-se que o modelo da pesquisa ? apresentado como uma contribui??o da disserta??o e poder? servir a futuras investiga??es. Os resultados deste trabalho constituem uma contribui??o para determina??o de condi??es para efici?ncia din?mica da agroind?stria. Concluiu-se que a empresa sucroalcooleira estudada deve formalizar um processo para defini??o de sua estrat?gia tecnol?gica, direcionado aos mercados industriais, assim como, manter uma estrutura para gest?o tecnol?gica. Para isso ? proposto um modelo de capacita??o e de gest?o tecnol?gica, com vis?o dos recursos tecnol?gicos da firma, considerando seu posicionamento nas cadeias produtivas e de suprimento em que est? inserida. Espera-se que o estudo de caso do problema em uma empresa possa servir como refer?ncia a outras empresas agroindustriais e a novas pesquisas sobre o tema. ABSTRACT: The opening of Brazilian economy made the sugar and alcohol industries undertake the reorganization process of their productive structures aiming to increase their competency in product differentiation and in productive and market diversification in order to face the incitement of competition. Considering this scenario, the purpose of the dissertation is to analyze technological qualification in the company and to suggest policies for the construction of a model of technological management in order to reinforce the company so that it becomes able to face the competition and the setorial markets. The contributions of this chapter are: 1) identification of the strategic resources for technological qualification; 2) survey of decision making processes for technological acquisition and learning; and 3) evaluation of practices and management means and, therefore, indication of a reference model for technological management of the company. To structure this work, a research model was elaborated taking into account the revision of literature regarding the competitiveness of Brazilian agroindustry as well as theoretical approaches of technological qualification and management of companies.The method used on the field research was an exploratory and qualitative one based on the study of only one case. It is emphasized that the research model is presented as a contribution acquired from the dissertation and that it can be used for investigations in the future. The results of this work constitute a contribution for the determination of conditions for dynamical efficiency of the agroindustry. The conclusion is that the sugar and alcohol company studied should formalize a process for definition of its technological strategy aiming the industrial market, as well as to maintain a structure for technological management. For this, it is proposed a model of qualification and technological management, considering the technological resources of the company and its position on the productive and supply chains in which it is inserted. It is believed that the case study of the problem in one company can be used as reference by other agroindustrial companies and by new researches on this theme

Made available in DSpace on 2016-04-28T20:19:18Z (GMT). No. of bitstreams: 1 2008 - Cristiano Candido Silva.pdf: 1971241 bytes, checksum: a2dc5426ef9d9d0dc2d8362217ba4f83 (MD5) Previous issue date: 2008-04-28 / The objective of this dissertation is to investigate the technological development process which took place at Novartis Bioci?ncias S.A., at its Pharmochemical Plant in Resende-RJ. Following the corporative strategy, the plant went through a huge technological structure build-up process and started to play a key role in the Global Supply chain as Resende facility took over the production of four intermediate steps of the company s main pharmaceutical ingredient, exporting two of these steps. This is an atypical situation in the current Brazilian pharmaceutical scenery, as importation is really remarkable in this sector. A study case was established on this situation and the field research method was based on guided interviews with professionals of the Finance, Engineering and Production areas who actively took part in the development process. Among the observed difficulties regarding innovative activities, the ones related to infrastructure, specialized service and labor qualification stood out. The low standard level of Brazilian international marketing as well as the low investment towards research and development in the pharmaceutical area show how important Novartis initiative is. Not only because of the social and economical benefits observed, such as production volume increase, creation of new jobs and increase of quality standards, but also due to the chance of technological background development of the national industry. At last, it is also important to mention the fundamental participation of public authorities who made the country a lot more attractive to investments at the described level, resulting in changes in the direct foreign investment policy. / O objetivo geral nesta disserta??o consiste em investigar o processo de capacita??o tecnol?gica ocorrido na empresa Novartis Bioci?ncia S.A., em seu estabelecimento de Produ??o Farmoqu?mica localizado na cidade de Resende, no estado do Rio de Janeiro. Atrav?s da estrat?gia corporativa, a planta sofreu um amplo processo de reestrutura??o tecnol?gica, tornando-se uma planta chave no abastecimento da cadeia produtiva do grupo em n?vel global, assumindo a produ??o e exporta??o de etapas do principal f?rmaco da companhia. Por tratar-se de uma situa??o at?pica ao que ocorre com as grandes empresas transnacionais do ramo farmac?utico instaladas no Brasil, sendo o mercado nacional fortemente marcado pelo alto n?vel de importa??o de produtos farmac?uticos e farmoqu?micos, foi elaborado um estudo de caso. A metodologia da pesquisa de campo baseou-se em entrevistas estruturadas com profissionais dos Departamentos de Produ??o, Engenharia e Finan?as, que participaram ativamente do processo. Entre os obst?culos observados em atividades inovativas, destacaram-se aqueles ligados ? desqualifica??o da infra-estrutura de servi?os especializados e m?o-de-obra de opera??o. O baixo padr?o de especializa??o do com?rcio exterior brasileiro, aliado ao baixo n?vel de investimentos direcionados para inova??es do setor farmac?utico no pa?s justificam a import?ncia deste tipo de investimento, primeiro, pelos benef?cios sociais e econ?micos observados atrav?s da atividade de exporta??o (aumento significativo da produ??o anual, n?mero de empregados, padr?o de qualidade e competitividade, entre outros) e, segundo, pela oportunidade de absor??o de knowhow em novos processos para o setor industrial brasileiro. Finalmente, constatou-se a fundamental import?ncia da atua??o da administra??o p?blica em tornar o pa?s atraente para projetos deste porte, causando mudan?as qualitativas no papel do investimento estrangeiro direto.