This thesis work is focused on the design of a mechanism for the passenger’s seat of a Volvo S80. This mechanism will facilitate the problems arised when somebody with limited mobility, either permanent or temporal, is entering or exiting the vehicle. The main aim is to obtain an affordable device that enhances the life of those with reduced mobility, but paying special attention to those who do not receive any kind of economical help from the government. The idea is to be able to move the seat to the outside of the car so that one can seat with no special effort. Then, the mechanism, manually, performs the movements to bring it back to the inside. The concept of being manual is to avoid electronic devices that will surely increase the cost. In this project, a possible design solution has been developed. A model was created with Autodesk Inventor 2012. The three basic positions of the mechanism were studied to determine the structural behavior of the product. For these studies, a load compensating the weight of a human was applied and the stresses and the deformation were analyzed by Finite Element Methods and the study was concluded when the safety factor was over 2.

This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called fundamental aesthetic dimensions was developed for identifying and modeling consumers aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumers color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named Color-Shape Synthesizer. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure.

Car-commercials are something that many people come in contact with on a daily basis. This is a study on commercials for cars and is focusing on visual effects that are made in post-production. In this report we are trying to find out if and how visual effects in commercials for cars affect how the observer remembers them. The second subjects that we use in this report is popularity and we try to find out if and in that case how visual effects affect the commercials for cars popularity. We also investigated how frequently commercials for cars are showed on TV and how the visual effects are in them, it gives a better foundation to the other parts. The methods we applied were interviews, quantitative and qualitative content analysis of car commercials and also observation analysis of the 6 swedish TV-channels that shows commercials and have the most viewers, to get an idea how frequently these commercials are shown. The commercials that were applied in this paper was from late 2011 to early 2012. Interviews were made with people from the ages 16 to 76 years old with an equal distribution of sexes. We used 4 different commercials for cars in our interviews with 4 different degrees of the amount of visual effects. We analyzed 6 Swedish TV-channels that show commercials and that have the most viewers to get an idea about how frequently commercials for car are shown. The result of our research showed us that there was no connection between visual effects and popularity and that a larger amount of visual effects can increase the observers tendency to remember a commercial with 15 percentage. Most commercials from the studied period was without visual effects and 13,3% had a larger amount of visual effects

No description available.

Nowadays, the location technology in the field of the Intelligent Transformation System (ITS) is used generally. Most of location devices on the cars are low-cost GPS, however, it¡¦s not enough if we want to combine with the safe algorithm. Hence, we present a suit of vehicle collision-avoidance system which combined location technology with Intersection-agent in this thesis. The system uses vehicle sensors and GPS information to calculate in Extend Kalman Filter, in order to get the optimal location information. Furthermore, Map-Matching algorithm is used to match the vehicle location on the right road. As to the driver¡¦s safety, laser range scanner¡¦s data are used in fuzzy algorithm and calculate the safe distance between cars. In the intersection area where accident happened most, we also combine with Intersection-agent system to enhance safety. When moving objects cross through the intersection area, Intersection-agent system would use laser range scanner to find the moving objects¡¦ position and velocity, judging whether they can pass the intersection safely or not. Once it¡¦s not safe, system would send out warning signal to the drivers to brake cars, also, passing the position information to car location system by wireless RS-232 transceiver, to decrease location error and let vehicle¡¦s location precision more accurate. In brief, this thesis combines with vehicle location, wireless transmission, car following warning system and Intersection-agent. And make sure this system we developed can fit in with traffic requirement in many experiments.

From the historical point of view the development of micro-car is always short-lived, the size is smaller than the UK's Micro Car Mini is memorable, but in the subsequent market performance was weak, Fiat 500 and BMW Isetta is the best example. But as environmental awareness, social structure, economic and energy and other issues, making micro cars by the world's attention again.It can be seen in the future will be increasingly fierce market competition, the depot itself must find a core competitive advantage to succeed in such a competitive environment while maintaining a competitive edge. This study was to explore the competition of imports of micro cars, the use of narrative inquiry in qualitative research and depth interviews, by the German group Daimler smart micro-car brand distributor in Taiwan , from the north, central, and southern The three regional sales director to narrate its brand image, product quality, marketing, publicity, business model. Results through data analysis, economic and practical, unique shape is the industry and consumers that the mini cars must have two key factors, the most important thing is unique, micro-car brand and the product must emit a unique image and personality, and then select the product differentiation strategy marketing promotion, and in addition to brand image and product quality, the organizers of the service behavior of consumers is also very important, especially in Taiwan has been slow to enter the service industry-based economy, how to make consumers feel the caring services, thereby causing and increase consumer interest and willingness to buy, and ultimately look forward to the conclusions of this study for the industry in the development of micro-car market in Taiwan.

Over the past decade, the ratio of annual official listing in Taiwan between used cars and brand-new cars is 2:1, to show that car users increase the acceptance for used cars, also show that the market of used car in Taiwan will be expect with car dealers. However, there exist an asymmetric information situation in used car market for a long time, and it also the primary concern with consumers. Recently year, local used car dealers provide the certified system with used cars, through over hundred standardized inspections to certify the used car. Used car dealers expect to decrease the purchase risk with the concept of service innovation, and enhance the confidence in the minds of consumers. In this research, service innovation will compare with perceived risk-six dimensions from Peter & Tarpey in 1975. The goals of this research are find the mediator effect within service innovation, perceived risk and purchase intention, and the relationships between service innovation and purchase intention in certified used car market. Samples of 158 collected through questionnaire survey, verified the hypotheses by description statistics and regression analysis. The results showed that have the significant relationship between service innovation, perceived risk and purchase intention in certified used car market, moreover, the three variables did have the partial mediator effect. Base on the results, the suggestion for certified used car dealers as followed: dealers should provide multiple innovative services with customers, to decrease the perceived risk and enhance the purchase intention in the future.

none

In this study, we establish a car body PEC model by using a NEC-2-based numerical software. Based on this model, we then carry out a series of simulations and analysis in the FM band concerning the effects of various car structures on antenna patterns. The results have been compared with those available in open literature in order to verify our model. The simulation results show that the roof support pillars significantly affect the antenna patterns. We investigate the ripples caused by the finite ground plane in the antenna patterns, and propose a new edge treatment technique. Our results indicate that a significant reduction of these unwanted ripples can be obtained, if the proposed technique is applied. The effect of car glasses and human body is also taken into consideration. At last, the issue of studying the effects at higher frequencies is addressed. Two approaches are used, including UTD, and PO. Satisfactory results are obtained.

Business Weekly (2003, 11) reported that female managers 25 to 34 had increased by 25% in the end of 2000. 51% of buyers were female in a company. Even, 85% of purchasing decisions were made by women. (Barletta, 2003) Such kind of situation means that female purchasing power is increasing. With the fast development of female market, it can not be ignored the new business opportunity, of course, including the automobile industry. According to the report of American CNW Market Survey Company in 2003, 49% of American new car buyers were female¡F80% of car-purchased decisions were determined by women. Besides, the data of Ministry of Transportation and Communication of R.O.C. in 2004 pointed out that the proportion of domestic female car owner were up to 28.3%, which was rose by 8.9% than in 1998. This tells that the female car market is a hidden cake for marketers. The purpose of the study is to figure out which kind of auto product attributes mix female car consumer will pay more attention to and to investigate the difference of product attributes preference in order to provide marketing strategies for companies. The conceptual of framework of the study was based on EBM consumer behavior model. The study took auto product attributes and consumer demographics as input variables¡F lifestyles variables as the bases of female car market segmentations. Moreover, characteristics of different lifestyles segments were described by several variables that affect the buying process. And respondents were willing and able to buy a car in Kaohsiung area, including car users and potential buyers. Factor analysis was employed for dimension reduction, then cluster analysis was applied for classification, and some statistical method, such as MANOVA, ANOVA, chi-squares are used to test the research hypothesis. The study figured out, through the process of segmentation, three female car consumer types: stylish, omnibearing, and chaste. Besides, the research further showed that three different lifestyles segments had significant difference in the following variables: information source, auto product attributes, purchase price, purchase brand, purchase type, loyalty, and the demographics which included age, occupation, and family life cycle.