La question de l'évaluation des aptitudes à la conduite constitue un enjeu important, tant en termes sécuritaires pour l'ensemble des usagers qu'en termes de qualité de vie pour les personnes dont les compétences subissent un déclin et voient leur autonomie menacée, comme les personnes atteintes de lésions cérébrales acquises. Classiquement, cette évaluation est assurée par une batterie de tests neuropsychologiques et une épreuve sur route. Cependant, ces outils présentent de nombreuses limites. Pour pallier ces limites, de plus en plus de praticiens et chercheurs se tournent vers des outils de simulation. Toutefois, les simulateurs ne font pas l'unanimité car il ne s'agit pas d'une mise en situation réelle. Le but de ce travail de thèse est de montrer l'apport du simulateur pour l'évaluation des compétences de conduite. Nous nous intéressons particulièrement à certains processus qui peuvent être déficitaires et avoir un impact important en conduite (attention sélective, attention partagée, anticipation, etc.). Pour cela, nous avons créé un protocole complet l'évaluation de la conduite, composé d'une batterie de tests neuropsychologiques, d'une épreuve de conduite sur route et d'une épreuve de conduite sur simulateur. Ce protocole a été proposé à des personnes victimes de lésions cérébrales,connues dans la littérature pour présenter des déficits dans les processus qui nous intéressaient. Nous voulions d'une part montrer que le simulateur de conduite est aussi discriminant que les deux autres évaluations pour estimer les compétences de conduite en confrontant les résultats aux différentes évaluations. D'autre part, nous souhaitions mettre en avant l'apport du simulateur pour l'étude des mécanismes déficitaires en montrant leur implication en conduite chez des populations présentant des déficits cognitifs comme les personnes cérébrolésées.Les résultats confirment que le simulateur de conduite peut permettre d'évaluer les compétences en conduite, comme les tests neuropsychologiques et l'évaluation sur route. En effet, lors du test de conduite sur simulateur les participants cérébrolésés étaient d’une part discriminés des participants contrôles. D’autre part, les résultats étaient cohérents entre les différentes évaluations : Les participants notés majoritairement déficitaires aux tests neuropsychologiques ou à l’épreuve sur route l’étaient également sur simulateur. Par ailleurs, le simulateur apporte un autre éclairage sur les déficits en conduite en apportant notamment des informations supplémentaires susceptibles d’expliquer la nature des déficits observés sur route (oculométrie, mesure des temps de réaction). Le simulateur permet ainsi d'étudier les principauxprocessus impliqués en conduite, dans une situation écologique. Le simulateur constitue donc un outil pertinent pour l’évaluation des déficits cognitifs et leurs répercussions sur l’activité de conduite. / The question of the driving skills assessment is an important issue, both in terms of security for all road users and in terms of life quality for people whose skills are decreasing and have their autonomy threatened, as brain-injured people. Usually, this assessment is performed by a neuropsychological tests battery and an on-road test. Nevertheless, these toolspresent many limitations. To overcome these limitations, more and more practitioners and researchers are looking around simulation tools. However, simulators are not welcomed unanimously because it is not a real-life situation. The purpose of this study is to show the contribution of the simulator in the assessment of the driving skills. We are particularly interested insome processes which may be impaired and may have a great issue in driving (selective attention, shared attention, anticipation, etc.). In that way, we created a complete assessment protocol of driving, consisting in a neuropsychological test battery, an on-road driving test, and a simulator driving test. This protocol was proposed to people suffering of brain damages, known in the literature to present deficits in the processes which interested us. We wanted on one hand to show that the driving simulator is also discriminating as the two other evaluations to estimate the driving skills, by confronting the results to the various evaluations. On the other hand, we wished to put forward the contribution of the simulator for the study of the impaired mechanisms by showing their implication in driving in populations presenting cognitive deficits as the brain-injured people.The results confirm that the simulator allow us to assess the driving skills, as well as neuropsychological tests and on-road evaluation. On one hand, during the driving test on simulator, the brain-injured participants were discriminated from the control one. On the other hand, the results were coherent between the various assessments: The participants who were mainly noted impaired in the neuropsychological tests or in the on-road driving test were also noted impaired on the simulator. Besides, the simulator gives another perspective on the deficits in driving by bringing in particular additional information susceptible to explain the nature of the deficits observed on road (eye-tracker, response time measures). The simulator so allows to study the main processes involved in driving, in an ecological situation. Thus, the simulator constitutes a relevant tool for assessing cognitive impairments and their repercussions on the driving activity.Moreover, it provides a new perspective on driving skills. It also help to study the main processes involved in driving, in ecological conditions. In particular, we could highlight some cognitive deficits in brain-injured people. The simulator is therefore a relevant tool

This thesis deals with the topic of how important is the automotive industry for the economy of the European Union. At the beginning of the new millennium, the automotive industry faces sales problems and this thesis will investigate whether this is caused by the unfavourable economic situation or by other factors. The thesis analyses the current status of the sector and describes its importance for the European economy, examines contemporary issues with which the automotive industry has to deal, and on the basis of this analysis, it foreshadows the direction in which the European automotive industry is likely to be in the future.

The aim of this paper is to find out, if the foreign exchange intervention executed by Czech National Bank influenced car sales in Czech Republic. Similar research was not examined by any author so far. The study analyze the case of four most sold car brands in Czech Republic (Hyundai, Skoda, Volkswagen, Opel) between the years 2012 and 2014. Positive impact of the intervention was found out in two cases.

The diploma thesis concerns an instance fraud issue focused on fraud related to car insurance. The aim of the work is to analyze the fight of insurance companies against frauds, the activities which are set up to prevent the occurrence of the infringement and the acts companies do in order to prevent or reduce the damage already done. Furthermore, the effects of these actions to clients are formulated and in the end the work gives suggestions on how to improve the efficiency of the fight against insurance fraud.

The aim of my thesis is to describe the automotive industries of the most significant countries in the Asian region. The whole thesis is focused on passenger cars. The thesis is focused on the following countries: Japan, South Korea, China and India. Another aim is to analyze the impact of selected auto makers from these countries to the European market. One of the aims is also introduction of the future trends in the Asian automotive industry, related to Europe. The last aim is to determinate when the Chinese automaker will belong to the world's car manufacturers.

The aim of this thesis is to assess Chinese automotive industry in the context of Chinese and world economy. Above all, it is focused on competitiveness of Chinese car makers with their counterparts from developed economies. Thesis has three parts. First chapter looks into the current position of both Chinese economy and automotive industry in the development pattern of the Word economy. Second part deals with automotive sector in China, its development and biggest car makers; also analyses results of Chinese customers' survey conducted. The goal of the last part is to examine current trends in the industry and competitiveness of Chinese car makers abroad.

This thesis focuses on the Geolocation, Marketing and Insurance area. The main objective is to create definition of car insurance product for the market of Czech Republic, which will use the data gained from geolocation for the premiums adjustment. The minor objective of this thesis is to propose appropriate marketing strategy, which could be used while launching product on Czech market. Thesis is divided into theoretical and practical part. Theoretical part describes principles of geolocation, provides basic information about several specific car insurance products from Czech Republic and abroad markets. The last part of theoretical section is focused on marketing topic. Practical part of this thesis consists of car insurance product specification. Proposal for optimal marketing strategy and targeted customer groups is also included. The main output of this thesis is definition of new car insurance product, which is currently not available on Czech market. This specification could be used by Products specialists from Czech insurance companies as basis for definition of new car insurance product for Czech market.

The aim of this thesis is to analyse a business model that is defined in two ways: company client and company company. The main point is ensuring of vehicle and emission testing of cars. In the first case, car owners are the clients, and in the second case, car repair shops are the clients. The theoretical part includes definitions of terms and descriptions of individual analyses and serves as a basis for the practical part where we can find internal and external analyses as well as descriptions of both forms of the business model. The outcomes of the analyses are then used to create a SWOT matrix. The conclusion of the thesis contains an evaluation of the data and results of all analyses, which can present a useful tool when deciding about any further development of the business idea.

This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers.   The analysis is performed using semiotics, brand mythology and the rhetorical tools of metaphor, personification, presupposition and business rhetoric. The key theoretical concepts are corporate social responsibility, marketing communication, corporate identity and competitiveness paradox.   The results show that environmental values are not a central topic in the companies marketing communication. The majority of the pictures have connotations towards traditional market values such as design and high technology. There is also a big presence of rhetorical tools in the texts showing that the companies attempt to persuade and affect the visitors of the webpage.   One issue faced in performing the study was the vastness of the material. The webpages provided a lot of content that was not up for analysis in this case but that would have been of great interest to study.

This Master's thesis analyses the taxation of motor vehicle in the European Union. The main goal of the thesis is to describe individual taxes imposed on cars, compare the amount of taxation within the European Union. The system of taxation of motor vehicles is illustrated in several member states of the European Union. In conclusion is evaluated the impact of harmonization on taxation of cars.