Tesis para optar al grado de Magíster en Gestión y Dirección de Empresas / El presente plan de negocio analiza la viabilidad estratégica, operacional y económica de instalar un restaurante fast casual en la comuna de San Miguel, dentro del barrio El Llano, ofreciendo una propuesta clásica de este tipo de negocio, pero al mismo tiempo estudiando alternativas que permitan alcanzar una ventaja diferenciadora respecto de lo presente en el barrio, de manera de alcanzar al cabo del quinto año de funcionamiento, una rentabilidad similar a la del mercado. Para comenzar el proceso, se analizan los factores relevantes del entorno utilizando herramientas de evaluación teóricas, en donde se estudian todos los probables actores y sus variables, cuyo propósito es acotar y comprender los factores relevantes que influyen en la implementación de un negocio de éstas características. El mercado potencial para el negocio propuesto distingue dos segmentos, uno compuesto por quienes habitan dentro de un radio de un kilómetro desde la ubicación del establecimiento y otro compuesto por quienes transitan por el sector, que no pertenecen a la comuna, pero que se dirigen a ella para realizar diversos trámites y actividades. Mediante encuestas, investigación de calificaciones y visitas en terreno se determinó las necesidades cubiertas por la competencia, según los parámetros que evalúan los propios usuarios para detectar las de menor satisfacción y enfocar la estrategia del negocio. Así mismo, se investiga los establecimientos de este tipo de negocios de mayor renombre en la región metropolitana, según las evaluaciones de usuarios, para aprender y replicar sus competencias más significativas. De la información analizada se define el lugar geográfico estratégico para captar la mayor cantidad de mercado, se delimita el mercado objetivo según características etarias y de consumo, se establecen los productos y precios que los clientes están dispuestos a adquirir y las características que debe tener el establecimiento en términos de calidad de servicio, estándares de funcionamiento y calidad. Finalmente, la evaluación económica del proyecto demostró que el negocio no es factible, pues el VAN arrojó un valor negativo en MM$39 utilizando una tasa de descuento CAPM de 10,24%. No obstante, se logra el objetivo en el quinto año de alcanzar una rentabilidad de 5,9%, similar a la de los líderes del mercado en el barrio. El análisis de sensibilidad permite visualizar que aumentar la captura de mercado en un 5,2% permite que el proyecto sea viable, así como también lo permite incrementar los precios de venta en un 4,2%; pudiendo establecer alguna combinación de ambas variables con el fin de obtener un VAN positivo que haga factible el proyecto. Tomando en cuenta las últimas recomendaciones y condiciones descritas se considera un proyecto factible de implementación en términos técnicos, económicos y estratégicos.

MA (Sociology) / Department of Sociology / See the attached abstract below

Background: Children living in low- and middle-income countries (LMICs) experience alarmingly high rates of maltreatment, frequently at the hands of caregivers. Group-based parenting programmes show promise for reducing and preventing child maltreatment, as well as for improving positive parenting, child behaviour problems, and caregiver mental health. However, parenting programmes can only benefit families if caregivers participate in them. Using secondary data, this study thus aimed to 1) identify factors that affect attendance and 2) investigate the impact of attendance on outcomes within two randomised controlled trials of Parenting for Lifelong Health (PLH) for Young Children for caregivers of children aged 2-9 years in Thailand (N = 120) and 2-6 years in the Philippines (N = 120). The interventions were delivered within existing service delivery systems in both countries, over eight weekly sessions (Thailand) or 12 sessions every second week (Philippines). Method: To address the first aim of this study, multivariable logistic regression models with robust sandwich estimators were used to examine family baseline characteristic as predictors of caregiver attendance in sessions. An exploratory approach was taken to test a range of factors that have previously been linked to attendance in parenting programmes, including economic and educational, social and health, parenting and child behaviour, and sociodemographic characteristics. To address the second aim, caregiver self-reports and observational assessments (Thailand only) from baseline, post-test, and follow-up were analysed using complier average causal effect (CACE) analyses to test the impact of attendance variability on the primary outcomes of child maltreatment, as well as secondary outcomes of positive parenting, dysfunctional parenting, child behaviour problems, and caregiver mental health. Results: Caregivers in Thailand attended 82.3% of sessions while those in the Philippines attended 61.8%. Overall, few baseline factors were significantly associated with attendance. In Thailand, caregivers who were less educated and those who were older were significantly more likely to attend sessions. In the Philippines, caregivers who were less healthy, those that who used more emotional abuse, and those who had boys rather than girls were significantly more likely to attend. Notably, caregivers who experienced higher rates of intimate partner violence significantly attended 8% fewer sessions in the Philippines. A comparison of CACE estimates to intention-to-treat estimates at post-test and at follow-up showed greater benefits of the intervention amongst caregivers who attended more sessions. Specifically, the strongest intervention effects were found for caregivers who attended at least 75% of the programme. Conclusion: This study showed no evidence that disadvantages related to lower socio-economic status were associated with attendance, suggesting that it is possible for vulnerable families in LMICs to attend parenting programmes. However, developing retention strategies that target subgroups who are at greater risk of missing sessions is especially important as higher attendance at sessions is positively related to greater improvements in caregiver and child outcomes.

No description available.

SuccessVis is a flexible web-based visual analytics system for presenting and evaluating academic impact. The system is developed for stakeholders who have little training in visualization techniques and have invested in academic programs, specifically in the VACCINE (Visual Analytics for Command, Control and Interoperability Environments) Center, to understand the impact of the center and, thus, better evaluate their future investments in academic research centers. The system is capable of displaying metrics indicating the total impact of the academic research center and allows comparisons between the impact of individual projects, and the dynamics and evolvement of the impact. In this paper, we present the design process of the system, the final product displaying the impact of the VACCINE Center over the past eight years, and discuss the challenges in visualizing academic impact.

El presente trabajo propone un plan de negocios para la implementación en el mercado americano, específicamente en la ciudad de Miami, de un restaurante casual food gourmet peruano, el cual surge tomando como base el crecimiento de este sector y el reconocimiento del sabor peruano a nivel internacional. Para ello se plantea “Sipán”, un negocio que tendrá como visión permitir a nuestros clientes vivir una experiencia de sabor y placer, y permitirles disfrutar de un ambiente de distensión, acogedor, cálido, de moda y funcional. Con el fin de conocer el entorno del sector de restaurantes en los Estados Unidos, se revisan las últimas publicaciones especializadas, las cuales nos brindaron indicadores que muestran que el sector casual food ha sido el menos afectado, así como identifican sus puntos fuertes, ventajas y los riesgos que presenta. Además, se realizó un análisis del entorno político, económico, social y tecnológico de la ciudad de Miami, información con la cual se plantea un mercado objetivo preliminar, la que se valida con las encuestas realizadas in- situ durante el mes de octubre del 2009 a potenciales clientes, a la salida de los establecimientos de los competidores de la zona y en los alrededores del mercado objetivo. Se preparó un análisis de los principales competidores en cada una de las categorías del sector, tales como: Panera Bread (panes), Chipotle Mexican Grill (étnico), Buffalo Wild Wings (tradicional), con el fin de identificar el elemento diferenciador de cada una de sus propuestas. En base a ello, se plantea una estrategia de diferenciación por producto, teniendo en cuenta que “Sipan Gourmet Casual Food” se centrará en brindar una alternativa estilizada de platos de la comida peruana, los cuales mantendrán el sabor original de los mismos pero serán presentados en formatos más modernos e innovadores. En base al análisis realizado se plantean opciones de menú que serán del gusto de nuestros clientes y se propone ubicarnos en la zona de South Miami por la información demográfica y comercial que se recopiló, la cual abarca el público objetivo a enfocar. Finalmente, como resultados de la evaluación financiera se determinó que el negocio resulta viable, ya que los flujos de efectivo pronosticados generan rentabilidad. / Tesis

The importance of environmental analysis in the strategic management process and the effects of economic value drivers on firm or industry performance have been discussed conceptually and empirically by researchers in corporate failure, and in the areas of finance, accounting, strategic management, and the hospitality industry in the past. The belief is that the more systematic and frequent the scanning performed by managers the higher the chances of improving the firm's or industry's performance. The present study is an attempt to identify economic value drivers that impact the casual theme sector of the restaurant industry and to ascertain the degree of the impact during the period 1994-2003. The statistical analysis was based on time series data, using Cross Correlation, Granger Causality, and Multivariate Regression. An exhaustive range of economic value drivers within ten categories were tested: commodity market; foreign currency market; labor market; inflation; stock market; national income and output; interest rate; government revenue, spending, debt, and taxes; money supply; and consumer spending. The unit of analysis was done at the industry level, and an index of operational cash flows of the casual theme sector of the restaurant industry was developed. Economic value drivers within the categories of commodity markets, labor markets, inflation, stock market, national input/output, government revenue/spending/debt/taxes, money markets, and consumer spending indicated co-movements with and causality to the index of operational cash flows per unit in the casual theme restaurant industry. A high variance in the operational cash flows in the casual theme restaurant industry was explained by a set of economic value drivers within commodity markets, inflation, and labor markets. In broad, practical terms, the study intends to support the importance of assessing the economic environment for better performance of the restaurant industry and to provide food service managers with a conceptual model to understand the unanticipated effects on the performance of existing or new strategies. In real terms, the model and set of economic value drivers in the model would help them decide what kinds of action or investment in a firm or industry's weakness should be taken to buffer future operational risks against value drivers within economic environment. / Master of Science

京都大学 / 0048 / 新制・課程博士 / 博士(人間健康科学) / 甲第21458号 / 人健博第65号 / 新制||人健||5(附属図書館) / 京都大学大学院医学研究科人間健康科学系専攻 / (主査)教授 任 和子, 教授 古田 真里枝, 教授 万代 昌紀 / 学位規則第4条第1項該当 / Doctor of Human Health Sciences / Kyoto University / DFAM

No description available.

The research aims to investigate how the 2D slot game “Lucky Hero”, created for this research, could convey the story of Beowulf. The result of this study could provide experience and strategy for improving narrative design in casual games with similar mechanics. Also, this study is valuable to developers/designers who want to explore the potential of using casual games, especially slot games, as a storytelling tool. To answer the research question “How could the 2D slot game Lucky Hero convey the story of Beowulf”, a “research for design” qualitative study was conducted. The researchers examined theories related to narrative design, design in slot machine games, and folk mythology to develop the game. Playtests followed by interviews and adapted stimulation recall were used as data collection methods, and thematic analysis was used as the data analysis technique. The findings revealed that the existing design of "Lucky Hero" was not capable of effectively conveying the story of Beowulf to players. However, the study identified key elements that influenced players' understanding, such as graphics and game mechanics. The future narrative design of “Lucky Hero” should focus on improving immersion, character representation, and the connection between game mechanics and the story.