This thesis follows the process of transformation of children's idols of film and music industry into adult artists and sex-symbols of contemporary popular culture. It especially focuses on the transformation of child character in adult representatives of pop-culture industry: development, change and building an image of an adult performer in terms of the sociology of childhood and adulthood career shift (change in the nature of work and roles, any rise or decline). The aim of this work is to find any trends in transition from children's heroes / heroines adults representative of contemporary popular culture. The premise is that children's personalities of the entertainment industry are used in the process of growing element of sexuality to reforging the stigma of "child stars". In addition to the sexual themes and monitors the aspect of gender roles and stereotypes depending on the developmental stage.

This dissertation analyzes the trending habits of children as mass-media users. The goal of this dissertation is to show how children use massmedia, what does television mean to them and who are their favourite celebrities. The empirical segment is based on analysis of data taken from questionnaires created purposely for quantitative research. These questionnaires were given to students in the 6th grades of elementary schools and 1st grades of 8-year secondary grammar schools, both in Prague in the Czech Republic. At the beginning, there is a general theoretical part - an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children and also characteristics of the age group of my respondents. The following text is divided in three parts that relate to three parts of the questionnaire. The first part analyzes how much children use media in their leisure time, what types of media are most popular amongst them. The second part focuses on television, what TV programmes are popular amongst children and why, if adolescents have something forbidden from their parents and what they think about watching television. And finally, the third part debates which celebrities our children admire,...

The diploma thesis deals with the media heroization / construction of dead celebrity icons. The introduction focuses on the explanation of the process of becoming an icon and its interpretation in certain fields and theoretical concepts, for example in the context of semiotics and sociology. A separate chapter is devoted to the role of media in the process. I attempt to reveal the media's influence on this process by studying the theory of media construction of reality and the ctreation of culture industry. The second chapter also explains the phenomenon of celebritization, which is crucial due to the applied example of dead celebrities. Based on the specific analysis I try to identify trends that are reflected in media representation of dead celebrities afterlife, and these further put in a wider context. The aim of the master thesis is to find out what trends are reflected in media representation of celebrities after their death, how the media work to maintain dead celebrities "alive", and what are the specifics of this "life". The content analysis was determined to show the character of media coverage. The semiotic analysis on the other hand to show what myths are constructed around the famous dead celebrities.

The thesis "The cult of youth and the old age denial on the media image of celebrities: Content analysis of the Top Star Magazine TV show" explores the ways in which the values of the cult of youth exhibit and reproduce on the media image of celebrities. The analyzed material is a TV show about celebrities called Top Star Magazín which is broadcasted by Czech TV channel Prima Family. The research is based on the content analysis of the TV show and consists of two methodologically different surveys: a simple quantitative content analysis of episodes aired in 2012 and a qualitative content analysis of two randomly selected episodes. The research part of the thesis is supported by the theoretical and methodological parts. The methodological part describes the research techniques: choice of research method, setting of research questions and defining the sample. The theoretical part introduces all the essential theories, especially the media construction of reality, and also attends to the issues of age categories and social perception of people in different periods of life. The conclusion is that the media image of celebrities in the Top Star Magazine TV show is unified and significantly affected by the values of the cult of youth. One of the main symptoms is denial and repression of any signs of the...

Made available in DSpace on 2016-10-13T14:10:25Z (GMT). No. of bitstreams: 1 Angelina Sinato.pdf: 4423636 bytes, checksum: d730b2743c12cd1b2ea763288de39597 (MD5) Previous issue date: 2016-03-29 / The objective of this study t is to analyze the global discourse of the social entrepreneurship scene. Therefore, we use the methodology of critical discourse analysis (FAIRCLOUGH, 2001) and (VAN DIJK, 2003) on social entrepreneurs life narratives to understand their social role in contemporary society. The object is the narratives present in digital media, which constitute the image of social entrepreneurs worldwide institutions: Ashoka, Skoll Foundation and Schwab. These organizations articulate new possible worlds (LAZZARATO, 2006) and represent in an emblematic way the new spirit of capitalism (BOLTANSKI and CHIAPELLO, 2009). Moreover, attribute legitimacy to social entrepreneurs, who are seen as modern Olympians, true culture models (MORIN, 2011). The social entrepreneur, in summary, joins the competence as a regular entrepreneur with dedication to work for the "common good". The pragmatism of the entrepreneurial figure combines heroic characteristics, which are the symbolic power (BOURDIEU, 2005). This process occurs through a complex network of production, circulation and consumption of these globalized symbolic heroic narratives. From the spread of the phenomenon of social entrepreneurship, we seek to understand their origin, their rhetoric constitution and how the social and cultural aspects are linked to it, as the process of celebritization (TORRES, 2014) the figure of the social entrepreneur. / O objetivo desse estudo é analisar o discurso globalizado da cena do empreendedorismo social. Para tanto, utilizamos a metodologia da análise crítica do discurso (FAIRCLOUGH, 2001) e (VAN DIJK, 2003) de narrativas de vida de empreendedores sociais para compreender seu papel social na contemporaneidade. Tomamos como objeto as narrativas, presentes na mídia digital, que constituem a imagem dos empreendedores sociais em instituições de abrangência mundial: Ashoka, Skoll Foundation e Schwab. Essas organizações articulam novos mundos possíveis (LAZZARATO, 2006), e representam de maneira emblemática o novo espírito do capitalismo (BOLTANSKI e CHIAPELLO, 2009). Além disso, atribuem legitimidade aos empreendedores sociais, que passam a ser vistos como olimpianos modernos, verdadeiros modelos de cultura (MORIN, 2011). O empreendedor social, em síntese, une a competência para empreender com a dedicação ao trabalho pelo bem comum . O pragmatismo da figura empreendedora se alia a características heroicas, que constituem o poder simbólico (BOURDIEU, 1989) desses atores sociais. Esse processo se dá por meio de um complexo circuito de produção, circulação e consumo simbólico dessas narrativas heroicas globalizadas. A partir da difusão do fenômeno do empreendedorismo social, buscamos entender sua origem, sua constituição retórica e quais são os aspectos sociais e culturais a ele atrelados, como o processo de celebrização (TORRES, 2014) da figura do empreendedor social.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-09-24T14:02:50Z No. of bitstreams: 1 Letícia Franciele Rossa_.pdf: 1939380 bytes, checksum: 5d2497f270ff7b418517264a6611d534 (MD5) / Made available in DSpace on 2018-09-24T14:02:50Z (GMT). No. of bitstreams: 1 Letícia Franciele Rossa_.pdf: 1939380 bytes, checksum: 5d2497f270ff7b418517264a6611d534 (MD5) Previous issue date: 2018-04-05 / Nenhuma / A cultura pop e seus produtos midiáticos provocam sensações e inferências sobre o mundo comum. As celebridades se encaixam neste cenário a partir do momento em que aparecem em performances – e, assim, passam a afetar os sentidos da sociedade. No Brasil, a revista Rolling Stone apresenta a cada mês estes artistas da cultura pop e suas produções – por meio de notícias, listas, entrevistas e colunas opinativas. O espaço de maior evidência destas publicações são suas capas, que mensalmente trazem uma celebridade nacional ou estrangeira, em forma de perfil, para incorporar uma temática nas páginas da revista. Para compreender quais são os valores identitários relativos ao Brasil traçados a partir destes perfis, foram selecionados 12 textos com o protagonismo de celebridades brasileiras – todos aqueles que são capa de Rolling Stone Brasil entre janeiro de 2012 e dezembro de 2015. Para viabilizar esta pesquisa, um estudo cartográfico foi desenvolvido a fim de concretizar a investigação. Após a pesquisa teórica e empírica, se averiguou que cada perfil publicado em Rolling Stone Brasil contribui para a construção de valores identitários relativos à respectiva celebridade entrevistada: a mulher, a atriz, o esportista, o cantor, o negro, e o homossexual. Ou seja, os valores de identidades publicados no conteúdo da revista repercutem na sociedade a partir do momento em que são veiculados. / The pop culture and the media products cause sensations and inferences about the common world. Celebrities fit into this scenario from the moment they appear in performances - and then begin to affect the senses of the society. In Brazil, Rolling Stone presents each month these pop culture artists and their productions - through news, lists, interviews and opinion columns. The most evident space of these publications are their covers, which monthly bring a national or foreign celebrity, in profile format, to incorporate a theme in the pages of the magazine. To understand which are the identity values related to Brazil made from these profiles, 12 texts were selected with the protagonism of Brazilian celebrities - all those who are the cover of Rolling Stone Brazil between January 2012 and December 2015. To do this research, a cartographic study was developed in order to materialize this research. After the theoretical and empirical research, it was verified that each profile published in Rolling Stone Brazil contributes to the construction of identity values related to the celebrity interviewed: the woman, the actress, the sportsman, the singer, the black man, and the homosexual. In other words, the values of identities published in the content of the magazine have repercussions in society from the moment they are transmitted.

This dissertation focuses on the production and development of a conspicuous, widespread culture phenomenon in contemporary Japan, which is characterized by numerous young, mediapromoted personalities, or pop-idols, who are groomed for public consumption. The research, based on eighteen months of in-depth fieldwork in the Japanese entertainment industry, aims to contribute to the understanding of the allegorical role played by pop-idols in the creation of youth culture. Pop-idols are analyzed as personified symbols that function as vehicles of cultural production. The principal issues suggested in this research include: the criteria of popidol production; the ways in which pop-idols are produced; the perceptions of pop-idol performances by producers, performers, and consumers; the ways in which idol personalities are differentiated from each other; the ways in which pop-idol performances are distinguished from other styles or genres; and the social, cultural, political, economic, and historical roots as well as consequences of pop-idols' popularity. These issues are explored through the examination of female pop-idols. The single, most important function of pop-idols is to represent young people's fashions, customs, and lifestyles. To this end, the pop-idol industry generates a variety of styles that can provide the young audience with pathways toward appropriate adulthood. They do this within their power structure as well as their commercial interest to capitalize on adolescence - which in Japan is considered the period in which individuals are expected to explore themselves in the adult social world. The stylized promotion, practiced differently by promotion agencies that strive to merchandise pop-idol images and win public recognition, constitutes a field of symbolic contestation. The stage is thus set for an investigation of the strategies, techniques, and processes of adolescent identity formation as reified in the construction of idol personalities. This dissertation offers a contextualized account of dialogue that occurs between capitalism, particular rhetoric of self-making, and the lifestyle of consumers, mediated by pop-idols and their manufacturing agencies that function together as the cultural apparatus. The analysis developed in this dissertation hopes to provide theoretical and methodological contributions to the study of celebrities in other social, cultural, and historical settings.

Increased smoking by attractive celebrities in films may be one source of influence on young people's increased smoking behavior. Theories of observational learning and cognitive scripting suggest that actions and perceptions may be influenced by viewing behaviors of attractive models and that observers may be more likely to imitate the observed behaviors when they are in specific contexts similar to the ones viewed. We investigated the effects of viewing characters either smoking or not smoking while having either positive or negative experiences on participants' perceptions of the characters, smoking urge, and intentions to smoke. We found that viewing characters smoking in negative scenes decreased likelihood of smoking for participants. Females were more likely than males to report a likelihood to smoke after viewing negative scenes, regardless of whether characters smoked. Female regular smokers were more likely to smoke in negative scenarios than in positive scenarios, and male occasional smokers and nonsmokers were more likely to smoke in positive scenarios than negative scenarios. / Department of Psychological Science

The subject of this master thesis is the comparison of the way of writing about celebrities in two time periods, namely 1930-1938 and 2000-2008. Thesis are based on two first-republic social magazines, Eva and List paní a dívek, and two magazines from the turn of the century - Cosmopolitan and Rytmus života. The first part of the thesis introduces primarily a theme of the social magazines and celebrities, it also touches the tabloid and the mass media. It also deals with the characteristics of selected social magazines. At the same time, the theoretical part explains the basic knowledge from the history of the two examined periods, which allows a better understanding of context of the periods. The second part of the master thesis is focused on own empirical research, which consists of exploratory and descriptive phase of research. It is therefore the most important part of the thesis, which brings new knowledges. The exploratory phase includes a research sample and presents article entries. The descriptive phase includes an analysis of relationships between celebrities and themes, emotions and sentiment in relevant articles. Part of this section contains research questions and answers.

This master thesis deals with the phenomenon of Westernization of pop culture in mainland China on the example of the Chinese adapted version of the Talent Show China's Got Talent. (CHGT) In its theoretical part it outlines the overall globalizing and Westernizing tendencies and sets a theoretical framework of the main terminology of media studies. The research goal of the thesis was to analyze the audience reception of CHGT in China and their ideas and views on pop culture The research goal is included in the broader context of cultural imperialism theories and the specifics of talent and reality shows are elaborated. Furthermore a historical overview of the evolution of pop culture in mainland China is provided. In the practical part, the applied methodological approaches and their potential strengths and weaknesses are described. A basic thematic analysis of certain selected social media like Weibo, QQ and Baidu was conducted. The two versions of the adapted Got Talent format were compared as far as the formal features are concerned, the British version of Britain's Got Talent and the Chinese adaptation China's Got Talent. Moreover qualitative in-depth interviews with Chinese respondents in the PRC and the UK were performed. The group in the UK served as a control group for comparison and the...