The master´s thesis deals with international trade with packaging paper intended for contact with food. The theoretical part concentrates on packaging types and functions, the history of the paper industry in the Czech Republic and the world market with packaging paper intended for contact with food. The legislation of each country is very important for this type of business, therefore the legislation in selected countries is briefly described, including internationally regarded certification. In the practical part the author analyses the sales of the company Mondi Štětí a.s. in the years from 2010 to 2012 and defines countries with the highest purchasing of packaging paper for end-use with food contact. The third part is devoted to evaluation of the market and the way the company trades on the market. There are contained proposals for optimization leading to the acceleration of trade in this commodity

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Diploma thesis in theoretical part deals with the quality, quality management systems and also deals with a set of standards ISO 9000, particularly the standard ISO 9001:2009. The practical part is dedicated to analysis of management system in society 3E Praha Engineering, a.s. and changes which are necessary to ensure that the company was prepared for certification of management system according to ISO 9001:2009. At the same time there are given recommendations for further improvement of the quality management system.

The main topics for this diploma thesis are turism and rambling in Germany. Germany is the only country in Europe, where a system of rambling trails certification was developed. It consists of a system of criterias, which were created in a long term demand research of ramblers. After introducing this system on the market, it turned out to be a very efficient way how to encourage local turism and an outstanding tool, how to upgrade the tourist infrastrucure for ramblers. The theoretical introduction focuses on analysis of hiking market and desription of the key players on this field. In the practical part is introduced Rheinsteig, a 320 km long certified rambling trail. On this example is shown its effect on regions in its surroundings.

Development of Certification Systems in Tourism. Diploma thesis. Brno: Mendel University, 2015. In this diploma thesis, there are compiled issues in tourism that aim at the impact on the environment, quality of services, marketing communication, certification systems and benefits of certifications in the context of permanent sustainability. Furthermore, three selected certification systems in tourism are analysed with the emphasis on experience gastronomy and bike touring. Based on the consumer survey and personal interviews with the providers in tourism, the contributions of the certifications have been assessed and new proposals for future progress have been made.

Ecolabelling is concept that means eco-labeling, and even here in the Czech Republic, with it becoming more and more. The main task of eco-labeling is to draw attention to the products or services that are environmentally friendly to the environment. This is done mainly through certified brands. In the Czech Republic there is a large number, the most famous is Environmentally friendly product. Thesis acquaints with selected ecological brands. Recently, there is a large development of environmental labeling react to that company and try to regulate their production in the right direction. Ecolabelling is a green marketing tool, whose main objective is to achieve efficiency organic way. Therefore, companies create green strategy that attracted customers and build such an ecological image. The main objective is to introduce ecolabelling, a comparison of selected Czech, European and global eco-label. It is also important to highlight the abuse of so-called eco-labeling. Greenwashing.

The aim of this thesis is to describe the ISO 14001 implementation process. The analysis of selected sources was used to make the implementation model, which was verified on selected forest management propertie then. The ready made aspect register containing their identifications and evaluation is annexed.

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