Across three experiments, I demonstrate that when for-profit organizations focus on the emotional aspects of fund-raising appeals, the evaluations of their appeal decline and they are unsuccessful in generating positive donation intentions; however, this is not the case for nonprofit organizations. In particular, experiment 1 reveals that affective, emotional appeals are viewed more favorably by consumers when they are connected with nonprofit organizations; in contrast, rational, unemotional appeals have greater favorability when they are associated with for-profit organizations. This interaction effect is mediated by the processing fluency, in which the nonprofit organization concepts (vs. for-profit concepts) are congruent with the emotional dimensions of the fund-raising content, causing an ease of processing and positive appeal evaluations. In experiment 2, I find converging evidence that people tend to place little weight on their actual emotional responses in making donation decisions when a for-profit organization is involved. Consumers tend to exhibit a donation flatline, displaying equivalent donation behavior regardless of the actual emotional experiences involved. In experiment 3, I further demonstrate that people's memory performance actually becomes impaired when a high-intensity negative emotional appeal is presented by a for-profit organization but not when it is presented by a nonprofit organization, which again reveals that for-profit organizations’ use of emotional appeals to connect with consumers' affective feelings may backfire. I argue that this is because the activation of for-profit concepts (vs. nonprofit concepts) gives rise to the cognitive system (vs. the affective system), leading people to regulate their emotions via suppression in order to conduct a careful assessment of the appeal content; this results in a donation flatline.

The study sought to demonstrate that corporate giving is driven by specific corporate goals rather than philanthropic ideals. Furthermore, it examined how corporations use corporate giving as a public relations tool and corporate strategy for enhancing competitiveness. Five research questions were addressed in this study. The first three questions examined if the type of corporation influenced motivations for giving, or the non-profit it will fund, and if the location of corporate facilities determined eligibility for a non-profit. Questions four and five asked if the source of a corporation's contributions budget influenced the motivation for giving and the type of non-profit organization a corporation will fund. Purposive sampling was employed in the study. Only corporations with formal, established corporate giving programs and/or foundations that were located in California were included in the sample. This yielded a sample population of 134 corporations. Questions one, four, and five were answered using ANOVA's. Question two and three were answered respectively through descriptive statistics and through a chi-square statistical test. Results showed that corporations give for more than altruistic reasons, they want results that relate to their corporate goals and strategies. There was evidence to support the relationship between certain types of companies and their motivations for giving. Additionally, data indicated that the type of corporation influences the type of nonprofit they will fund. Another key finding confirmed that the majority of Finally, results showed that the source of a corporation's giving budget cannot be used to predict the type of non-profit a corporation will fund, nor does the source of funding correlate to the motivations for giving.

Indiana University-Purdue University Indianapolis (IUPUI) / The study of the nonprofit sector has traditionally focused on nonprofit organizations as recipients of charity. A perspective that has been relatively neglected is that of nonprofit organizations as not only recipients but also as donors of charitable resources. This dissertation explores the phenomenon of philanthropic behavior of nonprofit organizations, using studies of the contributions and community health programs of nonprofit hospitals in Indiana as an example. Philanthropic behavior is defined as actions and programs initiated by a nonprofit organization to meet additional community needs – beyond its primary mission or services. It presents the hypothesis that such activities are undertaken for reasons similar to for-profit organizations – and have comparable organizational benefits. The studies reported in the dissertation show a wide variation in reporting such activities as well as of the organizational structures in place to manage such behavior. This variation is seen even in seemingly similar hospitals such as religious hospitals within an identified system. The dissertation discovers that while nonprofit organizations may engage in philanthropic behavior, these practices go largely unrecognized. Because the actions are not systematically noted or recorded, some very significant residual benefits that nonprofits provide for their defined communities are also unrecognized. It also finds that when these activities are evident, they are driven more by the professional values and actions of individual employees than by organizational policies. The dissertation concludes that drawing conclusions from this study of the data on Indiana hospitals – both from state reports and the IRS Form 990s – is difficult. There is an inconsistency between the two databases as well as within each of the datasets that makes any specific conclusions as to the relative values of different hospitals or to standards is suspect. It notes that while the revised Form 990 should help in overall transparency, the reporting of areas such as health education and donations will most probably continue to be inconsistent. This inconsistency makes the information difficult to use as either an evaluation tool or as policy to encourage community-serving behavior.

No description available.

This dissertation studies the history of philanthropy in the San Francisco Bay Area between the 1940s to the 2010s through the experiences of the foundation managers, professors, and attorneys, who collectively oversaw the distribution of philanthropic wealth for the region’s donors. This dissertation argues that foundation managers and a range of other non-donor professionals were critical to the formation of organized philanthropy in the San Francisco Bay Area since the 1940s, which in limited but vital ways redistributed wealth to organizations that provided social welfare services. In the austere decades of the late 20th century, however, philanthropic intermediaries created new models of giving that, in appealing to affluent people, narrowed the purpose and reach of foundations, while expanding the ability of donors to set conditions on their giving. In tandem with larger political and economic changes, the disruption of philanthropy in the San Francisco Bay Area—the creation of donor-centric modes of giving that appealed to the norms of high-tech and financial moguls—helped produce a local nonprofit sector more reflective of the interests of wealthy donors rather than those in need.

Indiana University-Purdue University Indianapolis (IUPUI) / This study investigates the philanthropic practices of same-sex couples, including their motivations for giving and how they make philanthropic decisions. Existing research has focused almost exclusively on heterosexual couples and assumes that all households are the same. Using the frameworks of the eight mechanisms of giving and social identification theory, this study investigates the role of identity in philanthropic behavior and how gender differences may be amplified among same-sex couples. Drawing on 19 semi-structured joint interviews with gay and lesbian couples in Indiana, the research uses a qualitative method to "give voice" to a marginalized population's philanthropic experiences that are little studied. The study finds participants are highly engaged in nonprofit organizations and participate in a diverse array of philanthropic behaviors. While many couples support at least one LGBT-affiliated nonprofit, giving to LGBT causes does not constitute the majority of most couples' philanthropy. Still, sexual orientation plays a significant role in motivating support for the LGBT community, for public policy changes and equal rights initiatives, and to HIV/AIDS-service organizations. Sexual orientation also determines which organizations many donors would not support. Same-sex couples also use their philanthropy as a way to support their communities at-large and be recognized by mainstream society. In terms of financial management, a majority of participant couples maintained independent financial accounts or partial pooling systems of household income, leading to more opportunities for charitable giving; at the same time, couples expressed low conflict over making giving decisions and supported one another's interests. This study provides scholars and practitioners insights into the complex interactions of motivations, identity, and financial arrangements that underscore charitable giving, and it offers implications for nonprofit organizations and fundraisers who work with diverse populations of donors.

Past higher education fund-raising studies examining alumni giving across several institutions have had two main limitations. First, the multitude of independent variables used in these studies has made it difficult to determine whether past studies have discovered many different factors that influence levels of alumni gift revenue, or whether they have discovered a few common factors that have been represented by different sets of variables in each study. Second, past studies have failed to adequately describe causal mechanisms through which variables significantly related to gift revenue influence levels of gift revenue. The current study addresses the aforementioned limitations in creating an aggregate model of donor behavior for law school alumni. The study examines alumni giving at 41 ABA-approved law schools. The results indicate that four basic factors account for most (87 percent) of the variance in amounts of alumni annual fund revenue among different law schools. The four factors, listed in order of importance and shown with the variables that load highly on each factor, are the following: Factor l--"Institutional Quality" (variables are average LSAT scores of accepted law students; reputation of law school among professors at other law schools; reputation of law school's graduates among judges and practicing lawyers; average starting salaries of new graduates of the law school; total number of volumes in law library; number of volumes in law library divided by FTE enrollment;). Factor 2--"Institutional Size" (variables are: FTE law school enrollment; number of living law school alumni; number of FTE law faculty; total number of law school advancement staff people). Factor 3--"Relative Advancement Effort" (variables are: number of law school advancement staff people divided by number of living law school alumni; number of law school reunion classes solicited for special gifts each year). Factor 4--"Institutional Age" (variables are: age of law school; age of law school's parent institution). Differences between the factor structures for public and private law schools are examined. The study suggests possible causal mechanisms through which these four factors influence the amount of alumni gift revenue raised by each law school.

No description available.

This dissertation studies social incentives in pro-social behavior and its various implications, including but not limited to disclosure policies, fundraising strategies and geographic polarization. / Economics

This project investigates why alumni do not become donors to the Nelson Mandela Metropolitan University. Interviews with non-donors created the opportunity for an in depth qualitative examination of the motivating process that led these non-donors to abstain from giving. This study used the Van Slyke and Brooks (Van Slyke & Brooks, 2005) model of alumni giving and the Schervish (Schervish, The spiritual horizon of philianthropy: New directors for money and motives, 2000) supply side theory of philanthropy, which has been successfully applied in similar studies (Wastyn, 2008), to provide the conceptual framework. This framework maintains that donors and non-donors differ in that the manner in which they socially construct their university experience in creating their own realities. This constructed reality becomes the filter through which non-donors pass requests for financial support (whether direct or indirect) from the institution. The study revealed that at NMMU factors including generic donor behaviour among alumni, the status of current non-donors as being mostly past donors to their respective constituent institution, attitudes toward the institutional reputation (or aspects thereof) of the NMMU, identified obstacles to engagement, pervasive negative attitudes to institutional giving and alumni support for commercialised but not tiered giving activities, can play a major role in restructuring the manner in which non-donor alumni should be approached. The study demonstrates the need to include non-donors in research that explores alumni giving to the university. It confirms the distinct impact of the abnormally distributed demographic characteristics of this university and confirms that examining the impact of these characteristics and experiences cannot be effectively done by simply relying on one or two simple variables. Being a management project, 13 (thirteen) distinct categories of management recommendations are made, ranging from strategy development, through accounting and budgeting practice, to proposing specific revenue generating initiatives. The study concludes with the view that Alumni can and should be able to make a notable contribution to the revenue of the university and in so doing, contribute to the sustainability of the pro-social transformation process of the Nelson Mandela Metropolitan University.