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1	Factors that Influence a Woman's Choice to Remain in or to Leave a Male-dominated Major Catron, Gail Satterfield 10 December 1997 (has links) Grounded theory methods of Strauss and Corbin (1990) and multidimensional scaling techniques (Kruskal & Wish, 1991) were used in this investigation to study the factors that influence a woman's choice to remain in or to leave a male-dominated major (Zuckerman, 1981). Focus group interviews were conducted with 62 sophomore women who had originally chosen male-dominated majors as freshmen to gain insight into the meanings and motivations of the student decisions. The participants responded to a 25-item survey which yielded a-three dimension solution with five clusters in the multidimensional scaling analysis. Five themes emerged from the focus groups as factors influencing a woman's choice to remain in or to leave a male-dominated major: (a) self confidence and refuse to lose attitude; (b) interest in the field; (c) career goals, jobs, and money; (d) ability and experience in the field; and (e) the desire to make a difference. The three dimensions were (a) time of experience, (b) motivation, and (c) career rewards. The five clusters were: (a) pre-college experiences, (b) college experiences, (c) career rewards, (d) self-confidence, and (e) self-fulfillment. The findings are consistent with current literature; however, the use of the multidimensional procedure goes further and helps to explain some of the motivations of the students and challenges some of the beliefs that persons in the practice of student affairs profess about woman and chilly climate. The study extends knowledge about how women deal with their chilly environment. / Ph. D. women in engineering male-dominated major chilly climate
2	Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use Howenstine, Julie Anne 21 August 2013 (has links) No description available. Civil Engineering Education Electrical Engineering Engineering Gender Studies Higher Education Industrial Engineering Mechanical Engineering Marketing Mass Communications Personal Relationships Womens Studies Chilly climate learning & living communities promotional mix advertising personal selling sales promotion public relations direct marketing recruitment recruitment initiatives recruitment materials

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Factors that Influence a Woman's Choice to Remain in or to Leave a Male-dominated Major

Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use