The thesis deals with the phenomenon of new media and its influence on the society. The work especially applies itself to the impact of new media on human conduct and human knowledge. The first part (Chapters: introduction and theoretical bases) of the thesis introduces the dilemma of new media and the society; it deals with a theoretical media frame, communication, knowledge and some selected implications of informatization. The third chapter (Media evolution) tries to map media evolution from the emergence of language until contemporary electronic media with regard to consumer's limitations, society and media itself. The fourth chapter (Impact of new media on human knowledge and human conduct) deals with, from two perspectives, some current topics as the media influence on society. The first view delivers an insight on the relationship of new media and knowledge. It refers to information abundance to the detriment of information quality, the tendency of access acceleration to information and working with information. This chapter in particular cases shows how information can become an effective tool for manipulation of power, political and economic interests. It also indicates risks of wrong human decision making due to misinformation. The second view suggests changes in human behaviour in cyberspace; it indicates what are signs of confluence of "front stage" and "back stage" behaviour. The fifth chapter (Empirical research), with respect to previous parts of this work, defines hypothesis of the new media influence on the knowledge and human conduct; it attempts to prove their validation in this research. The sixth chapter (How to use new media) suggests a way which should be followed by the society providing that education of an individual who stands up to the information and media society shall be the aim of the society. The last chapter (Conclusion) summarizes the basic ideas, provides for possible solutions and outlines a trend which should be, in relation to new media, followed by the society.

Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.

This thesis is focused on consumer behavior of Czech people in relation to the product which has a very long tradition in Czech Republic and is for this country typical. In the beer consumption Czech Republic is often on the top of the list in the world comparison and that is why this thesis is trying to find out what are the factors specific for Czechs that are causing this. It is also focusing on other differences between Czechs, Germans and Austrians and find out, if these differences are important from marketing point of view. Conclusions of this thesis should be useful for psychologist intrested in alcohol related problems and for companies producing or importing beer products from and into Czech Republic, Germany and Austria, to which it may provide useful information for creating effective marketing campaign.

This master thesis is focused on the analysis of consumer behaviour on the sporting goods market, especially cycling and skiing products. I connected and used in practice my long-lasting interest and experience in both those sports with my knowledge of consumer behaviour gained during my university of economics study. In the beginning of the thesis, there is described theory of consumer decision-making and market segmentation. The core part of the thesis is dedicated to analysis of research. Its goals are to gain complete overview about consumer behaviour on sporting goods market and about consumer preferences, to phrase typical consumer behaviour of cyclists and skiers, to compare their behaviour, find their common and different parts and deduce an appropriate recommendation for retailers.

This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.

The topic of the thesis is inappropriate behavior in organizations. The aim of the thesis is a deeper understanding of the issue through qualitative research and finding assumptions for further quantitative research. The introduction is providing comprehensive information on the topic of inappropriate behavior in organizations. Attention is given to the definition of inappropriate behavior, its phases, actors - offender and victim, as well as possibilities of defending and resolving these problematic situations. The practical part is based on an analysis of interviews with victims of inappropriate behavior and also analyzes the stories of the victims. The findings point to the specific characteristics of the offender, the victim's characteristics, signs of inappropriate behavior, inappropriate behaviors impact on the victim and ways to deal with the situation. For each of the above categories are summarizes the differences and similarities of individual aspects. Generalizations were made based on the findings and assumptions that can become the basis for further quantitative research were set.

The main object of my diploma thesis is try to find out if the consumers in the Czech republic are influenced by advertising or not. The first part is focused on advertising, forms and the advertising media. Second chapter deals with the the theory and consumer behavior, the typology and making decisions. Second part is based on statistics and points to the research about advertising. The last chapter describes the results of my own research among people in the Czech republic, mainly people living on the South of Bohemia and in Prague.

The aim of the thesis is to analyse the bitter alcohol drinks market and to evaluate the brand image of the Becherovka Original on the Czech market and to suggest appropriate recommendations for improvements in perception of the brand amongst the younger generation of customers. The theoretical basis is defined to understand the terms as customer behavior, consumers buying process, brand elements, brand equity, brand value and brand image. In order to achieve the main objective the primary research was carried out. The research was provided by online customer survey. Based on the collected data the whole Czech alcohol market was analysed, with emphasis on the spirits market, especially on the bitter spirits category. Also, the brands marketing strategy was analysed. At last, the perception of the brand Becherovka Original on the Czech market was analysed. The data for the analysis were obtained by the theoretical basis and by the research. The conclusion contains suggested recommendations for the future prosperity of the brand.

This thesis is focused on the analysis of purchasing behavior of consumers in the furniture market. In the introductory part is defined the purchase behavior. There is described the cultural, social, personal and psychological factors that influence consumer decision-making, and stages of purchase decision making process. The following chapters describe characteristics of Czech consumers, specific methods of furniture retailers and evaluation of the furniture market in the Czech Republic. The last chapter is devoted to the results of a questionnaire survey concerning the purchasing behavior of consumers in the market of furniture and household accessories.

This Master's Thesis is focusing on the typology of consumers in the apparel industry. The thesis is comparing two different typologies. The first one is based on the data of the project Fashion 2012, the second one on the analysis of data MML-TGI. The thesis is also including a detailed description of the segments and evaluation of the positive and negative aspects of these projects, possible recommendations and proposals for new typologies. Next sections are focusing on the theoretical aspects and characteristics of the Czech market. It is fully possible to use the results in practice. Thanks to them, the companies can obtain a comprehensive overview of the current trends and customers of this market.