The dissertation deals with the issue of the corporate identity of the Academy of Sciences of the CR (ASCR). Through secondary and primary qualitative and quantitative research projects, the corporate identity of the ASCR is analysed in the internal and external milieus of the institution, in the European Area generally and also in comparison with Great Britain. The main aim of the dissertation is the proposal of a model of the corporate identity of the Academy of Sciences of the Czech Republic with a focus on the area of science popularisation and communication, namely for the purpose of improving the image of the ASCR and increasing the awareness of the general beneficial effect of science and research among the lay and specialised public in the Czech Republic. The proposal of the model is elaborated on its theoretical bases utilising background materials arising from the research projects conducted. The enrichment of the Czech scientific milieu by a deeper view into the general issue and an investigation of corporate identity in the CR and globally can be considered as the contribution of the dissertation in the area of the theory of marketing. The theoretical contribution of the work is also the proposal of a model of corporate identity for the ASCR and the other scientific-research institutions with a similar focus. The practical contribution of the dissertation is the possible utilisation of the proposed model of the corporate identity of the ASCR at the Academy of Sciences of the CR, at the scientific workplaces of the ASCR and at the other scientific-research institutions of a similar focus in the CR and around the world.

This thesis deals with internal communication in Doosan Bobcat Manufacturing Ltd. The main goal of this work is to analyze the current situation of internal communication with regard to its corporate culture, to highlight drawbacks and suggest possible solutions for improvements. There are basic concepts as a national culture, corporate culture and an internal communication in the theoretical part. This is essential for the analytical part. The practical part is based on a survey run in the company -- both quantitative and qualitative research. I offer recommendations for improving present situation based on respondents' answers and interviews with top management in the conclusion.

This study investigates compliance-gaining rhetoric among Anglo and Mexican-American fourth graders in three schools in north Texas. The children were asked to respond to a scenario and to give a rationale for their persuasive strategies. An analysis of interviews with 52 children indicates that although the children used some similar strategies when attempting to gain compliance from an adult, there are also some significant differences between the two cultural groups.

Tableau d'honneur de la Faculté des études supérieures et postdoctorales, 2006-2007 / Alors qu'on n'a longtemps considéré l'objet que dans sa dimension matérielle, la redéfinition du musée, aujourd'hui, passe par une réflexion sur la mise en valeur de la dimension immatérielle de l'objet et du patrimoine. L'émergence d'une muséologie de point de vue centrée sur l'aventure humaine, sur l'expérience, appelle le musée à réfléchir sur l'objet comme illustration de la mémoire collective et à favoriser la médiation de sa dimension immatérielle. Je me suis donc intéressée aux mécanismes qui sous-tendent l'interaction des deux acteurs de la médiation : le concepteur et le visiteur. En abordant l'exposition comme une situation de communication ostensive-inférentielle, je me suis interrogée sur la façon dont le visiteur oriente sa propre activité de visite et contribue à faire sens du point de vue représenté par le concepteur. J'ai donc conçu un outil d'analyse basé sur les principes de la théorie de la pertinence de Sperber et Wilson (1995; 1989). Cet outil permet 1) de rendre compte du degré de pertinence accordé par le visiteur aux dimensions matérielle et immatérielle de l'objet, 2) d'évaluer la réussite de la médiation, 3) de dégager certains facteurs déterminants de la réussite de la médiation et 4) de qualifier le rôle du visiteur par l'élaboration de différents profils de visite. Un corpus composé de 15 entrevues réalisées auprès des visiteurs de l'exposition 26 objets en quête d'auteurs, au Musée de la civilisation, à Québec, m'aura permis de valider cet outil d'analyse et de déterminer, dans les limites d'une étude de cas, le rôle du visiteur dans la réussite de la médiation de la dimension immatérielle de l'objet.

This study sought to understand the culture-sharing group of people working within the shelter area of a Pacific Northwest animal shelter through the Ethnography of Communication. About 63% of households in the United States live with a companion animal (Risley-Curtis et al., 2006). Recently, there has been a shift toward closer examination into the ways in which humans interact with animals, particularly companion animals. The guiding questions of this study were: RQ1: What are the cultural communication forms performed in the context of the humane society? RQ2: How do shelter workers communicate about companion animals? RQ3: What cultural meanings are instantiated through communication in this context? This qualitative research approach included 40 hours of participant observation, individual interviews and an analysis of a set of documents and artifacts. Utilizing the Ethnography of Communication components, thematic and pattern analysis, findings revealed use of three main communication forms within the shelter: verbal, written and nonverbal communication and the overarching key theme of relational bonding occurring within an animal-centric organization among 4 relational categories: A. Shelter animals and shelter animals, B. Shelter animals and shelter workers, C. Shelter workers and shelter workers and D. Shelter workers and the public. Processes leading to relational bonding are delineated including detailed speech as well as aspects of "broken bonds" and euthanasia and it's effects within a "no-kill" organization.

1. The biography of Crawford Munro (1904-76) describes his early life in Toowoomba and Sydney, and his maturation as an engineer, working for Sydney Water, Sydney Technical College and in the production of Cruiser tanks in World War II. He was a large confident man with a big voice and an optimistic, humorous personality. As the Foundation Professor of Civil Engineering at the University of New South Wales Munro was liberal, fostered humanist studies and developed the School of Engineering with a unique emphasis on water engineering. He recruited excellent staff for research and postgraduate education who led the nation across all phases of hydrology and hydraulics. Munro developed a remarkable, rational solution for flood mitigation at Launceston, and actively promoted research, partly through the Australian Water Research Foundation and the Institution of Engineers, Australia. He was much involved with predicting flood runoff, developing benefit/cost relations for irrigation schemes, which led him into public controversy, and other hydrological projects. Munro’s attempts to raise social consciousness about water problems, his multi-disciplinary approach to the evaluation of water resources and his campaigns for the collection of stream and rainfall data helped provide a better basis for proper planning. In his later years he undertook the first Australian environmental impact study. The concluding chapter outlines a vision for the current management of Australia’s water. Munro posed necessary questions about measuring the supply of water and bringing the demand of water into synchrony with its supply, while providing water security in terms of its availability and quality. He raised the debate about the balance between sustaining environmental flows, utilizing water for agriculture and secondary industry, and maintaining the health of communities. Munro hoped equitable decision making would emerge from public engagement on these issues. 2. Twentieth century science biography in Australia is the province of a group of elite male scientists, whose interests cover wide disciplinary fields; it is focused on popular imagination: health, food and adventure (Antarctica) accounting for fifteen of the seventeen scientists. Empathy for the subject is a significant feature of the nineteen biographers, of whom five are scientists. This small genre is often supported by institutions in small print runs. A key role of biography is to place through science history a more epistemologically plausible version of events. Public discourses of science treated in the essay include conflict about the attribution of scientific discovery, the vocation of the scientist as a contributor to a wider social polity, the light biography sheds on sources of creativity and the evolution of the research and culture of institutions. The biographer attempts to generate a personal portrait of the scientist which conveys authority about the significance and origins of his or her scientific discoveries and their impact in the wider social context. Daniel Söderqvist’s affirmation of the existential approach which ‘emphasizes the freedom and responsibility of the human individual’ resonates with the candidate as expressing characteristics of the lives of many Australian scientists in their passion for intellectual discovery, their motivation to self-empowerment, and their readiness top step outside their social conditioning. This essay extends Söderqvist’s paradigm to the context of Australian science biography and indicates some constraints on its depiction which arise in the practice of writing science biography. Some epistemological issues are raised in the texts, especially when dealing with oral history and family mythology, and thematic, thematic within a chronological framework or chronological structures of the text are compared. The level of detail and context influence the sustainability of the reader’s interest. Case studies of the biographies written by the candidate (Ian Clunies Ross, Samuel Wadham, Allan Callaghan, Victor Trikojus, Raymond Hoffenberg and Crawford Munro) illustrate issues which arise in the writing of science biography. The dominant question is the relationship of the biographer to the subject, and this determines the voice the reader hears. The motivation of the biographer may arise in varying degrees of empathy felt for the subject. The high affinity the candidate had for Clunies Ross and Hoffenberg causes him to offer a defence against the charge of hagiography, and the selectivity and subjectivity of the biographer is evident in the arrangement and presentation of factual material. The motivation of the biographer is additionally directed to the communication of the subject’s research outputs to the wider Australian community, and in the case of Callaghan, Wadham and Clunies Ross there was a specific programmatic function of advancing the status of agricultural science. It is argued that the description of the public life of the subject needs to be complemented from the private life if the biographer is ‘to view the world through the eyes of the subject’.

1. The biography of Crawford Munro (1904-76) describes his early life in Toowoomba and Sydney, and his maturation as an engineer, working for Sydney Water, Sydney Technical College and in the production of Cruiser tanks in World War II. He was a large confident man with a big voice and an optimistic, humorous personality. As the Foundation Professor of Civil Engineering at the University of New South Wales Munro was liberal, fostered humanist studies and developed the School of Engineering with a unique emphasis on water engineering. He recruited excellent staff for research and postgraduate education who led the nation across all phases of hydrology and hydraulics. Munro developed a remarkable, rational solution for flood mitigation at Launceston, and actively promoted research, partly through the Australian Water Research Foundation and the Institution of Engineers, Australia. He was much involved with predicting flood runoff, developing benefit/cost relations for irrigation schemes, which led him into public controversy, and other hydrological projects. Munro’s attempts to raise social consciousness about water problems, his multi-disciplinary approach to the evaluation of water resources and his campaigns for the collection of stream and rainfall data helped provide a better basis for proper planning. In his later years he undertook the first Australian environmental impact study. The concluding chapter outlines a vision for the current management of Australia’s water. Munro posed necessary questions about measuring the supply of water and bringing the demand of water into synchrony with its supply, while providing water security in terms of its availability and quality. He raised the debate about the balance between sustaining environmental flows, utilizing water for agriculture and secondary industry, and maintaining the health of communities. Munro hoped equitable decision making would emerge from public engagement on these issues. 2. Twentieth century science biography in Australia is the province of a group of elite male scientists, whose interests cover wide disciplinary fields; it is focused on popular imagination: health, food and adventure (Antarctica) accounting for fifteen of the seventeen scientists. Empathy for the subject is a significant feature of the nineteen biographers, of whom five are scientists. This small genre is often supported by institutions in small print runs. A key role of biography is to place through science history a more epistemologically plausible version of events. Public discourses of science treated in the essay include conflict about the attribution of scientific discovery, the vocation of the scientist as a contributor to a wider social polity, the light biography sheds on sources of creativity and the evolution of the research and culture of institutions. The biographer attempts to generate a personal portrait of the scientist which conveys authority about the significance and origins of his or her scientific discoveries and their impact in the wider social context. Daniel Söderqvist’s affirmation of the existential approach which ‘emphasizes the freedom and responsibility of the human individual’ resonates with the candidate as expressing characteristics of the lives of many Australian scientists in their passion for intellectual discovery, their motivation to self-empowerment, and their readiness top step outside their social conditioning. This essay extends Söderqvist’s paradigm to the context of Australian science biography and indicates some constraints on its depiction which arise in the practice of writing science biography. Some epistemological issues are raised in the texts, especially when dealing with oral history and family mythology, and thematic, thematic within a chronological framework or chronological structures of the text are compared. The level of detail and context influence the sustainability of the reader’s interest. Case studies of the biographies written by the candidate (Ian Clunies Ross, Samuel Wadham, Allan Callaghan, Victor Trikojus, Raymond Hoffenberg and Crawford Munro) illustrate issues which arise in the writing of science biography. The dominant question is the relationship of the biographer to the subject, and this determines the voice the reader hears. The motivation of the biographer may arise in varying degrees of empathy felt for the subject. The high affinity the candidate had for Clunies Ross and Hoffenberg causes him to offer a defence against the charge of hagiography, and the selectivity and subjectivity of the biographer is evident in the arrangement and presentation of factual material. The motivation of the biographer is additionally directed to the communication of the subject’s research outputs to the wider Australian community, and in the case of Callaghan, Wadham and Clunies Ross there was a specific programmatic function of advancing the status of agricultural science. It is argued that the description of the public life of the subject needs to be complemented from the private life if the biographer is ‘to view the world through the eyes of the subject’.

1. The biography of Crawford Munro (1904-76) describes his early life in Toowoomba and Sydney, and his maturation as an engineer, working for Sydney Water, Sydney Technical College and in the production of Cruiser tanks in World War II. He was a large confident man with a big voice and an optimistic, humorous personality. As the Foundation Professor of Civil Engineering at the University of New South Wales Munro was liberal, fostered humanist studies and developed the School of Engineering with a unique emphasis on water engineering. He recruited excellent staff for research and postgraduate education who led the nation across all phases of hydrology and hydraulics. Munro developed a remarkable, rational solution for flood mitigation at Launceston, and actively promoted research, partly through the Australian Water Research Foundation and the Institution of Engineers, Australia. He was much involved with predicting flood runoff, developing benefit/cost relations for irrigation schemes, which led him into public controversy, and other hydrological projects. Munro’s attempts to raise social consciousness about water problems, his multi-disciplinary approach to the evaluation of water resources and his campaigns for the collection of stream and rainfall data helped provide a better basis for proper planning. In his later years he undertook the first Australian environmental impact study. The concluding chapter outlines a vision for the current management of Australia’s water. Munro posed necessary questions about measuring the supply of water and bringing the demand of water into synchrony with its supply, while providing water security in terms of its availability and quality. He raised the debate about the balance between sustaining environmental flows, utilizing water for agriculture and secondary industry, and maintaining the health of communities. Munro hoped equitable decision making would emerge from public engagement on these issues. 2. Twentieth century science biography in Australia is the province of a group of elite male scientists, whose interests cover wide disciplinary fields; it is focused on popular imagination: health, food and adventure (Antarctica) accounting for fifteen of the seventeen scientists. Empathy for the subject is a significant feature of the nineteen biographers, of whom five are scientists. This small genre is often supported by institutions in small print runs. A key role of biography is to place through science history a more epistemologically plausible version of events. Public discourses of science treated in the essay include conflict about the attribution of scientific discovery, the vocation of the scientist as a contributor to a wider social polity, the light biography sheds on sources of creativity and the evolution of the research and culture of institutions. The biographer attempts to generate a personal portrait of the scientist which conveys authority about the significance and origins of his or her scientific discoveries and their impact in the wider social context. Daniel Söderqvist’s affirmation of the existential approach which ‘emphasizes the freedom and responsibility of the human individual’ resonates with the candidate as expressing characteristics of the lives of many Australian scientists in their passion for intellectual discovery, their motivation to self-empowerment, and their readiness top step outside their social conditioning. This essay extends Söderqvist’s paradigm to the context of Australian science biography and indicates some constraints on its depiction which arise in the practice of writing science biography. Some epistemological issues are raised in the texts, especially when dealing with oral history and family mythology, and thematic, thematic within a chronological framework or chronological structures of the text are compared. The level of detail and context influence the sustainability of the reader’s interest. Case studies of the biographies written by the candidate (Ian Clunies Ross, Samuel Wadham, Allan Callaghan, Victor Trikojus, Raymond Hoffenberg and Crawford Munro) illustrate issues which arise in the writing of science biography. The dominant question is the relationship of the biographer to the subject, and this determines the voice the reader hears. The motivation of the biographer may arise in varying degrees of empathy felt for the subject. The high affinity the candidate had for Clunies Ross and Hoffenberg causes him to offer a defence against the charge of hagiography, and the selectivity and subjectivity of the biographer is evident in the arrangement and presentation of factual material. The motivation of the biographer is additionally directed to the communication of the subject’s research outputs to the wider Australian community, and in the case of Callaghan, Wadham and Clunies Ross there was a specific programmatic function of advancing the status of agricultural science. It is argued that the description of the public life of the subject needs to be complemented from the private life if the biographer is ‘to view the world through the eyes of the subject’.

1. The biography of Crawford Munro (1904-76) describes his early life in Toowoomba and Sydney, and his maturation as an engineer, working for Sydney Water, Sydney Technical College and in the production of Cruiser tanks in World War II. He was a large confident man with a big voice and an optimistic, humorous personality. As the Foundation Professor of Civil Engineering at the University of New South Wales Munro was liberal, fostered humanist studies and developed the School of Engineering with a unique emphasis on water engineering. He recruited excellent staff for research and postgraduate education who led the nation across all phases of hydrology and hydraulics. Munro developed a remarkable, rational solution for flood mitigation at Launceston, and actively promoted research, partly through the Australian Water Research Foundation and the Institution of Engineers, Australia. He was much involved with predicting flood runoff, developing benefit/cost relations for irrigation schemes, which led him into public controversy, and other hydrological projects. Munro’s attempts to raise social consciousness about water problems, his multi-disciplinary approach to the evaluation of water resources and his campaigns for the collection of stream and rainfall data helped provide a better basis for proper planning. In his later years he undertook the first Australian environmental impact study. The concluding chapter outlines a vision for the current management of Australia’s water. Munro posed necessary questions about measuring the supply of water and bringing the demand of water into synchrony with its supply, while providing water security in terms of its availability and quality. He raised the debate about the balance between sustaining environmental flows, utilizing water for agriculture and secondary industry, and maintaining the health of communities. Munro hoped equitable decision making would emerge from public engagement on these issues. 2. Twentieth century science biography in Australia is the province of a group of elite male scientists, whose interests cover wide disciplinary fields; it is focused on popular imagination: health, food and adventure (Antarctica) accounting for fifteen of the seventeen scientists. Empathy for the subject is a significant feature of the nineteen biographers, of whom five are scientists. This small genre is often supported by institutions in small print runs. A key role of biography is to place through science history a more epistemologically plausible version of events. Public discourses of science treated in the essay include conflict about the attribution of scientific discovery, the vocation of the scientist as a contributor to a wider social polity, the light biography sheds on sources of creativity and the evolution of the research and culture of institutions. The biographer attempts to generate a personal portrait of the scientist which conveys authority about the significance and origins of his or her scientific discoveries and their impact in the wider social context. Daniel Söderqvist’s affirmation of the existential approach which ‘emphasizes the freedom and responsibility of the human individual’ resonates with the candidate as expressing characteristics of the lives of many Australian scientists in their passion for intellectual discovery, their motivation to self-empowerment, and their readiness top step outside their social conditioning. This essay extends Söderqvist’s paradigm to the context of Australian science biography and indicates some constraints on its depiction which arise in the practice of writing science biography. Some epistemological issues are raised in the texts, especially when dealing with oral history and family mythology, and thematic, thematic within a chronological framework or chronological structures of the text are compared. The level of detail and context influence the sustainability of the reader’s interest. Case studies of the biographies written by the candidate (Ian Clunies Ross, Samuel Wadham, Allan Callaghan, Victor Trikojus, Raymond Hoffenberg and Crawford Munro) illustrate issues which arise in the writing of science biography. The dominant question is the relationship of the biographer to the subject, and this determines the voice the reader hears. The motivation of the biographer may arise in varying degrees of empathy felt for the subject. The high affinity the candidate had for Clunies Ross and Hoffenberg causes him to offer a defence against the charge of hagiography, and the selectivity and subjectivity of the biographer is evident in the arrangement and presentation of factual material. The motivation of the biographer is additionally directed to the communication of the subject’s research outputs to the wider Australian community, and in the case of Callaghan, Wadham and Clunies Ross there was a specific programmatic function of advancing the status of agricultural science. It is argued that the description of the public life of the subject needs to be complemented from the private life if the biographer is ‘to view the world through the eyes of the subject’.

Cellular telephones have revolutionised the art of communication across all societies, and South Africa is no exception. Access to this form of communication has made personal contact easier, in both rural and urban contexts. Globally this form of communication has been readily embraced. However, cultural rules that pertain to face-to-face communication are often flouted by cellular phone users. This flouting holds true no doubt across many cultures, languages and contexts. Bloomer (2005:97-100) assesses this flouting of cultural maxims in relation to Grice's cooperative principle. This article attempts to assess how general rules of politeness in isiXhosa have been and are being transformed by what could be termed the "economics of speaking".