Cellular telephones have revolutionised the art of communication across all societies, and South Africa is no exception. Access to this form of communication has made personal contact easier, in both rural and urban contexts. Globally this form of communication has been readily embraced. However, cultural rules that pertain to face-to-face communication are often flouted by cellular phone users. This flouting holds true no doubt across many cultures, languages and contexts. Bloomer (2005:97-100) assesses this flouting of cultural maxims in relation to Grice's cooperative principle. This article attempts to assess how general rules of politeness in isiXhosa have been and are being transformed by what could be termed the "economics of speaking".

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Management In the Faculty of Business at the Cape Peninsula University of Technology 2013 / Over the past few decades the study of intercultural communication has expanded to cover a diverse set of variables deriving from the concepts "communication" and "culture" and the combination of communication and culture. As is the case for the communication discipline itself, the study of intercultural communication is influenced by traditional disciplines such as anthropology, linguistics, philosophy, psychology and sociology (Chen & Starosta, 2005:13). The development of a global mindset has become pivotal for further human progress. This mindset can only result from intercommunication among diverse people (Chen & Starosta, 2005:4). Intercultural communication is essential to any organization or department as it is a process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and non-verbal signs differently. The purpose of this study was to devise a communication strategy which will address intercultural communication, specifically designed to assist managers dealing with intercultural differences. The core objective of this study was to establish whether the existing Communication Policy of the Department of Justice and Constitutional Development (DOJ&CD) adequately addresses intercultural communication in the work place and to verify the level of understanding of culture amongst employees of the DOJ&CD Western Cape Regional Office (WC RO) in order to determine whether a lack of cultural knowledge contributes to miscommunication in the department. In order to reach its objectives, the study employed a quantitative research approach whereby a non-probability sampling design in the form of a convenience sampling method was adopted and considered appropriate for this study, with specific reference to the DOJ&CD (WC RO). In terms of collecting the data, the study made use of structured questionnaires as a data collection method whereby questionnaires were administered and distributed to 85 employees of whom 70 participated. The results of the study reveal that cultural differences lead to misunderstandings, while lack of cultural knowledge is a major contributing factor of miscommunication within the DOJ&CD (WC RO). It is recommended that employees acquire knowledge about other cultures which will improve their understanding and reduce the chances of miscommunication in a multi-cultural environment to enhance intercultural communication and provide a harmonious working environment amongst employees of the DOJ&CD (WC RO) and the Public Service as a whole.

Email communication within a diverse workplace poses intercultural communication challenges (Martin & Nakayama, 2007). This study aims to make a contribution to the literature by examining how these challenges can be addressed through email computer training. For this study, I set out to understand and demonstrate how, within the instructional design process, contextualized curriculum can be created that integrates intercultural competency and email proficiency. This thesis includes a draft of an instructional plan and course outline for an email computer class that focuses on developing intercultural awareness and skills in the context of an email training course. First, I examined email computer curricula, specifically the topics, course goals, and course objectives common to the curricula. As a result of this examination, I discovered that email training is limited to the technical aspects of email communication. Additionally, I surveyed intercultural communication professionals about intercultural topics applicable to email communication. Their survey responses indicated cultural differences account for some, but not all email workplace challenges. For example, they believed it is important to address intercultural elements like low vs. high context when writing an email message, and power distance and levels of formality when writing greetings and closings. Additionally, their feedback indicated that it is important to address direct vs. indirect communication styles when writing the main point and linear vs. circular cognitive styles when organizing text within an email. I incorporated their perspectives in my course outline. Finally, experts from the fields of instructional design, intercultural communication, and computer training reviewed a draft of the plan and outline. Although their feedback indicated that the premise and approach were sound and achievable, they differed in their evaluation of specific elements of the course. In general, their perspectives reflected their professional focus. For example, they either recommended a stronger focus on the technical aspects or a stronger focus on the intercultural aspects of the course design. Detailed comments pertained to the fine-tuning of the objectives, timing of the individual lessons, and other instructional elements needed for any polished professional course outline

<p>  </p> <p>My dissertation demonstrates the Jewish tradition’s significance for rhetoric by analyzing Biblical ‎encounters with the divine—the ultimate Other. Thus, this dissertation responds to calls such as Steven B. Katz’s to continually redefine what ‎‎“rhetoric” means to us (“Hebrew Bible” 134). In the past several decades, there has been ‎increasing interest in rhetorics that challenge ‎our preconceived notions of what constitutes ‎‎“rhetoric,” both loosening the Greeks and Romans from a skewed reception history and calling ‎for definitions of rhetoric to move “beyond the Greeks” (Lipsom and Binkley). Both these ‎approaches highlight the need for a more diverse understanding of rhetoric—an understanding ‎that better foregrounds the import of the Other. The still-germinal field of Jewish rhetorics has ‎emerged as one response to these calls to diversify and decolonize the rhetorical tradition. As ‎such, this dissertation is also a reclamation of a Jewish tradition that has been—inadvertently ‎and explicitly—ignored, misunderstood, and suppressed.‎</p> <p><br></p> <p>I argue that representations of divine ‎encounters in the Tanakh (Hebrew Bible) offer a rhetorical framework for encountering the ‎Other—human and divine—as holy. Neither appropriative nor obeisant, this framework offers a ‎uniquely Jewish perspective on encountering the Other—one that has not received adequate ‎academic attention. In a moment where the imperative to engage with Others is so pressing, I ‎address that call to action by bringing together a breadth of scholarship in Jewish studies, ‎rhetorical theory, and Biblical studies to develop a Jewish rhetorical framework for encountering the Other—human and divine—as holy, which I call a “covenant rhetoric.”</p> <p><br></p> <p>This covenant rhetoric, I ‎assert, is not reserved for encounters with the divine, but is also applicable to human rhetorical ‎interactions. My dissertation thus offers a rhetorical model for encountering as holy the human ‎Others with whom we share our existence. As our diverse society continues to wrestle with the ‎ethical imperative towards the Other, I show how the Tanakh prompts us to reconsider the ‎rhetorical potential of encountering Otherness as holiness. In the process, I demonstrate ‎rhetoric’s centrality to religion, to spirituality, and to living an ethically-informed life. ‎</p>

<p>This dissertation is a rhetorical-historiographic analysis of the emergence and dissolution of a model of therapy, one that showed promise in the 1950s as a treatment for a deadly disease (alcoholism) using a recently developed pharmaceutical drug (LSD-25). By the time this treatment model, called “psychedelic therapy,” was fully developed and ready to be tested, the rhetoric surrounding LSD in the 1960s public sphere had already turned mainstream psychiatry against the drug. Psychedelic therapy became rhetorically inextricable from the counterculture that grew out of its fringes, although its basic principles were actually borrowed from the widely-accepted Alcoholics Anonymous recovery movement. Moreover, the therapy only worked if the patient took the drug in a context designed to facilitate a particular type of experience, akin to a spiritual conversion. This method flew in the face of psychiatry’s insistence on double-blind placebo-controlled trials, which could only account for the drug’s strictly biochemical effects, regardless of therapeutic context. Through my analysis of archival sources, letters, conference proceedings, and research publications, I argue that psychedelic therapy’s failure to gain legitimacy despite its early success indicates how attributions of  rhetorical action (or lack thereof) serve to mark out the boundaries of discursive arenas. These demarcations of <em>rhetorical </em>legitimacy thus allow for disciplinary legitimacy, even while the techniques, strategies, and materials of particular rhetorical appeals circulate among disciplines and other arenas without regard for these limits of legitimate persuasion. A drug may undeniably affect a person’s behavior, but to assert that the drug is persuasive will necessarily raise questions of legitimacy that must be resolved before it can be incorporated into a set of disciplinary practices.</p>

An experiment was conducted to determine the effects of subjective culture on the usability of computerized systems. The results of the experiment did not provide sufficient evidence to conclude that any of the tested cultural dimensions affected the usability of the product. Analysis of the results indicated that the differences in scores could have been attributable to variables other than those tested and controlled for. This indicated a need to build a more detailed conceptual model of usability before empirical research of this nature can be effectively conducted. Consequently, further work needed to be done to identify the variables that influence usability, and the strategies for controlling for these variables under experimental conditions. Through a literature investigation, the validity of some of the proposed variables was established, and some additional variables were identified. The valid variables were then incorporated into a conceptual model of usability for use in future research endeavors. / Information systems / M. Sc.

This dissertation is an exploratory study aimed at empirically identifying and examining manifestations of communication barriers in the South African National Defence Force. A convergence model of communication is presented, describing the stages involved when individuals share the same information. The convergence model of communication delineates the relationship among the physical, psychological, and social aspects of communication. Two complementary theorems deduced by Kincaid (1988) from the convergence principle and the basic cybernetic process involved in information processing are applied in the analyses. The theorems specify the conditions under which intercultural communication will lead to convergence between members of different cultures involved. An empirically testable model was developed to collect information about possible communication barriers. The barriers are an indication of the restrictions on communication in the system and therefore indicate the possibility of restricting cultural convergence. / Communication / M.A. (Communication)

Dissertation submitted in fulfillment of the requirement for the Masters Degree of Technology: Public Relations Management, Durban University of Technology, 2011. / Globalization is impacting on education worldwide. As a result, the University of KwaZulu- Natal (UKZN), like other universities worldwide, have identified an opportunity to increase their profit margins by expanding their marketing initiatives internationally in order to recruit foreign students. The purpose of conducting this study was to investigate the sustainability of UKZN’s Student Exchange Programme in an increasingly competitive industry. The rationale behind the research is that communication challenges between UKZN, International Partner Universities and students, are threatening the overall success of the student exchange programme, with partners threatening to reduce their student exchange numbers. This rationale was tested via primary research in the form of a questionnaire distributed to international partner universities, who then randomly selected a target sample from students who had recently returned from a UKZN student exchange. Interviews were also conducted with a smaller sample and secondary research, in the form of a literature review of previous research findings and theoretical perspectives, was conducted. The sample comprised of ninety nine international students from first-world countries, who participated in a student exchange to UKZN. Respondent profiles included both male and female second-year tertiary respondents, from the European Union (EU) and the United States of America (USA). The major findings of the investigation revealed that the majority of respondents agreed that communication challenges at UKZN posed a credible threat to the future success of the exchange programme. UKZN should, therefore, focus on implementing long and short-term communication’s strategies. The research also found that, by addressing international concerns through the training and development of student exchange officers, will help equip officers to deal with a continually changing international relations’ climate.

Thesis (DTh (Practical Theology and Missiology))--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: This dissertation examines racial transition toward heterogeneity in three Seventh-day Adventist congregations in South Africa. This dissertation aims to uncover social factors involved in this change as well as to set forth a theological direction with application to the local faith community. The first section examines recent studies and literature on multiracial congregations, indicating a possible breakdown between theory and practice. Using insights from Kuhn, Gadamer, Habermas, and Geertz, a critical correlational approach is proposed using narrative, community-based praxis, dialectical thinking, and eschatological vision. The theological methods of Groome and Browning are combined to suggest a four-phase approach to practical theological research. The second section undertakes an ethnographic study of three Seventh-day Adventist congregations on the outskirts of Durban, Cape Town and Johannesburg. Congregations are examined through the fourfold lens of history, identity, process and program. All three congregations are then compared and analysed from both an etic and emic perspective. Differences between various racial groups are examined and congregational challenges and resources identified. It is shown that while positive racial attitudes exist, underlying black distrust, white fears and other reconciliation issues need to be addressed. Common challenges include continuing racial change, mission and identity issues, evangelism issues, leadership issues and worship issues. Helpful resources in the congregations include an accepting culture, a common language, strong leadership, members with previous multicultural experience and an attractive worship service. Cultural adaptation is analysed through a psychological model ('W-Model') and a congregational model, both of which indicated tensions between assimilationist and integrationist patterns. The third section critiques the sociological approach through a theological hermeneutic. Hospitality to the stranger is proposed as an alternative narrative for handling transition to diversity, and is compared with existing narratives of difference and unity. The witness of Scripture shows both the need to embrace otherness as well as how central hospitality is to God‘s mode of interaction with His created order. The implications of this embrace are explored in terms of other theological models of identity and otherness, reconciliation, the missio Dei and the kingdom of God. In the final section a model of showing hospitality to the stranger is examined in terms of the following movements: (a) the invitation or welcome, (b) providing the gift, (c) feasting at the table, (d) sharing stories, (e) providing a room, and (f) becoming part of the household. The goal is to show how to grow in intimacy without destroying identity. Tensions in the practice of hospitality to the stranger are examined: risk is balanced against opportunity, identity against otherness; boundaries are worked out in a context of sacrifice. Nevertheless, in spite of these paradoxical tensions, it is seen that in this narrative there is potential for bringing diverse communities together based on an ethic of self-giving and mutual acceptance. / AFRIKAANSE OPSOMMING: Hierdie proefskrif ondersoek die transformasieproses van homogene na heterogene gemeentes ten opsigte van ras in drie Sewendedag Adventiste gemeentes in Suid-Afrika. Die tesis beoog om sosiale faktore wat die transformasieproses beïnvloed te bespreek sowel as om in die verband teologies rigting te gee aan plaaslike geloofsgemeenskappe. Die eerste afdeling ondersoek onlangse studies en literatuur in verband met veelrassige gemeentes en toon 'n moontlike uiteensetting van teorie en praktyk. Deur gebruik te maak van die insig van Kuhn, Gadamer, Habermas, en Geertz word 'n kritiese korrelatiewe benadering voorgestel wat gebruik maak van narratiewe, gemeenskap gebaseerde praxis, dialektiese denke, en eskatologiese visie. Die teologiese metodes van Groome en Browning word gekombineer ten einde 'n vier-fase benadering tot praktiese teologiese navorsing voor te stel. Die tweede afdeling onderneem 'n etnografiese studie van drie Sewendedag Adventiste gemeentes aan die buitewyke van Durban, Kaapstad en Johannesburg. Gemeentes word bestudeer onder die viervoudige lens van geskiedenis, identiteit, proses en program. Al drie die gemeentes word dan vergelyk en ontleed van beide 'n lokale en globale (etic en emic) perspektief. Verskille tussen rasse word ondersoek en gemeenskaplike uitdagings en hulpbronne word geïdentifiseer. Hierdie ondersoek toon aan dat alhoewel positiewe rassehoudings bestaan, onderliggende Swart wantroue, Blanke vrese en ander versoeningskwessies aangespreek behoort te word. Algemene uitdagings sluit die hantering van voordurende verandering, missie- en identiteitsproblematiek, evangelisasie problematiek, leierskap problematiek en aanbiddingsproblematiek in. Nuttige benaderings tot die problematiek behels 'n kultuur van aanvaarding, gemeenskaplike taal, sterk leierskap, lidmate met multikulturele ervaring en besielende eredienste. Kulturele aanpassing word ontleed met behulp van 'n sielkundige model ('W-Model') en 'n gemeentelike model. Beide modelle toon spanning tussen assimilasie- en integrasiepatrone. Die derde afdeling kritiseer die sosiologiese benadering deur middel van 'n teologiese hermeneutiek. Gasvryheid teenoor die vreemdeling word voorgestel as 'n alternatiewe narratief in die plek van bestaande narratiewe van verskil en eenheid om die transisie na diversiteit te verwerk. Die getuienis van die Skrif wys op die noodsaaklikheid om die verskille tussen mense te versoen binne die konteks van God se 'gasvryheid' wat sentraal staan in Sy interaksie met Sy skepping. Die implikasies van hierdie versoening word ondersoek in terme van die aanvullende teologiese modelle van identiteit en andersheid, versoening, die missio Dei en die koninkryk van God. In die laaste afdeling word 'n model van gasvryheid teenoor die vreemdeling ondersoek in terme van die volgende bewegings: (a) uitnodiging of verwelkoming, (b) bereidheid tot opoffering, (c) viering rondom die tafel, (d) deel van verhale, (e) verskaffing van eie ruimtes, f) eenwording van die huishouding. Die doel is om aan te toon hoe om in intimiteit te groei sonder om identiteit prys te gee. Spanning in die praktiese beoefening van gasvryheid teenoor die vreemdeling word ondersoek: risiko moet gebalanseer word met geleentheid, identiteit met verskil en grense word in die konteks van opoffering uitgewerk. Ten spyte van hierdie paradoksale spannings, het die narratief van die vreemdeling en gasvryheid die potensiaal is om diverse gemeenskappe bymekaar te bring deur middel van 'n etiek van opofferende en gemeenskaplike aanvaarding.

Este trabalho discute as possibilidades de construção de ações emancipatórias frente às imposições hegemônicas. Para tanto, buscou-se compreender as práticas construídas nas ambiências das classes subalternas, em especial sua relação com o espaço no contexto da cidade. Tal relação foi discutida a partir do entendimento da comunicação e cultura como campo investigativo e da consideração do espaço como eixo articulador das novas subjetividades subalternas. Ao tomar como objeto de estudo o trabalho realizado pela Rede Livre Leste, o que se buscou, nesta pesquisa, foi mapear aspectos das novas subjetividades subalternas, analisando suas práticas culturais e seus processos comunicativos. Assim, avaliaram-se as potencialidades de constituição de novos fluxos emancipatórios diante da imposição das forças hegemônicas, ou seja, procurou-se estimar a viabilidade da constituição de espacialidades subalternas. / This paper discussed about the possibilities of the constructions of emancipatory actions before the hegemonic impositions in understanding the practices built in the ambiences of subaltern classes, especially its relationship with espace in the city context. These relationships have been discussed from the understanding of communication and culture as investigative field and taking into account the espace as the articulator central line of the new subaltern subjectivities. By taking as the study aim the work done by Rede Livre Leste, this paper aimed to map the aspects of the new subaltern subjectivities, analysing its cultural practices and its communicative processes to evaluate the potentialities of constitution of new emancipatory flows before the imposition of the hegemonic forces, that is, it was attempted to estimate the viability of the constitution of the subaltern spatialities.