Please read the abstract in the section, 00front, of this document / Dissertation (MA (Augmentative and Alternative Communication))--University of Pretoria, 2006. / Centre for Augmentative and Alternative Communication (CAAC) / unrestricted

The attitudes of preservice teachers towards individuals who are nonvocal and using either a high technology augmentative communication (HAC) device or a low technology communication board were investigated. A rating scale was devised, consisting of three sub-scales. The three sub-scales measured preservice teachers' estimates of intelligence, academic potential, and social acceptance in the regular education setting. Reliability and validity were established through a pilot study. Preservice teachers viewed videotapes of children using either high technology or low technology augmentative communication devices and subsequently completed the rating scale based on the videotapes. Results indicated that preservice teachers perceived the same child as having greater academic and social acceptance potential when using high technology augmentative communication.

The problem of this study was to conduct a systematic application and evaluation of the appropriateness of a computerized voice control system with a subject having the severe multihandicaps of profound mental retardation, quadriplegia, and limited communication skills. This research was an effort to establish if a computer could compensate for some of the physical limitations of the subject.

by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = 梁秉綱, 董萬韜, 楊人偉. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 160-161). / by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = Liang Binggang, Dong Wantao, Yang Renwei. / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vii / LIST OF TABLES --- p.viii / ACKNOWLEDGEMENT --- p.ix / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Company Brief / Chapter 1.3 --- Use of Multimedia in Hong Kong --- p.4 / Chapter 1.4 --- Speech Therapy as Target Market Segment --- p.6 / Chapter 1.5 --- Speech Therapy Service in Hong Kong --- p.7 / Chapter 1.6 --- Opportunities for Multimedia --- p.8 / Chapter 1.7 --- Project Objectives --- p.8 / Chapter 1.8 --- Structure of the Report --- p.11 / Chapter CHAPTER 2 --- RESEARCH METHODOLOGY --- p.12 / Chapter 2.1 --- Statement of Problem --- p.12 / Chapter 2.2 --- Exploratory Study --- p.12 / Chapter 2.3 --- Mail Questionnaire Survey --- p.13 / Chapter 2.4 --- Statistical Analysis --- p.16 / Chapter CHAPTER 3 --- DATA ANALYSIS AND INTERPRETATIONS --- p.17 / Chapter 3.1 --- Interview Findings --- p.17 / Chapter 3. 1. --- 1 Hong Kong Association of Speech Therapists --- p.17 / Chapter 3.1.2 --- An Anonymous Speech Therapist --- p.20 / Chapter 3.2 --- Statistics from Secondary Sources --- p.21 / Chapter 3.3 --- Findings From Questionnaires --- p.21 / Chapter 3.3.1 --- Response Rate --- p.21 / Chapter 3.3.2 --- Respondents' Organizations (Figure II-1 in Appendix II) --- p.22 / Chapter 3.3.3 --- Characteristics of the Respondents --- p.24 / Chapter 3.3.4 --- Some Estimations Provided by the Speech Therapists --- p.25 / Chapter 3.3.5 --- End Users' Characteristics --- p.28 / Chapter 3.3.6 --- Product Characteristics --- p.29 / Chapter 3.3.7 --- Potential Distribution Channels --- p.34 / Chapter 3.3.8 --- Interpretations --- p.35 / Chapter CHAPTER 4 --- LIMITATIONS --- p.37 / Chapter 4.1 --- Sample Size --- p.37 / Chapter 4.2 --- Representativeness --- p.37 / Chapter 4.3 --- Exploratory Nature of the Questionnaire --- p.38 / Chapter 4.4 --- Non-respondents --- p.39 / Chapter 4.5 --- Ambiguities in Some Questions of the Questionnaire --- p.39 / Chapter 4.6 --- Assumptions --- p.39 / Chapter 4.7 --- Reliability --- p.40 / Chapter CHAPTER 5 --- MARKET OPPORTUNITY ANALYSIS --- p.41 / Chapter 5.1 --- Market Profile --- p.41 / Chapter 5.2 --- Company Profile --- p.43 / Chapter 5.2.1 --- Financial Situation --- p.44 / Chapter 5.2.2 --- Human Resource --- p.46 / Chapter 5.2.3 --- Strength and Weakness Analysis --- p.47 / Chapter 5.2.4 --- Threats and Opportunities --- p.48 / Chapter 5.3 --- Customer Profile --- p.49 / Chapter 5.3.1 --- Practicing Speech Therapists as the Target Customers --- p.49 / Chapter 5.3.2 --- Major Organizations Related to Target Customers --- p.50 / Chapter 5.3.3 --- Background of Individual Speech Therapist --- p.50 / Chapter 5.3.4 --- Attitude of Speech Therapists towards Using Multimedia in Therapy --- p.51 / Chapter 5.3.5 --- Role of Individual Therapists in Buying Process --- p.52 / Chapter 5.3.6 --- Purchase Capability --- p.53 / Chapter 5.3.7 --- Degree of Computer Sophistication --- p.54 / Chapter 5.3.8 --- Needs of the End Users --- p.54 / Chapter 5.3.9 --- Perceived Urgency of Using Aids to Speed Up the Recovery --- p.55 / Chapter 5.3.10 --- Channels for Promotion --- p.55 / Chapter 5.4 --- Product Profile --- p.56 / Chapter 5.4.1 --- Problem Solving Capability of Some Product Concepts --- p.56 / Chapter 5.4.2 --- The Needs of Patients as Perceived by Speech Therapists --- p.57 / Chapter 5.4.3 --- Operational Features --- p.58 / Chapter 5.4.4 --- Customer Characteristics --- p.60 / Chapter 5.4.5 --- End-user Characteristics --- p.60 / Chapter 5.4.6 --- Features of Similar Products Available for English-speaking Patients --- p.60 / Chapter CHAPTER 6 --- OBJECTIVES FOR A MARKETING PROGRAM --- p.64 / Chapter 6.1 --- The Market Objective --- p.64 / Chapter 6.2 --- Product Objectives --- p.65 / Chapter 6.2.1 --- Essential Purposes of Proposed Product --- p.65 / Chapter 6.2.2 --- Assessing Importance of Various Attributes --- p.66 / Chapter 6.2.3 --- Determinant Attributes --- p.68 / Chapter 6.2.4 --- Main Features of the Proposed Product Forms --- p.69 / Chapter 6.3 --- Pricing Objectives --- p.71 / Chapter 6.4 --- Promotional Objectives --- p.72 / Chapter 6.5 --- Distribution Objectives --- p.73 / Chapter CHAPTER 7 --- STRATEGIES FOR A MARKETING PROGRAM --- p.75 / Chapter 7.1 --- Product Development Strategy --- p.75 / Chapter 7.1.1 --- Strategic Direction --- p.76 / Chapter 7.1.2 --- Concept Generation --- p.77 / Chapter 7.1.3 --- Concept Testing --- p.77 / Chapter 7.1.4 --- Screening --- p.78 / Chapter 7.1.5 --- Prototype Development --- p.78 / Chapter 7.1.6 --- Product-use Testing --- p.79 / Chapter 7.2 --- Pricing Strategies --- p.79 / Chapter 7.3 --- Promotional Strategies --- p.81 / Chapter 7.3.1 --- Planning --- p.82 / Chapter 7.3.2 --- Implementation --- p.86 / Chapter 7.3.3 --- Other Avenues --- p.98 / Chapter 7.4 --- Distribution Strategy --- p.98 / Chapter 7.4.1 --- Use of Existing Suppliers as Agents --- p.98 / Chapter 7.4.2 --- Training the Technical Staff on Selling and Distribution --- p.98 / Chapter 7.4.3 --- Acquire the Endorsement of the Hong Kong Association of Speech Therapists --- p.99 / Chapter CHAPTER 8 --- CONCLUSIONS AND RECOMMENDATIONS --- p.100 / APPENDICES --- p.106 / BIBLIOGRAPHY --- p.160

Call number: LD2668 .T4 1986 D34 / Master of Arts / Communication Studies

Severe motor disabilities can render a person almost completely incapable of communication. Nevertheless, in many cases, the sensory systems are intact and the eye movements are still under good control. In these cases, one can use a device such as the Brain Response Interface (BRI) to command a remote control (e.g. room temperature, bed position), a word-processor, a speech synthesizer, and so on.

Not available / text

Thesis (Ph. D.)--Florida State University, 2005. / Advisor: Mary Frances Hanline, Florida State University, College of Education, Dept. of Childhood Education, Reading, and Disability Services. Title and description from dissertation home page (viewed Jan. 27, 2006). Document formatted into pages; contains xii, 182 pages. Includes bibliographical references.

Thesis (Ph. D.)--Illinois State University, 1994. / Title from title page screen, viewed March 28, 2006. Dissertation Committee: Edward R. Hines (chair), Paul J. Baker, Ming-Gon John Lian, George A. Padavil. Includes bibliographical references (leaves 150-163) and abstract. Also available in print.

Please read the abstract in the section, 00front, of this document / Dissertation (MA (AAC))--University of Pretoria, 2008. / Centre for Augmentative and Alternative Communication (CAAC) / unrestricted