The following thesis highlights intercultural misunderstandings that can occur due to different semantic values of emblems, a gesture generally defined as having an accepted verbal translation in a certain culture or community. To illustrate such problems, the semantic meanings of sixteen emblems in Colombia and Germany are analyzed. Misunderstandings caused by the use of these emblems are then explained from a communicative point of view, using Austin’s speech-act theory.

Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.