Thesis (MTech. degree in Agriculture)--Tshwane University of Technology, 2011. / Using the Sustainable Livelihoods Framework as a guide, livelihoods of street traders involved in the purchase and retail of fresh produce from farmers at the Dzindi smallholder irrigation scheme were documented, analysed and assessed.

Local food networks are often defined as presenting a variety of alternative food production, consumption, and distribution practices to the conventional food system such as community-supported-agriculture, farmers markets, and community gardens. Local food initiatives are commonly proposed as a model for the future of sustainable agriculture, and in the region of Portland, Oregon the abundance of such alternative venues results from the area's natural surroundings and smart planning. The region is host to 39 farmers markets and Portland is often hailed as one of the country's most sustainable cities. This study examines the role of local food networks in preserving agricultural land uses and livelihoods in Washington County, Oregon, a rapidly growing county adjacent to the city of Portland. I focus on small-scale agricultural landscapes where the producer sells at farmers markets or through community supported agriculture (CSAs). I explore farmers' concerns about urbanization and farmland preservation, their relationship to urban markets, motives to become a farmer, engagement with the surrounding environment, and their difficulties participating in local food networks. In addition, I explore farmers market managers' insights into the development of local food networks and how they see their markets supporting small-scale farmers. In a survey of consumers I examine consumer motives to `buy local' and consumer concerns about farmland preservation. The research is qualitative and explores: 1) the processes shaping the development of local food networks; 2) how particular ideas and images of nature and the countryside inform both consumer desires to purchase from farmers selling locally and; 3) how those same images of nature and the countryside inform and motivate people to become farmers participating in local food networks. In so doing, I argue that the networks that sustain urban and rural systems are important in understanding the development of local food networks, and that the preservation of economically and culturally important agricultural lands in Washington County depends on a diversity of opinions and rural narratives in order to preserve small-scale sustainable farmlands close-in to cities. The conclusion is that local food sold through alternative venues can be used as a means to preserve and develop specific and manageable farm sites and agricultural land uses but the impact is limited. Large scale impacts on agricultural land uses and livelihoods will depend on planners and advocates agreeing on policies that encompass a diversity of opinions, land uses, and land managers, while understanding the array of networks beyond the city that sustain both urban and rural systems.

The purpose of this study was to discover whether learning garden programs increase access to locally grown foods and successfully empower and include food insecure populations. This study examined the Oregon Food Bank's Seed to Supper program which situates garden-based learning in food insecure communities. Through a mixed-methods community-based research process, this study found that community building, learner empowerment and sustainability leadership in place-based learning garden programs increased access to locally grown foods for food insecure populations. When food insecure populations participated in these learning garden programs they often engaged in practices described in the literature as the "web of inclusion" (Helgesen, 1995). When food insecure populations were engaged in these practices, participation in food democracy and food justice increased. Additionally, participation in learning gardens led to sustainability leadership and increased access to food literacy, which led to greater community health and engaged, local community food systems.

Community Supported Agriculture (CSA) is a system whereby members purchase shares in a farm in the spring and then receive produce (maple syrup, meat, honey, vegetables, fruit, etc.) over the course of the growing season. The significance of this system is contested with critics, chiefly sociologist Julie Guthman (2008), asserting that CSA reproduces neoliberalism. Guthman's thesis on the relationship between practices, subjectivities, and political imaginaries is generative. My intervention is predominantly methodological. Guthman offers a systemic overview, in keeping with Michel Foucault's scholarship on governmentality, but does not explore the embodied nature of governmentality at the scale of the people involved. I contend that to understand how neoliberal governmentality plays out in CSA, we need to explore embodied practices at the scale of the people involved. I rely on Dorothy Smith's agent perspective and examine the practices associated with CSA for a discursive reading of those practices. My discursive reading employs J.K. Gibson-Graham's diverse economies approach. Participation in CSA cultivates a sense of connection to a local geographic community, and a community of practice, contrary to the seemingly individualized nature of the market transactions which form the basis of CSA. This sense of connection is supportive of prefigurative practices, farming practices, and activism. The relationality experienced by CSA farmers and members undergirds political activism, and the connection to communities of practice galvanizes and supports both discursive and protest practices. Attention to discourse at the scale of the individual provides insight into how discourses are co-produced and allows us to observe discourses in various stages of development, from those just entering the public square on social media, to those further developed, conceptually rich, with saliency for both farmers and members, and linked to political protest. The communities that exist in opposition to the individualization of neoliberalism, the production of discourse that both resists and reinscribes neoliberalism, and the practices that shape our subjects and political imaginaries, visible at this scale, provide insight into the connection between local and global discourses, and the connection between everyday practices and protest.

As a response to the growing global sustainability challenges related to industrial agriculture, alternative approaches of food production and distribution are emerging. One approach that fosters direct consumer-producer relationships and sustainable local food production is known as Community Supported Agriculture (CSA). This study explored how the CSA movement can be supported strategically towards a flourishing movement in Europe. A qualitative research approach was chosen with a comparative element of the two countries with contrastive characteristics in terms of the degree of successfulness of the movement; with France being successful and Sweden having less success in terms of the number of CSAs. Semi-structured interviews were conducted with 21 CSA farmers, network members and researchers. The results revealed barriers and enablers for a flourishing movement under five overarching themes: (1) Definition, structure and operation (2) The direction of the movement (3) Social aspects (4) Knowledge and communication, and (5) Country-/region-specific aspects. Crucial factors and contrastive features between countries were identified and discussed in relation to how they hinder or enable a flourishing movement. Based on the findings, strategic guidelines were developed with the aim of contributing to CSA practitioners and leaders in Europe.

The present empirical study examined factors that affect the acceptance and use of social media platforms by farmers and vendors in farmers’ communities in North Mississippi for marketing their small farm businesses. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), structural equations modeling was used to examine several relationships: (1) the influence of performance expectancy (PE) on behavioral intention (BI) to use social media; (2) the influence of effort expectancy (EE) on BI; (3) the influence of social influence (SI) on BI; (4) the influence of facilitating conditions (FC) on actual use (USE) of social media; (5) the moderating influence of gender on the PE–BI, EE–BI, and SI-BI relationships; (6) the moderating influence of age on the PE–BI, EE–BI, SI-BI, and FC–USE relationships; and (7) the moderating influence of experience using social media on the EE–BI, SI-BI, and FC–USE relationships. Results from 169 respondents who completed questionnaires indicated that PE, EE, SI, and FC (key constructs) did predict farmers and vendors’ BI to use social media and actual USE of social media for marketing their small farm businesses and agriproducts. Respondents’ characteristics (e.g., age, gender, social media experience) did moderate some of these relationships in different ways. Thus, the present study provided additional empirical support for UTAUT. Additionally, responses to questions that assessed constructs in UTAUT suggest that respondents are open to social media as a marketing tool for their small farm businesses. Other results indicated that farmers and vendors prefer to market their products through farmers markets and community supported agriculture groups as compared to retail outlets and noted barriers present in retail marketing channels. This study provides information that will be beneficial for the development of educational programs and contributes to the literature on the factors affecting farmers’ intention to use social media to promote agriproducts to connect new markets.

The relationship between the role of leadership and agricultural cooperatives performance were examined in East, West and South Ethiopia. The hypotheses were tested in a survey of N=162 leaders, managers and directors of primary coffee farmers cooperatives. The results of the test confirmed the overall positive relationship between the role of leadership and agricultural cooperatives performances. This study highlights and gives general view into how the role of leadership can significantly contribute to cooperatives business performances. The results and findings of the analysis indicated that leaders who are most effective at business performances are those who utilize leadership behavior and the skills and trainings required in the cooperatives business organizations. The study encourages further and comprehensive research into the interconnection between the role of leadership, education and skills of leaders, financial management knowledge and decision making competency. The study followed cross-sectional survey design, and employed evaluative quantitative analysis method. The analysis was based on primary data generated through a structured questionnaire distributed to the respondents. Responses to research statements were scaled and converted to analyze the quantitative data of dependent and independent variables based on the role of leadership and associated performance variables. The findings from correlation and multiple regressions in testing the hypotheses showed that there are significant and positive relationship between each of the five independent variables and a dependent variable of business performances. The study concluded that leadership role was very important in cooperatives business performance and, therefore, recommended that leaders of coffee farmers’ cooperatives organizations that wanted to improve the efficiency and effectiveness of their businesses performances need to implement the suggestions stated in the recommendation part of this study about the leadership roles. / Business Management / DBL

The relationship between the role of leadership and agricultural cooperatives performance were examined in East, West and South Ethiopia. The hypotheses were tested in a survey of N=162 leaders, managers and directors of primary coffee farmers cooperatives. The results of the test confirmed the overall positive relationship between the role of leadership and agricultural cooperatives performances. This study highlights and gives general view into how the role of leadership can significantly contribute to cooperatives business performances. The results and findings of the analysis indicated that leaders who are most effective at business performances are those who utilize leadership behavior and the skills and trainings required in the cooperatives business organizations. The study encourages further and comprehensive research into the interconnection between the role of leadership, education and skills of leaders, financial management knowledge and decision making competency. The study followed cross-sectional survey design, and employed evaluative quantitative analysis method. The analysis was based on primary data generated through a structured questionnaire distributed to the respondents. Responses to research statements were scaled and converted to analyze the quantitative data of dependent and independent variables based on the role of leadership and associated performance variables. The findings from correlation and multiple regressions in testing the hypotheses showed that there are significant and positive relationship between each of the five independent variables and a dependent variable of business performances. The study concluded that leadership role was very important in cooperatives business performance and, therefore, recommended that leaders of coffee farmers’ cooperatives organizations that wanted to improve the efficiency and effectiveness of their businesses performances need to implement the suggestions stated in the recommendation part of this study about the leadership roles. / Business Management / DBL