The industry environment is more and more sharp and uncertainty, business only insist to innovation can create the value and search the excellence , alignment the strategy on time, non-stop to change the organization, set-up the profitable business model and then could be elevate the business growth and survive competition. Since, the IT industry is in the stage of maturity, standard technology, the technology entrance of threshold is decrease, and into the micro-profitable era. The most important thing are to create a new generation industry or upgrade the industry and transform, such like The ACER is focus on brand, and Hon Hai non-stop to vertical integration and horizontal demarcation employ the EMS extend. So, in the change situation, how to using the thinking of innovation dynamic management, to deal with the problem is the aim of this thesis. The conclusion is ¡§competition is learning capability and execution¡¨. Leader how to make strategy alignment, manager how to make effective management, industry how to positive innovation and integrate resources and country how to breakthrough the limitation and hobble, how to brave to cross the hyper-competitive were the key points. This thesis is search the business how to using the innovation to create the value, and take two large group of ACER and Hon Hai in the IT industry for the discuss object; because, the former is for the international brand to develop, the latter is forward the international EMS and technology R&D, the result are acknowledged and afford to be the business paragon and bench-maker. These are the right focus for national IT industry of knowledge-based develop model of the two directions of how to from ¡§faster follower¡¨ transform to ¡§innovation break-through¡¨. That is to search the Taiwan business how to by ¡§efficiency driver¡¨ transform ¡§innovation driver¡¨ process, discuss business how to using innovation as strategy to create value and win profit. Finally, this research according to the relate bibliography discussion and case analyze, using the combination of Allan Afuah (1998)¡AAllan Afuah¡AChristopher L. Tucci (2000) study result of the integrate model of how to from innovation obtain profit and e-commerce business model, devise a concept model of business innovation system, it according to the innovation management as kernel, then discuss the function and essentiality of technology, main study the three key elements of strategy, value and profit for business to set-up competitive.

This research regards ASE(Advanced Semiconductor Engineer) company as the subject of studying, combine with two subjects of resources construct and competitive advantage, to discuss that the ASE technology receives process and the situation of resource constructing. The main research purpose, is to probe into constructing of the resource and ability organized, how move and transfer knowledge that outside make to and organize the inside effectively, and via the study mechanism of, make useful knowledge organize the memory to store and spread after absorbing , melting and putting into inside, become the foundation of organization key ability. This research adopt ¡§case study method¡¨, choose ASE by the way of depth interview, to combine the relevant paper and develop the proposition to report the resource constructing process comprehensively deeply. The main conclusion has: The ASE, to accumulate and to study experience, and strong study willing, carry on with the technological provider FCT in the dynamic course of technological transfer, study to latent know-how and skill of management in a lot of different nature nearer and nearer in a proper order, and play an aggressive role in the course of technological transfer, learn tactic knowledge and cooperate with the characteristic of technology to launch the corresponding study activity during the process of transferring, and after accumulating certain knowledge resource foundation, have build up the competitive advantage by the knowledge learning. In addition, ASE set the cross-function mechanism that communicates and role crossing over department boundary person while organizing, in order to improve the horizontal communication. This suggestion on this industry development is: 1.Key ability is obtained, cultivation, subordinate to a ministry can not be reached shortly. So, short-term interests may not represent and succeed for a long time . 2.Key value of ability come from value of customer, because one urviv grasp customer need new value e in market early than competitor only.

Biotechnology Industry, a global new shining star in twenty first century, particularly in reagent inspection, has being paid more and more attention due to its low investment in research and development and barrier of entry requirement but easy to payback comparing to other Industries. Besides, strong sense of disease precaution and health care of people makes Reagent inspection market have more potential sine then as well. Medical diagnosis hitherto has seventy percent occupation of the whole reagent inspection market. Hospital and inspection center has shared seventy five percent of medical diagnosis reagent market; pharmacy and family consumer on the other hand is estimated to have thirteen percent annual growth in the future. Reagent for medical diagnosis use therefore has become essentially vital and the competition has been fierce. This study is divided into two parts. The first part applies much literature to assist to analyze current reagent inspection market for medical diagnosis use. Five Force analysis, Diamond theory and SWOT has been employed to inspect present competition mode of reagent inspection industry for medical use. The second part is the arrangement of interview that is the main aim of this thesis. To understand key managers¡¥ thinking of medical diagnosis reagent inspection industry through face to face interview to have more idea how to arrange and operate the business and comply with future competition. Finally, figure out the best strategy for medical diagnosis reagent industry by utilizing comparison of data and thesis. The direction guide is there for reference.

Abstract This study is probing into the lasting competitive strategy of innovative IC design company. The greatest difference between innovative IC design company and imitating type IC design company is : The innovative IC design company creates profits with the means of innovating, compete in the new market with new thinking and with new products, take a broad view of the future. But the imitating type IC design company keep the profits of the currently product market by means of imitating, attempt to improve efficiency or price competition. The leading rival's advantage must be sustainable, and that the competitor can not make the same advantage by imitating in the near future. Therefore, how to set up lasting competition advantage by way of innovating (Sustainable Competitive Advantage, SCA), is the theme of this study. The company face the IC design industry which change with each passing day while beginning to pursue the lasting competition advantage. Whom want to take the lead , they have to know : How to make products positioning? When is the opportune moment to learn which kind of enterprise's ability? When is the opportune moment to get ready of enterprise resources? How to produce the biggest enterprise value by the least recource? IC design company, even have super strong research and development groups , the specification of the products is in the leading industry , but only depend on cutting down the cost and pursue profits or organization reform, it is unable to set up great enterprises; A century remarkable enterprises can often defend tenaciously of key value and can be long lasting . Facing changing fast IC design industry, which industry should be focus on? Consumer IC , LCD driver IC , network application IC or niche memory? Which way should involve? Is package , testing or end customers of systematic products? A Hedgehog insist on the doing simple things well, often surpassed a multi-purpose clever fox; Even in the times of science and technology with rapid change, follow the steps of scramble , walk and then run is still an effective way of a enterprise management strategy. This study refer to Michael E. Porter ¡¥s book (Competitive Strategy) , competitive strategy and key theme industry's analysis , rival's analysis and strategy positioning. To provide the analysis of the growth and decline of five major factor in general environment and industry's environment , competitor's analysis, competitive strategy positioning, and then make the best of the advantage and choose the excellent position. In studying through wheel of competitive strategy , IC company¡¦s main aspect clear showing, and analyse through the latest industry's information , show out the subject matter and choose in each main aspect of each competitive strategy, and then match out the best innovative competitive strategy in each aspect.

There is a significant relationship between strategy management and business performance of an enterprise. An enterprise can gain superior performance when it maintains competitive advantage. The essentiality of strategic management is to assist an enterprise to build up and maintain competitive advantage. Strategic management contains a serial of planned actions and decisions, it helps organization to achieve strategic competitiveness, maintain its competitive advantage, and gain above-average returns. Strategic management includes four major processes, they are environment scanning, strategy formulation, strategy implementation, and performance measurement and feedback and each of them has significant influence to performance of business. This research is to discuss processes of strategic management and how those processes could influence strategy formulation, management, and implementation and the key success factors of a business via study documents and a company. The purposes of this thesis include: 1. To analyze possible strategic management process that could maintain business competitive advantage and business performance at today¡¦s competitive environment via study related documents and theories. 2. To probe into the application of strategic management on a business via study strategic management process of semiconductor product division of a company. 3. To understand related issues on semiconductor¡¦s strategic management and build up a strategic management process model via study related documents and a company. 4. To provide suggestions to the company also those suggestions can be the reference of domestic¡¦s industries while formulating and implementing strategy and managing business performance and the reference of other researchers. Conclusions of this research: 1. To build up a dynamic strategic management process model. 2. Strategic management has significant influence to business performance. 3. The effectiveness of strategic management is influenced by consistence of strategy and collaboration within organization. 4. It has a positive influence to effectiveness of strategic management on confirming and managing key processes. 5. Strategic leadership has significant influence to business performance. 6. There is a significant relationship between strategy control mechanism¡¦s build up and effectiveness of strategy. Keyword : Strategic management; Business performance; Competitive advantage; Semiconductor

TaiPower is the only power company in Taiwan engaged in the businesses of power generation, transmission, and distribution, and it has been operated as a state monopoly. However, under the impact of liberalization of power industry, it is losing its competitive edge as a state monopoly. A great challenge facing TaiPower is how to bolster its customer service within a short timeframe in order to safeguard its customer base and market share. Since TaiPower¡¦s Branch Offices are in the forefront of serving customers and generating new revenues, it is the main purpose of this thesis to find ways to strengthen their sales and marketing. To this aim, the thesis first explores the impact and influence of power industry liberalization on TaiPower, followed by an analysis of the marketing challenges facing the TaiPower¡¦s Branch Offices versus their competitive advantage. Finally, this thesis proposes a marketing strategy in response to the power industry¡¦s liberalization. The research on ¡§Marketing Strategy for TaiPower¡¦s Branch Offices¡¨ resulted in the following recommendations: 1.The Branch Offices should adapt and follow the business principles of ¡§Integrity, Caring, Innovation, and Service¡¨ in concert with Headquarters. 2.The Branch Offices should work with Headquarters to restructure the corporate culture to transform from a ¡§producer culture¡¨ to a ¡§service culture¡¨. 3.The Branch Offices should fortify service-based marketing to preserve their market advantages. a.Simplify all application workflows for customers. b.Segregate target markets into groups to provide customized service for each group. c.Set competitive pricing and strengthen integrated marketing. d.Open up communication channels, and protect customers¡¦ rights and interest. 4.Each Branch Office should enhance its power distribution network, and improve the quality of the power. a.Expand power distribution network and equipment. b.Revamp antiquated power distribution lines. c.Improve the quality of power. 5.Each Branch Office should strengthen its core competencies, and improve its business efficiency and effectiveness. a.Advance core technologies in power distribution. b.Advance core technologies in power sales. c.Pay close attention to the quality of internal services and boost employees¡¦ satisfaction with the company. d.Improve knowledge management and promote e-services. 6.Each Branch Office should fulfill its duties as a corporate citizen, and establish a good corporate image. a.Put into practice the culture of safety and improve environmental protection. b.Take good care of employees and pay attention to the needs of the society to project a good corporate image.

The study is a retrospective and summarized the related subjected and jounals of corelations.The accumulated materials and subjects let us understanding the present trend of the bussiness,the strategy,tendency and point of profit that attracts.This study also let us have a view of how International Bussiness Machine(IBM) becomes a leading star in the field of electronic technology bussiness.This study including the analysis of organizatin,porduct,diferent of market,the strategy of market,the service and inventive value.In essentials,the 5 points of successful elements is(1)the high value of bussiness culture,(2)attrative salary and benefits,(3)efficient leadership,(4)invention,(5)decrease the fixed consumtions and costs.The author also want to present the difference between the past and present change in this area of competitions and maturation of the markets.Either the red ocean strategy of market percentage increase or the mainly inventive leading of blue ocean strategy,the leading man should have a view of complete understanding of the changing markets and opportunity at the changing moments.We all know even excellent company will lose to 2nd on time by other competitor.Ultimately,the one who invented the strategy of blue ocean that make up a strong profitable revenue is in commonplace that need our further study.The author of this article want to make dicussions on the competitive invention and new strategy that make the electronic technology a pace ahead the others and make it the out-standing business of the others.

TFT-LCD industry has been developing rapidly in Taiwan over last several years. Because of a large amount of investment and output value in TFT industry, it become one of the most important industry which droved relative industrial development. Japanese and Korean are known as the leading manufacturers in TFT-LCD industry. The TFT-LCD firms in Taiwan suffered difficult industrial environment. They compete with both Japanese and Korean, and earn low or negative profits. What are the company¡¦s prior strategic commitments in the face of environmental change? The purpose of this paper is to study TFT-LCD firms about their business model and strategic performance, and try to analyze the key factor of success basing on strategic management theory including ¡§five force model¡¨, ¡§resource-based theory¡¨ and ¡§resource dependence theory¡¨ etc. We may learn some lessons from firm¡¦s experiences both of success and failure, and find out why some business can be so successful and some else can¡¦t. Another important aspect of this study is to assess TFT-LCD firms¡¦ strategic performance basing on financial information, and analyzed the relation between business strategy and financial performance. For a company to have distinctive competency, it must at a minimum have either ¡§a unique and valuable resource and the capabilities necessary to exploit that resource ¡¨ or ¡§a unique capability to manage common resources¡¨. A company¡¦s distinctive competence is strongest when it possesses both unique and valuable resources and capabilities to manage those resources. This study tries to contribute to competitive advantage of Taiwan¡¦s TFT-LCD industry.

With comes the Beijing 2008 Olympics Games, kinds of communication IC, Wireless Internet IC and etc. are needed. According to the announcement of China government, whole semi-conducting processes should be gone though in China, that may attract huge marking effect and give huge rise in assembly investment. Moreover, the advantages of investment in Chinese semiconductors are extensive marking, lower labor cost, and nearly complete production chain; on the contrary, the disadvantages are the lack of professors and technology, and the weakness in manufacture patents. This study plans to find out what strategies the new entrants should take to win the competitive marketing. Therefore, the main purposes of this study include the market composition, key success strategies and competitive strategies versus the needs of market in the future. With studying the relative data, references, SWOT and five-force analysis of Chinese semiconductor markets and interviews, the study constructs the successful strategies in Chinese semiconductor markets. The sums the main competitive strategies of this study are ¡§Strategic Alliances¡¨, ¡§Differentiation¡¨, ¡§Intellectual Property Possessing¡¨, ¡§Professors Training¡¨, ¡§Customer Requirements Service¡¨ and ¡§Policy Coordination¡¨; additionally, the strategies above using should accompany other factors and adjust by times. Hope this study to be a suggestion for future entrant¡¦s reference.

The study of human resource management, competitive strategy and performance: the comparison of indigenous and foreign business in Taiwan Abstract _______________________________________________________________________________________________________ In the 20th century, the characteristics of a successful enterprise are having plenty of resources, sufficient capital, advanced technology and high-quality human resources. But in the 21st century, technology and human resources will become the primary competitive factors that lead to the success of a business and will be the elements of a strong country. Taiwan¡¦s human resource is the strength to build the Asia-Pacific Regional Operation Center. But it is paid less attention to the human resources management of Taiwan¡¦s businesses. This study is to find out the differences of the human resources management between the indigenous and foreign corporations in Taiwan, and the impact on the value of HR, competitive strategies and the human resources management system. Furthermore, this thesis studies how these factors above affect the organization performance. This thesis gathered information for analyzation by mailing questionnaires to the HRM managers or related staffs of the indigenous and foreign businesses in Taiwan. Effective questionnaires sent back are 263 and the effective rate is 11.39%. By using the statistic method, the results of this research indicate that: 1. Besides the capital investment types of European and American have significant difference on ¡§work system¡¨, other types (in Taiwan and Japan) doesn¡¦t show any obvious discrepancies on ¡§HR flow¡¨, ¡§employee influence¡¨, ¡§reward system¡¨, ¡§HR value¡¨, ¡§competitive strategy¡¨ and ¡§organization performance¡¨. 2. American-invested businesses have negative impact on ¡§employee influence¡¨, that means they are inclined to use the human resources management system of ¡§cost reducers¡¨ on employee influence policy and thus have the lower degree of ownership that participated by employees. 3. HR value has significant positive effects on ¡§work system¡¨ and ¡§reward system¡¨, indicating the more the senior executives emphasize on managing human resources, the higher degree to use the ¡§commitment maximizer¡¨ of ¡§work system¡¨ and ¡§reward system¡¨ and the more autonomy for employees, emphasis on employee¡¦s reward system and performance appraisal. 4. HR value and competitive strategy have positive effects on ¡§organization performance¡¨. Considering the results mentioned above, some suggestions are made for both firms and further researches in this field. Key words: human resourses, competitive strategy, organization performance.