Background:                With the increasing use of personalized marketing and the increasing ability to collect information on consumers, the consumers’ concern of privacy is increasing. Therefore it is important to understand what effects privacy concern, and how marketers can minimize this concern. Previous research suggest that factors such as computer knowledge, internet knowledge, and regulation awareness all affect privacy concern, however we believe that these are all related to each other in a construct we call Privacy Knowledge. Purpose:                        To investigate the construct of Privacy Knowledge and to what degree it influences a consumer’s attitude towards informational privacy. Method:                        In order to validate the Privacy Knowledge construct and measure its relationship to Privacy Concern we employed a deductive methodology which was comprised of questionnaires. The questionnaires were composed of summative Likert Scales, three of which had been previous validated by previous research. We utilized a quota sampling technique in order to gather enough data from each age group. The results were then analyzed by tools such as Factor Analysis, ANOVA tests, and Multiple Regression Analysis. Conclusion:                   Through the Factor Analysis we found that the factors Internet Knowledge, Computer Knowledge, and Regulation Awareness were better organized as Basic IT Knowledge, Advanced IT Knowledge and Regulation Awareness. Privacy Knowledge was found to be positively related to Privacy Concern. However we could only conclude of the three factors which make up Privacy Knowledge, Basic IT Knowledge had an effect on Privacy Concern. We believe this is due to the exclusion of other factors affecting Privacy Concern such as situational factors and suggest conducting further research on the matter including these variables.

E-learning exposes students and instructors to different learning models such as constructivism rather than the traditional learning. E-learning as a part of today's technology has proven that it is appropriate for most students' mentalities and is a mind tool which promotes different learning models, such as problem solving strategy, collaborative learning, and critical thinking. The Public Authority for Applied Education and Training (PAAET) in Kuwait consists of more than 10 academic colleges with a total number of 120 faculty members. The College of Basic Education (CBE) is one of them. The implementation of e-learning at the College of Basic Education requires that all the learning community members, instructors and students, understand that an e-learning course is like a learning community with the privilege of sharing knowledge, opinions, experiences related to class subject, and productive outcomes that are beneficial to this learning community. This study indentified the statistically significant differences in demographic characteristics of e-learning adopters and non-adopters among faculty members at CBE, examining faculty members' attitudes and skills toward e-learning readiness. The study will explore perceived barriers that face e-learning at CBE. Applying the Rogers diffusion of innovation theory, the influence of 4 factors was examined regarding faculty readiness for e-learning at CBE. Chi-square techniques, t-tests, and factor analysis were conducted to analyze the data and answer research questions. Statistically significant differences were identified among e-learning adopters and non-adopters regarding age difference and department discipline, both technical and non-technical.

This work analyzes theoretical and practical aspects of computer literacy acquisition. The theoretical determination of the term "computer literacy" together with other aspects is defining a scope for analysing the computer literacy of VŠE students after attending basic university-wide compulsory IT subjects. The aim of this work is investigation of the current computer knowledge level, whether the knowledge achieved is sufficient for students for professional career, which involves use of computer for routine agenda. Therefore a survey of computer knowledge of selected top companies on our market is attached. According to confrontation between students and companies, in case of variance, proposals for an improvement of computer literacy at VŠE will be outlined.