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Assessing the market potential of a BMW touring car in Hong Kong: an exploratory study.January 1993 (has links)
by Lee Sum Yiu, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves B1-1-B1-2). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / ACKNOWLEDGEMENTS --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY / Chapter 2.1 --- Business problem defined --- p.3 / Chapter 2.2 --- Research objectives --- p.3 / Chapter 2.3 --- Research methodology --- p.4 / Chapter 2.3.1 --- Research design --- p.6 / Chapter 2.3.2 --- Sampling design --- p.7 / Chapter CHAPTER III --- LITERATURE REVIEW / Chapter 3.1 --- Definition of attitude --- p.9 / Chapter 3.2 --- Function of attitude --- p.10 / Chapter 3.3 --- Consumer research literature --- p.12 / Chapter CHAPTER IV --- PRODUCT DESCRIPTION AND KEY SELLING POINT / Chapter 4.1 --- Key features of BMW Touring Car --- p.16 / Chapter 4.1.1. --- Practical and flexible design --- p.16 / Chapter 4.1.2. --- Performance --- p.17 / Chapter 4.2 --- Key selling points --- p.18 / Chapter CHAPTER V --- COMPETITIVE PROFILE / Chapter 5.1 --- Direct competitors --- p.21 / Chapter 5.2 --- Indirect competitors --- p.23 / Chapter CHAPTER VI --- RESEARCH HYPOTHESIS --- p.25 / Chapter CHAPTER VII --- QUESTIONAIRE DESIGN --- p.29 / Chapter 7.1 --- General question & product information --- p.30 / Chapter 7.1.1. --- Product usage --- p.30 / Chapter 7.1.2 --- Lifestyle characteristics --- p.30 / Chapter 7.1.3 --- Product functions and feature --- p.30 / Chapter 7.1.4 --- Product image and status --- p.31 / Chapter 7.1.5 --- Competitors --- p.31 / Chapter 7.1.6 --- Number of car owned --- p.31 / Chapter 7.2 --- Pricing --- p.31 / Chapter 7.3 --- Advertising and promotion --- p.32 / Chapter 7.4 --- Service provided by sales force --- p.32 / Chapter CHAPTER VIII --- LET THOSE WHO BOUGHT IT SAID SOMETHING --- p.33 / Chapter CHAPTER IX --- DISCUSSION ON RESEARCH FINDING / Chapter 9.1 --- Summary of sample achieved --- p.37 / Chapter 9.2 --- Interview procedures --- p.38 / Chapter 9.3 --- Result and Analysis / Chapter 9.3.1 --- Target customers --- p.40 / Chapter 9.3.2 --- Product image and impression --- p.41 / Chapter 9.3.3 --- Pricing of the product --- p.49 / Chapter 9.3.4 --- Advertising and promotion --- p.50 / Chapter 9.3.5 --- Sales force management --- p.51 / Chapter CHAPTER X --- CONCLUSION AND RECOMMENDATION / Chapter 10.1 --- Limitation of present research --- p.53 / Chapter 10.2 --- Conclusion / Chapter 10.2.1 --- Defining the target segment --- p.54 / Chapter 10.2.2 --- Product image and impression --- p.55 / Chapter 10.2.3 --- Pricing Strategy --- p.56 / Chapter 10.2.4 --- Advertising and Promotion --- p.56 / Chapter 10.2.5 --- Sales force management --- p.57 / Chapter 10.3 --- Recommendation --- p.57 / Chapter CHAPTER XI --- OVERALL REVIEW OF THE RESEARCH --- p.59 / Chapter APPENDIX I --- QUESTIONAIRE FOR DEPTH INTERVIEW --- p.A1-1 / Chapter APPENDIX II --- DEMOGRAPHIC INFORMATION OF INTERVIEWEES --- p.A2-1 / BIBLIOGRAPHY --- p.B1-1
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Método de posicionamento estratégico de serviços para uma concessionária de distribuição de energia elátricaCorrea, Geison Cris 26 September 2008 (has links)
Made available in DSpace on 2015-03-05T17:04:34Z (GMT). No. of bitstreams: 0
Previous issue date: 26 / Nenhuma / As mudanças ocorridas no setor elétrico brasileiro e a sofisticação do mercado consumidor têm exigido, ao longo do tempo, padrões cada vez mais elevados de qualidade nos serviços. Este segmento, que antes das reformas estruturais, caracterizava-se por grandes conglomerados estatais e monopolistas atualmente é composto por empresas estatais, privadas e cooperativas regionais inseridas em um novo ambiente competitivo. Com isso, as concessionárias necessitam buscar a excelência em gestão dos serviços para possibilitar o retorno financeiro almejado associado ao atendimento das exigências regulatórias. A proposição de um método de posicionamento estratégico baseado na Matriz de Posicionamento Estratégico de Materiais (MPEM) permite a
segmentação no fornecimento aplicado ao escopo dos serviços, auxilia o planejamento de ações estratégicas na cadeia de fornecimento (tanto verticalizada quanto terceirizada), além de possibilitar o desenvolvimento de critérios qualificadores para a seleção de fornecedores. Este trab / The changes occurred in the Brazilian electric sector and the sophistication of consumer market have demanded, throughout time, services with quality standards increasingly more and more. This segment, which before structural reforms was characterized by large state and monopolist conglomerates, currently is composed by private, state and regional cooperative enterprises, placed in a new competitive environment. Therewith, the concessionaries need to reach excellence in service management to enable the desired financial return associated with the fulfillment of regulatory requirements. The proposition of a strategic positioning method based on the Strategic Positioning Matrix of Materials (MPES) allows the segmentation in the supply applied to the scope of services, it supports the planning of strategic actions in the supply chain (as much verticalized as outsourced), and, moreover, it enables the development of qualifying criteria for the choice of suppliers. This work was developed in three stages. The firs
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Metodologia estocástica para previsão de demanda de serviços emergenciais em concessionárias de energia elétrica / Statical methodology for demand forecasting emergency services in the electric utilitiesGuimarães, Iochane Garcia 18 February 2016 (has links)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The goal of the electricity distribution companies is to provide consumers with a continuous
supply of energy and quality. This dissertation addresses the Vehicle Routing Problem,
specifically the partially dynamic routing with static entries, where some events that occur
stochastically are dynamically incorporated during the execution of the service. In this sense,
we sought to develop a methodology to provide the emergency service events that arise randomly
during the working day, taking into account attributes of location, time of service and
time of occurrence, to minimize the travel time of vehicles on scheduled routes. For that, a
sequence of steps has been developed and described for the structuring of a demand forecasting
system, which should be able to design patterns and trends analyzed data from past demands.
Intending to meet these assumptions, the study sought support in two forecasting methods: exponential
smoothing and prediction from conditional probabilities. The study also sought to
identify the main variables that influence the way aleatótia the occurrence of emergency orders.
The results obtained with these methods, assisted in the capture of the stochasticity of the order
process emergency orders, as well as in forecasting service demand. The work seeks to identify
the input variables for routing, providing subsidies for the analyzed company that does not have
this information. / A meta das empresas de distribuição de energia elétrica é proporcionar ao consumidor
um fornecimento de energia contínuo e com qualidade. Esta dissertação aborda o Problema do
Roteamento de Veículos, mais especificamente o roteamento parcialmente dinâmico, com entradas
estáticas, onde alguns eventos que ocorrem de forma estocástica são incorporados dinamicamente
durante a execução do serviço. Neste sentido, buscou-se elaborar uma metodologia
capaz de prever as ocorrências de serviços emergenciais, que surgem aleatoriamente durante
a jornada de trabalho, levando em consideração atributos de localização, tempo de serviço e
horário de ocorrência, visando minimizar o tempo de deslocamento dos veículos nas rotas programadas.
Para isso, foi desenvolvida e descrita uma sequência de etapas para estruturação de
um sistema de previsão de demanda, o qual deve ser capaz de projetar padrões e tendências dos
dados analisados a partir de demandas passadas. Pretendendo atender a estes pressupostos, o
estudo buscou suporte em dois métodos de previsão: suavização exponencial e previsão a partir
de probabilidades condicionais. O estudo ainda buscou, identificar as principais variáveis que
influenciam de maneira aleatótia a ocorrência de ordens emergenciais. Os resultados obtidos
com estes métodos, auxiliaram na captura da estocasticidade do processo de despacho de ordens
emergências, bem como, na previsão de demanda de serviço. O trabalho busca identificar as
variáveis de entrada para o roteamento, proporcionando subsídios para a empresa analisada que
não dispõe destas informações.
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A concessionaire model for food and beverage operations in South African National Parks / Tish Frances TaylorTaylor, Tish Frances January 2012 (has links)
In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in order to remain competitive. Such a strategy is the introduction of public-private partnerships, which allows the private sector to operate certain lodging facilities, restaurants and shops within parks. SANParks introduced their commercialization strategy in 2000 and overall it has been a success. However, despite earning much needed revenue; there are many complaints from tourists regarding the food and beverage concessions.
Research regarding travel food consumption is in its infancy and is lacking in social science research. The importance of travel dining cannot be understated as it constitutes approximately 25% of tourist expenditure and as such contributes to the economic receipts of a destination. The importance of understanding the wants and needs of tourists with reference to food and beverage will enable destinations to realise the full economic potential of the tourism experience. It has been postulated that food consumption no longer forms part of the ‘supporting’ experience but is in fact a ‘peak’ tourist experience and as such can impair the total tourist experience if tourists are not satisfied with food and beverage consumption at a destination. SANParks does not offer a wide variety of food and beverage facilities and it is of utmost importance that the facilities that are available, cater to the requirements of tourists.
The purpose of this study was to construct a model for concessionaire food and beverage operations at SANParks. This was done by targeting tourists who visit SANParks and inquiring as to their preferences with regard to restaurants and shop facilities. The questionnaire for the study was posted on SANParks’ website for a
period of three weeks and consisted of four sections, namely a demographic section, a section related to food service brands, a section regarding restaurants and the last section regarding shop facilities. The data was analysed to provide information needed to construct a model for concessionaire food and beverage operations in SANParks. Data provided a demographic profile of tourists to SANParks, factors analysis provided restaurant and take-away factors, ANOVA and t-tests allowed comparisons of factors with demographics and lastly structural equation modelling which provided goodness of fit indices for the proposed model. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013
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A concessionaire model for food and beverage operations in South African National Parks / Tish Frances TaylorTaylor, Tish Frances January 2012 (has links)
In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in order to remain competitive. Such a strategy is the introduction of public-private partnerships, which allows the private sector to operate certain lodging facilities, restaurants and shops within parks. SANParks introduced their commercialization strategy in 2000 and overall it has been a success. However, despite earning much needed revenue; there are many complaints from tourists regarding the food and beverage concessions.
Research regarding travel food consumption is in its infancy and is lacking in social science research. The importance of travel dining cannot be understated as it constitutes approximately 25% of tourist expenditure and as such contributes to the economic receipts of a destination. The importance of understanding the wants and needs of tourists with reference to food and beverage will enable destinations to realise the full economic potential of the tourism experience. It has been postulated that food consumption no longer forms part of the ‘supporting’ experience but is in fact a ‘peak’ tourist experience and as such can impair the total tourist experience if tourists are not satisfied with food and beverage consumption at a destination. SANParks does not offer a wide variety of food and beverage facilities and it is of utmost importance that the facilities that are available, cater to the requirements of tourists.
The purpose of this study was to construct a model for concessionaire food and beverage operations at SANParks. This was done by targeting tourists who visit SANParks and inquiring as to their preferences with regard to restaurants and shop facilities. The questionnaire for the study was posted on SANParks’ website for a
period of three weeks and consisted of four sections, namely a demographic section, a section related to food service brands, a section regarding restaurants and the last section regarding shop facilities. The data was analysed to provide information needed to construct a model for concessionaire food and beverage operations in SANParks. Data provided a demographic profile of tourists to SANParks, factors analysis provided restaurant and take-away factors, ANOVA and t-tests allowed comparisons of factors with demographics and lastly structural equation modelling which provided goodness of fit indices for the proposed model. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013
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Proposta de aperfeiçoamento do processo de avaliação e fiscalização dos indicadores de continuidade individuais e coletivos das distribuidoras de energia elétricaPedroso, Thiago January 2018 (has links)
Orientador: Prof. Dr. Thales Sousa / Dissertação (mestrado) - Universidade Federal do ABC. Programa de Pós-Graduação em Energia, Santo André, 2018. / A Agência Nacional de Energia Elétrica (ANEEL), criada em 1996, é
responsável por regular e fiscalizar o setor elétrico brasileiro. O Brasil
possui 114 distribuidoras de energia elétrica, sendo 63 concessionárias e
38 permissionárias, além de 13 cooperativas de eletrização rural, que
atuam sob autorização precária e estão em processo de regularização para
se tornarem concessionárias ou permissionárias. Para atender as
diferentes características dos estados brasileiros, a ANEEL descentralizou
as atividades de fiscalização da distribuição para agências estaduais. Em
caso de descumprimento da regulação vigente, o órgão regulador inicia a
instrução de processo punitivo podendo aplicar uma punição ao agente
regulado. Apesar das fiscalizações buscarem por meio de punições a
melhoria da qualidade do serviço de distribuição de energia, nem sempre
isso ocorre. Neste contexto, o presente trabalho apresenta, inicialmente, os
conceitos de fiscalização do setor elétrico brasileiro com foco na área de
distribuição de energia elétrica e a metodologia de cálculo utilizada para
aplicação de penalidades com atenção especial nas fiscalizações dos
indicadores de continuidade individuais e coletivos. Em seguida, com
objetivo de propor um aperfeiçoamento da regulação vigente, é
considerada uma forma adicional de penalização, onde se leva em
consideração a quantidade de sanções aplicadas nas fiscalizações de
indicadores de continuidade nos últimos quatro anos, no momento de
definição dos novos limites dos indicadores de continuidade. Dessa forma,
distribuidoras com um maior número de sanções terão seus limites de
indicadores de continuidade reduzidos, ou seja, serão mais penalizadas.
Para verificação da proposta realizada, foram analisadas concessões de
distribuidoras de diferentes portes (pequena, média e grande). Após a
aplicação da proposta foi verificado que a Distribuidora "A" obteve uma
redução de 5%, a Distribuidora "B" de 20% e a distribuidora "C" de 10% nos
limites dos indicadores dos conjuntos de unidades consumidoras. / The National Electric Energy Agency (ANEEL), created in 1996, is
responsible for regulating and supervising the Brazilian electricity sector.
Brazil has 114 electricity distributors, 63 concessionaires and 38 license
holders, as well as 13 rural electrification cooperatives, which operate under
precarious authorization and are in the process of regularization to become
concessionaires or permit holders. To meet the different characteristics of
the Brazilian states, ANEEL decentralized the activities of inspection of the
distribution to state agencies. In case of non-compliance with the current
regulation, the regulatory body initiates the instruction of punitive process
and may apply a punishment to the regulated agent. Although the
inspections seek through punishments the improvement of the quality of the
service of distribution of energy, this does not always occur. In this context,
the present work presents, initially, the concepts of supervision of the
Brazilian electric sector with focus on the area of electric power distribution
and the calculation methodology used to apply penalties with special
attention in the supervision of individual and collective indicators of
continuity. Then, in order to propose an improvement of the current
regulation, it is considered an additional form of penalty, which takes into
account the amount of sanctions applied in the inspections of indicators of
continuity in the last four years, when defining the new limits of the
indicators of continuity. In this way, distributors with a greater number of
sanctions will have their limits of continuity indicators reduced, that is, they
will be more penalized. In order to verify the proposal, concessions of
distributors of different sizes (small, medium and large) were analyzed.
After application of the proposal, it was verified that the Distributor "A"
obtained a reduction of 5%, the Distributor "B" of 20% and the distributor
"C" of 10% within the limits of the indicators of the consumer units.
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