Undersökningens målsättning var att utveckla en sås baserad på torkat baobabfruktkött. Baobab är ett träd som främst växer i Afrika och både fruktköttet, kärnorna, bladen och barken kan användas som livsmedel eller örtmedicin. Frukten har ett högt näringsinnehåll av både makronutrienter och mikronutrienter. Torkat fruktkött utvunnit från baobabfrukten användes för att skapa en stabil emulsion som smaksattes för att passa som sås till en vegansk havre/algburgare. För att undersöka vilka smaksättningar som konsumenterna gillar utfördes ett gillandetest i en matbutik. Dessutom användes en semi-tränad panel för att utföra ett beskrivande test med havre/algburgare och baobabsås. Havre/algburgarens smakprofil hade utvecklats från tidigare projekt av Aventure AB. Det beskrivande testet undersökte hur baobabsåsens smak, pH-värde och viskositet påverkar havre/algburgarens smakprofil. Undersökningarna visar att konsumenterna föredrar en sås baserad på en emulsion med lägre viskositet och att de inte gillade en neutral baobabsås. Konsumentundersökningen visade även att när baobabsåsen sväljs resulterar det i en sämre munkänslan som kan bero på de olösliga partiklarna i baobabfruktköttet. De olika smaksättningarna av emulsionerna påverkade havre/algburgarens sensoriska profil olika, den sudanska smaksättningen maskerade smaken och doften av alg medan den neutrala emulsionen ökar intensiteten av brända doften och den brända smaken i havre/algburgaren. / The study will provide a sauce based on dehydrated baobabpulp. Baobab is a tree mostly grown in Africa of which the pulp, kernels, leaves and bark can be used for food applications or as herbal medication. The fruit has a high nutritional value of both macronutrients and micronutrients. During the study, dried pulp extracted from the baobab fruit was used as an emulsifier and flavoring of a sauce adapted for a vegan oats/kelpburger. In order to investigate which flavor the consumers prefer and to determine the taste of the end product, an acceptance test is carried out in a grocery store. A semi-trained panel was used to perform a descriptive test with oats/kelpburger and baobab emulsion. The sensory profile of the oat/kelpburger were developed from a previous project av Aventure AB. The descriptive test examined how the baobabsauce taste, pH and viscosity of affect the sensory profile of oats/kelpburger. The studies show that consumers prefer a sauce based on an emulsion with a lower viscosity and do not like a neutral baobabsauce. Upon swallowing, the level of liking of texture decreases and this may be due to insoluble particles in the baobabpulp. The different flavorings of the emulsions affected the oat/kelpburger's sensory profile differently, the Sudanese emulsion masked the taste and aroma of kelp while the neutral emulsion increased the intensity of the burnt taste and aroma of the oat/kelpburger.

The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.

The master’s thesis is the proposal of the business plan for the company targeted on the business with floorball equipment. The firm will be established as a limited liability company, which will be situated in Pardubice. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.

Для успешной деятельности компании в современных условиях организациям необходимо обладать знаниями во всех сферах хозяйственной деятельности. В каждой компании существует свой набор проблем, требующих решения. Совокупность этих проблем в теории управления называется "проблемное поле". При проведении анализа можно выявить множество проблем, среди которых найдутся «корневые». Такие проблемы являются источником возникновения других и усиливают их. Предметом исследования в данной выпускной квалификационной работе является проблемное поле организации. В работе применялись следующие методы исследования: анализ научной и учебной литературы, анализ финансового состояния организации, матрица БКГ, SWOT-анализ, анализ конкурентов, анализ потребителей, метод мозгового штурма, диаграмма Исикавы, экспертная оценка эффективности (актуальности) предложений проекта. / In order for the company to operate successfully in modern conditions, organizations need to have knowledge in all areas of business. Each company has its own set of problems that need to be addressed. The totality of these problems in control theory is called the "problem field." During the analysis, you can identify many problems, among which there are "root." Such problems are the source of others and exacerbate them. The subject of research in this graduation qualification work is the organization's problem field. The following research methods were used in the work: analysis of scientific and educational literature, analysis of the financial state of the organization, the BKG matrix, SWOT analysis, competitor analysis, consumer analysis, brainstorming method, Ishikawa diagram, expert assessment of the effectiveness (relevance) of project proposals.

The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.

The aim of the dissertation is to prepare a business plan for the company called Vodoplast, situated in Zábřeh, which wants to open its retail store of plumbing materials and sanitary equipment at any time. The dissertation should become an important source of information leading to successful realization.

The master´s thesis deals with the business plan for starting a new small business special burs with casting. The aim of the thesis is to design the business plan on the basis of analysis, plan and risk assessment as decision support tool for future realization.