Behovet av att se över kopplingarna mellan livsmedelsförsörjningen, hållbarhet och suveränitet - vid tillhandahållandet av livsmedel - har ökat i och med en instabil och osäker omvärld. En ökad lokal och småskalig livsmedelsproduktion skulle på ett nationellt plan kunna göra livsmedelssystemet mer robust och resilient vid eventuella störningar. Denna studie avser att ge en bred bild av konsumenters attityd, engagemang, kunskap och beteende kring beredskapsfrågan, livsmedelssäkerhet samt konsumtion av lokalproducerade varor. Studien avser också undersöka Sveriges nationella ambitionsnivå för att främja utvecklingen av en hållbar, långsiktigt och konkurrenskraftig livsmedelskedja och på vilket sätt samhället bidrar eller kan bidra till att underlätta och stimulera den typen av näringsverksamhet. Resultatet visar att det råder en stark positiv attityd, medelhög kunskapsnivå, medelhögt engagemang samt starkt positivt beteende bland respondenterna. Resultatet visar även att inställningen till lokalproducerade livsmedel är positiv och att den framför allt kan härledas till känslan av samhörighet och värnandet om den lokala levande landsbygden. Gällande beredskapsfrågan så råder det bland respondenterna en tydlig koppling till småskalig och lokalproducerad livsmedelsproduktion såväl som till självförsörjning. Det föreligger dock stora hinder med småskaliga verksamheter i form av pris och tillgänglighet, både i form av utbud, öppettider och kommunikation. Det är idag mest resursstarka konsumentgrupper som köper lokalproducerat och det finns en risk för en ökande segregation i detta. Staten skulle kunna driva på för att få på plats en definition av lokalproducerade livsmedel samt arbeta med mjuka styrmedel såsom exempelvis miljömärkningar. De skulle också kunna höja taket för direkta upphandlingar inom ramen för EU-direktivet om offentlig upphandling så att kommunerna kan köpa in en större andel lokalproducerade livsmedel i sin offentliga upphandling. / The requirement to review the links between food security, sustainability, and sovereignty - in the provision of food - has increased in an uncertain and unstable environment. Increased local and small-scale food production could, on a national level, make the food system more robust and resilient in the event of disturbances and crises. This study intends to give a broad picture of consumers' attitude, commitment, knowledge and behavior regarding preparedness, food safety and consumption of locally produced food. The study also intends to examine Sweden's national ambition to promote the development of a sustainable, long-term, and competitive food chain and in what way society contributes or can contribute to facilitating and stimulating that type of business. The result shows that there is a strong positive attitude, medium level of knowledge, medium commitment and strong positive behavior among the respondents. The results also show that the attitude towards locally produced food among consumers is positive and can be mainly attributed to the feeling of belonging and the protection of the local living countryside. Regarding the issue of preparedness, there is a clear connection to small-scale and locally produced food production as well as self-sufficiency among the respondents. However, there are major obstacles regarding the price and availability, both in terms of range, opening hours and communication. It is today the most resourceful consumer groups in the society that are able to buy locally produced products and there is a risk of increasing segregation in this. The state could also push to get a definition of locally produced food in place and work with soft control instruments such as, for example, an environmental label. They could also raise the amount for direct procurement within the framework of the EU-directive on public procurement so that the municipalities can buy a greater proportion of locally produced food in their public procurement.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-09T14:52:02Z No. of bitstreams: 1 ONNARA GOMES - DISSERTAÇÃO MPCC TURMA 2 - VERSÃO FINAL 2018.01.pdf: 1479016 bytes, checksum: f454354e6f3437f239b8bbffaff5b9d1 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-09T14:52:23Z (GMT) No. of bitstreams: 1 ONNARA GOMES - DISSERTAÇÃO MPCC TURMA 2 - VERSÃO FINAL 2018.01.pdf: 1479016 bytes, checksum: f454354e6f3437f239b8bbffaff5b9d1 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-09T14:52:41Z (GMT) No. of bitstreams: 1 ONNARA GOMES - DISSERTAÇÃO MPCC TURMA 2 - VERSÃO FINAL 2018.01.pdf: 1479016 bytes, checksum: f454354e6f3437f239b8bbffaff5b9d1 (MD5) / Made available in DSpace on 2018-10-09T14:52:52Z (GMT). No. of bitstreams: 1 ONNARA GOMES - DISSERTAÇÃO MPCC TURMA 2 - VERSÃO FINAL 2018.01.pdf: 1479016 bytes, checksum: f454354e6f3437f239b8bbffaff5b9d1 (MD5) Previous issue date: 2018-03-22 / Attitude is a construct composed of cognitive, affective and conative elements, where individuals develop an evaluative answer, favorable or not, in relation to a product. The objective of this research was to evaluate the differences in the attitudes of Generation Z consumers, in relation to Baby boomers, regarding jeanswear. This was a descriptive, cross-sectional and with quantitative approach research, developed on the internet, with a non-probabilistic sample and application of convenience sampling. An on-line questionnaire was used as an instrument to collect the data. The valid sample size of the survey was 373 respondents, 230 of Generation Z and 143 of the Baby boomers. Based on the results, it was verified that the higher number of participants of the research was of Generation Z, with predominance of feminine gender in both generations; 40% of Generation Z and only 19.6% of Baby boomers already participated in fashion research and 95.7% of Generation Z and 96.5% of Baby boomers never participated in research on jeanswear; both generations consume denim pieces eventually; Generation Z owns more denim pieces; in the Baby Boomers, the Cognitive Elements manifest themselves more expressively than in Generation Z, and in these the Affective Elements manifest themselves more strongly than in the Baby Boomers, and the Conative Element expresses itself less expressively than the other elements for both generations; there was a significant and positive influence of the Affective and Conative Elements with the Attitudes construct in relation to fashion consumption, but there was not a significant and positive influence of the Cognitive Elements with Attitudes in relation to fashion consumption. The results point to the justified and even expected incompatibility of opinions, convictions, context and reality between the generations analyzed here for jeanswear. It is believed that conducting this research will contribute to the expansion of knowledge in the fashion field, specifically on the jeanswear segment, as well as to provide a guide to future academic researches and strategic decisions in companies. One limitation of the study was the restricted number of participants, since two generations were analyzed. It is recommended to deepen the research by concentrating the studies by Brazilian region, among other countries and with other generations, such as X and Y. / Atitude é um constructo composto pelos elementos cognitivos, afetivos e conativos, onde os indivíduos desenvolvem uma resposta avaliativa, favorável ou não, em relação a um produto. O objetivo desta pesquisa foi avaliar as diferenças das atitudes dos consumidores da Geração Z, em relação aos Baby boomers, no que se refere ao jeanswear. Tratou-se de uma pesquisa survey, descritiva, com delineamento transversal, abordagem quantitativa, desenvolvida na internet, com amostra não probabilística e por conveniência. Para a coleta dos dados utilizou-se como instrumento um questionário online. A amostra válida da pesquisa foi de 373 respondentes, sendo 230 da Geração Z e 143 da geração Baby boomers. A partir dos resultados, verificou-se que o maior número de participantes da pesquisa foi da Geração Z, com predominância do gênero feminino em ambas as gerações; 40% da Geração Z e apenas 19,6% dos Baby boomers já participaram em pesquisa de moda e 95,7% da Geração Z e 96,5% dos Baby boomers nunca participaram de pesquisa sobre jeanswear; ambas as gerações consomem peças jeans eventualmente; a Geração Z é detentora de maior número de peças jeans; nos Baby boomers, os Elementos Cognitivos se manifestam com maior expressividade do que para a Geração Z e nestes os Elementos Afetivos se manifestam com maior intensidade do que para os Baby boomers e o Elemento Conativo se manifesta de maneira menos expressiva do que os outros elementos para ambas as gerações; houve uma influência significativa e positiva dos Elementos Afetivos e dos Conativos com o constructo Atitudes em relação ao consumo de moda, mas não houve uma influência significativa e positiva dos Elementos Cognitivos com as Atitudes em relação ao consumo de moda. Os resultados apontam para a justificada e até esperada incompatibilidade de opiniões, convicções, contexto e realidade entre as gerações aqui analisadas quanto ao jeanswear. Acredita-se que a realização desta pesquisa possa contribuir da melhor forma para a ampliação do conhecimento na área de moda, especificamente sobre o segmento de jeanswear, bem como constituir um referencial e direcionamento para nortear futuras pesquisas acadêmicas e decisões estratégicas nas empresas. Uma limitação do estudo foi o número restrito de participantes, pois foram analisadas duas gerações. Recomenda-se o aprofundamento da pesquisa concentrando os estudos por região brasileira, entre outros países e com outras gerações, como a X e a Y.

Diss. (sammanfattning) Uppsala : Univ., 2004. / Härtill 4 uppsatser.