Made available in DSpace on 2016-04-25T20:20:37Z (GMT). No. of bitstreams: 1 Fabio Mariano Borges.pdf: 1041785 bytes, checksum: f2bbd41fcb283e0208ed427e07b747ca (MD5) Previous issue date: 2012-05-10 / Modern society has brought a new actor that had not existed: the consumer. Unlike the buyer, the consumer was founded under the principles of bourgeois private property, freedom and equality. The birth of the consumer is recent and its genesis is marked by struggles and demonstrations for various times in history have been blurred with the struggles for rights associated with citizenship. Throughout consumer education, citizenship principles were incorporated into the composition, resulting in consumer rights. More than a new character of modern society, the consumer is also a legal category, with voting power, political role, economic importance and impact on society changes and reconfigurations. And the consumer citizen in fact exist? In this scenario, this paper attempts to investigate how the meeting between the consumer and citizenship in consumer relations, specifically in times of Brazilian consumer complaints. From this then, several other issues are raised: who speaks for the Brazilian consumers? What are the meanings of the existence of a public agency that maintains the consumer instead of demonstrations and collective movements of consumers? You can find echoes in the voices of citizens complaining consumers? To answer these questions, the object of study was limited in complaints filed in person at Procon. The methodology we use systematic observation, following the service of Procon consumer claimants, in-depth interviews with consumers searching for Procon personally care as well as accounts of customers not served by Procon, about how to articulate their rights as citizens in crisis situations in consumption. It was necessary to draw a genealogy of the global consumer and Brazil, forming the basis for understanding the consumer / A sociedade moderna trouxe um novo ator: o consumidor. Ao contrário do comprador, o consumidor foi formado sob os princípios burguesas da propriedade privada, liberdade e igualdade. O nascimento do consumidor é recente e sua gênese é marcada por lutas e manifestações que, em épocas diferentes épocas da história, se confundiram com as lutas por direitos ligados à cidadania. Ao longo da formação do consumidor, os princípios de cidadania foram incorporados na sua composição, resultando nos direitos do consumidor. Mais do que um novo personagem da sociedade moderna, o consumidor também é uma categoria jurídica, com poder de voto, papel político, importância económica e de impacto sobre as mudanças e reconfigurações da sociedade. E o cidadão consumidor de fato existe? Neste cenário, este artigo tenta investigar como o encontro entre o consumidor e a cidadania se dá nas relações de consumo, especificamente em quanto às reclamações dos consumidores brasileiros. Várias outras questões são levantadas: quem fala pelos consumidores brasileiros? Quais são os significados da existência de um órgão público que protege o consumido? É possível encontrar ecos da cidadanias nas reclamações dos consumidores? Para responder a essas perguntas, o objeto de estudo foi delimitado nas queixas apresentadas pessoalmente pelos consumidores no Procon. A metodologia que usamos foi a observação sistemática, acompanhando o registro das reclamações feitas pessoalmente no Procon e entrevistas em profundidade com os consumidores quer procuraram o Procon. Foi necessário chamar uma genealogia do consumidor global e no Brasil, formando a base para a compreensão do consumidor brasileiro

Made available in DSpace on 2016-04-26T14:53:32Z (GMT). No. of bitstreams: 1 Fabio Mariano Borges.pdf: 1041785 bytes, checksum: f2bbd41fcb283e0208ed427e07b747ca (MD5) Previous issue date: 2012-05-10 / Modern society has brought a new actor that had not existed: the consumer. Unlike the buyer, the consumer was founded under the principles of bourgeois private property, freedom and equality. The birth of the consumer is recent and its genesis is marked by struggles and demonstrations for various times in history have been blurred with the struggles for rights associated with citizenship. Throughout consumer education, citizenship principles were incorporated into the composition, resulting in consumer rights. More than a new character of modern society, the consumer is also a legal category, with voting power, political role, economic importance and impact on society changes and reconfigurations. And the consumer citizen in fact exist? In this scenario, this paper attempts to investigate how the meeting between the consumer and citizenship in consumer relations, specifically in times of Brazilian consumer complaints. From this then, several other issues are raised: who speaks for the Brazilian consumers? What are the meanings of the existence of a public agency that maintains the consumer instead of demonstrations and collective movements of consumers? You can find echoes in the voices of citizens complaining consumers? To answer these questions, the object of study was limited in complaints filed in person at Procon. The methodology we use systematic observation, following the service of Procon consumer claimants, in-depth interviews with consumers searching for Procon personally care as well as accounts of customers not served by Procon, about how to articulate their rights as citizens in crisis situations in consumption. It was necessary to draw a genealogy of the global consumer and Brazil, forming the basis for understanding the consumer / A sociedade moderna trouxe um novo ator: o consumidor. Ao contrário do comprador, o consumidor foi formado sob os princípios burguesas da propriedade privada, liberdade e igualdade. O nascimento do consumidor é recente e sua gênese é marcada por lutas e manifestações que, em épocas diferentes épocas da história, se confundiram com as lutas por direitos ligados à cidadania. Ao longo da formação do consumidor, os princípios de cidadania foram incorporados na sua composição, resultando nos direitos do consumidor. Mais do que um novo personagem da sociedade moderna, o consumidor também é uma categoria jurídica, com poder de voto, papel político, importância económica e de impacto sobre as mudanças e reconfigurações da sociedade. E o cidadão consumidor de fato existe? Neste cenário, este artigo tenta investigar como o encontro entre o consumidor e a cidadania se dá nas relações de consumo, especificamente em quanto às reclamações dos consumidores brasileiros. Várias outras questões são levantadas: quem fala pelos consumidores brasileiros? Quais são os significados da existência de um órgão público que protege o consumido? É possível encontrar ecos da cidadanias nas reclamações dos consumidores? Para responder a essas perguntas, o objeto de estudo foi delimitado nas queixas apresentadas pessoalmente pelos consumidores no Procon. A metodologia que usamos foi a observação sistemática, acompanhando o registro das reclamações feitas pessoalmente no Procon e entrevistas em profundidade com os consumidores quer procuraram o Procon. Foi necessário chamar uma genealogia do consumidor global e no Brasil, formando a base para a compreensão do consumidor brasileiro

“Local,” “organic,” “natural,” and “Fairtrade” are just several of the many claims adorning the food products that line grocery store shelves. These promises of environmental sustainability and social responsibility are pillars of the “good food revolution” sweeping the nation as consumers demand alternatives to the products of the industrial food system. Green consumerism, the premise that consumer demand for environmentally sustainable goods will bring about ecologically beneficial outcomes, is at the heart of the sustainable food movement. This thesis takes a critical look at the operation of green consumerism in the food system. It explores the ideology and shortcomings of neoliberal consumer-citizenship that informs the “vote with your fork” rhetoric promoted throughout alternative food markets. Examining the plant-based foods movement as a case study, it attempts to shed light on aspects of food production that are obscured by the promises of “conscious consumption,” such as environmental impacts, accessibility, and reinforcement of the dominant dietary and patriarchal paradigm. Ultimately, the emphasis on consumerism as a means to remedy the failures of the industrial food system instead perpetuates social inequalities and environmental exploitation while relieving powerful institutions and the public of the responsibility to enact significant change. This thesis concludes with recommendations for a multi-sectored approach to the good food revolution that incorporates government, corporate, and grassroots action to bring about a truly sustainable food system.