Thesis (M.B.A.)--University of Hong Kong, 1985.

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 175-188). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 175-188). Also available on the Internet.

This research investigates consumers' preferences and attitudes towards the packaging of FMCG (Fast Moving Consumer Goods) products and the influence that this packaging has on their buying habits and purchasing decisions. Respondents' likes, dislikes as well as key purchase drivers were examined. Focus groups were held to gauge the respondent's attitudes and perceptions towards packaging as well as their expectations of what it should be like. The researcher employed a descriptive research design method using qualitative methods to analyse the data collected. A total of twenty five focus groups were held, with twelve women in each group (ie 300 respondents). Respondents consisted of females residing in the Bedfordview, Sandton, Yeoville and Melville areas in Gauteng. One-hour focus groups were held during July, August and September 2003. / Thesis (MBA)-University of Natal, Durban, 2003.

Thesis (MBusiness-Research)--University of South Australia, 2003.

Thesis (MBusiness-Research)--University of South Australia, 2003.

The Dirichlet Model has been fitted to purchase behaviour in many product categories. The model uses the Dirichlet multinomial distributions to account for heterogeneity between customers in brand choice. The research reported here applies the concept of heterogeneity, developed in the Dirichlet Model, to other areas in marketing. It works through a range of classic market research techniques showing the changes and improvements that result from the consideration of heterogeneity in brand choice. The analysis has implications for (1) sample size calculations (2) the estimation of variance and reliability for nominal variables, (3) the evaluation of logistic and multinomial logit models, (4) the method and design of research which uses discrete choice models, (5) the evaluation of the similarities and differences between product categories and (6) the analysis and measurement of purchase feedback effects. The work also examines methods for identifying if a set of data conforms to the Dirichlet distribution. The work develops a concept of heterogeneity for a nominal variable, which was always known but the implications not fully understood. Discrete choice is a random Bernoulli trial based on a probability. The thesis embodied in the work presented here is that: across the population there is not a single probability, but a probability variable. The probability distribution of this variable is known as the mixing distribution. Analysis should focus on the attributes of this probability variable, and in particular its heterogeneity, rather than on the specific discrete brand choice. If all choice is based on the one, single underlying probability then there is no heterogeneity in the probabilities; there is no mixing distribution. If there is no heterogeneity in the probabilities then an analysis of the discrete choice is an analysis of random data evolving from repeated Bernoulli trials. The Dirichlet and Dirichlet multinomial distributions provide a strong framework for the analysis of the probability variable. / thesis (PhDBusinessandManagement)--University of South Australia, 2000.

Thesis (Ph. D.)--University of Adelaide, School of Agriculture and Wine, Discipline of Wine and Horticulture, 2003. / Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1. Includes bibliographical references (p. 316-343).

Thesis (M.B.A.) - Carleton University, 2002. / Includes bibliographical references (p. 251-259). Also available in electronic format on the Internet.

Thesis (PhD--Chemistry)--University of Auckland, 2007. / "A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, The University of Auckland, 2007". Includes bibliographical references (leaves 242-262)