Heat pumps are a key technology for decarbonising residential buildings, yet their current market share in Canada remains very low at approximately 5%. To promote heat pump adoption, governments in Canada have introduced supportive policies such as purchase subsidies, and it is often assumed that increasing consumer awareness of such policies increases heat pump adoption. Using a survey of Canadian homeowners who do not own heat pumps (n=3,138), this study assesses: (1) levels of willingness to adopt air source and ground source heat pumps across Canada; (2) the effect of information provision on willingness to adopt heat pumps, (3) levels of heat pump policy awareness across Canada; (4) whether perceived technical characteristics of heat pumps can be categorized as functional or symbolic, and as private or societal, and (5) the role of policy awareness and other drivers in explaining willingness to adopt heat pumps. The study finds that a third of Canadian homeowners are willing to adopt heat pumps. These homeowners are found predominantly within the Atlantic region and show higher levels of adoption willingness for air source rather than ground source heat pumps. Awareness of existing heat pump supportive policy is low, with only 5% of respondents able to name any policies from memory. Awareness tends to be higher in British Columbia, and for heat pump subsidies and carbon taxes. Policy awareness without cues is a predictor of willingness to adopt air source heat pumps only. When provided with a list of policies to aid reporting, policy awareness is not associated with heat pump adoption. Other significant predictors include perceptions of heat pumps’ functionality and their environmental benefits, having a technology-oriented lifestyle, being a younger homeowner, and the financial and inconvenience costs during installation. Based on findings, insights into targeted policy designs to accelerate residential building decarbonisation are provided. / Graduate

Medieteknik är en avdelning på Malmö högskola som dagligen handskas med att vara en innovativ och utvecklande del i en större organisation. Något som skapar möjligheter, men även begränsningar. Högskolans krav, resulterar tillsammans med omvärldens föränderlighet i att avdelningen måste växla mellan struktur, planering, genomförande – och – utveckling, innovation av innehåll, utbud, pedagogik.Syftet med rapporten är att undersöka hur en innovativ och kreativ utvecklingsmiljö skapas och bevaras i en organisation/myndighet. Genom en enkätundersökning skapas det empiriska material som, tillsammans med studiet av högskolans villkor, samt förankring i den teoretiska referensramen besvarar den aktuella frågeställningen: Vilka förutsättningar kan påverka en avdelning att arbeta och agera innovativt inom ramen för den större organisationens styrning och krav?Slutsatsen är att Malmö högskola ställs inför en rad motstridiga krav som kräver jämvikt inom organisationen, för att arbetet på avdelningsnivå ska fungera. Detta då den stora organisationen skapar förutsättningar för medieteknik, som i dagsläget inte når hela vägen fram, och det existerar ett glapp som verkar hämmande inom en rad olika områden. Det krävs bland annat bättresamhörighet mellan medieteknik och den övergripande organisationen. Högskolan uppmuntras även att skapa tydligare riktlinjer för dess anställda, samt ge bättre stöd för växelverkan mellan deidentifierade kraven på struktur och innovation. Utveckling av forskningsverksamheten, samt avdelningens inblandning i denna rekommenderas, likaså strategisk diskussion. / Medieteknik is a department at Malmo University that on a daily basis struggles with being an innovative and developing part of a bigger organization. This creates possibilities, as well as limitations. The universities demands, together with the ever-changing world, forces the department to vary between structure, planning, implementation – and – development, innovation of content, range and pedagogy.The purpose of this essay is to examine how to create an innovative and creative environmental development within an organization/public authority. The use of a questionnaire creates the essays empirical material, which, together with the study of the universities conditions, as well as with the support of the theoretical reference, answers the question at issue: Which conditions can affect a department to work and act in an innovative way, within the boundaries of the bigger organizationsrule and demands?The conclusion is that Malmo University is constantly faced with a number of contradictory demands that require balance within the organisation, so that work on department level is to function efficiently. This because the bigger organization creates conditions for medieteknik, which currently do not function in an effective way, and hence create a weak link within different fields.Amongst other things there should exist better participation between the department and Malmo University, as well as more specific guidelines for the employees. Better support for the interactionbetween the identified demands of structure and innovation should be given. The development of research would benefit of the departments involvement, and is a recommendation, alongside with strategic discussion.