Thesis (M.B.A.)--University of Hong Kong, 1985.

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Thesis (M.Sc.)--City University of Hong Kong, 2005. / Title from title screen (viewed on Jan. 10, 2006) "A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Science in Engineering Management." Includes bibliographical references.

The purpose of the study was to determine whether or not high school students can detect the presence of motivational techniques used in cosmetic advertising. The study administered a test to eighteen senior high school students from an advanced speech class and to eighteen senior high school. students from an advanced English class. The speech class constituted the experimental group and the English class constituted the control group.The experimental group were given special. training In the six motivational techniques: emotional appeals, logical appeals, social approval appeals, social disapproval appeals, language appeals, and color appeals. The course procedure consisted of lectures, textbook readings, and exercises done by the students. Students applied their knowledge of motivational techniques to the writing of persuasive speech composition and delivery of the persuasive speeches.After the training course for the experimental group, test results showed a significant difference between the pretest and post test at the .01 level of confidence. On the other hand, the control group who had received no training showed no significant difference on test scores from pretest to post test.The investigation concerning high school students’ detection of motivational techniques indicated the following: First, there the complete experimental test showing was a positive correlation of scores between pretest and the complete post test for the group. Second, special training for the group resulted in scores from pretest to post a difference which was significant at the .01 level of confidence. Third, using the parametric t test shows no significant difference from the pretest to post test scores of the control group. Fourth, at times, the motive appeals appear to be somewhat ambiguous. Fifth, cosmetic products are emotionally oriented and, hence, many cosmetic advertisements will have emotional appeal. Sixth, social approval and social disapproval appeals are not always mutually exclusive. Seventh, it is feasible to train students to detect the presence of motivational techniques, and it is obvious that students who are untrained seem less able to detect the techniques.

Thesis (MScIng)--University of Stellenbosch, 2005. / Bibliography. Also available via the Internet.

<p>Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?”</p><p>In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. </p><p>Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types.</p><p>Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy.</p><p>To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”</p>

Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?” In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types. Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy. To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”

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The important focus of this research is to describe nd explain male consumer behaviour in the purchase of beauty and skin care products. In the Thai context there appears to be a change in behaviour as an increasing number of males, predominately in their working years (21-50 years), are purchasing these products. Until recently the general view was that males pruchased products that were more functional wheras females were more likely to buy symbolic and self-expressive products. The chief purpose of this research is to examine in some depth the phenomena of male consumer bevaviour in buying skin care products in Thailand as it suggests that a significant change may be taking place. / Thesis (DBusinessAdministration)--University of South Australia, 2008.

Thesis (Ph. D.)--University of Alabama at Birmingham, 2007. / Additional advisors: Yogesh K. Vohra, Renato P. Camata, Herbert C. Cheung, Craig A. Elmets. Description based on contents viewed June 23, 2009; title from PDF t.p. Includes bibliographical references.