Global ETD Search

1	Brand Communities and Well-being: Learning to Age in a Red Hat Moscato, Emily Marie 04 June 2014 (has links) The older female segment plays a critical role in society's fabric, as women past retirement volunteer a significant amount in their communities and provide essential caregiving to family members and friends. Moreover, older females outnumber older males and with the baby boomer population aging over 65, this segment is becoming more influential. Yet there is surprisingly little marketing research that focuses on this older female segment, their lived experiences, and their well-being. Working within the tradition of consumer culture theory, this project is an ethnographic exploration of the Red Hat Society (RHS), a brand community which focuses on celebrating older women. This research adds to the theoretical understanding of older female consumers by exploring how older women negotiate the meaning of aging, gender, and identity. Extending on brand community literature, I suggest how the RHS manages to create a supportive, 'safe space' in which members are able to engage play and learning. Play performances, enacted in through costuming and other rituals within the brand community, are extended beyond the bounds of this 'safe space' to influence the identities and well-being of these women. / Ph. D. older consumers play costuming social support
2	Costuming as Inquiry: An Exploration of Women in Gender-Bending Cosplay Through Practice & Material Culture Turk, Rebecca Baygents 09 July 2019 (has links) No description available. Art Education costume costuming cosplay gender-bending costume design practice as research material culture art and design education performativity play adaptation narrative collage arts based research
3	Inking Over the Glass Ceiling: The Marginalization of Female Creators and Consumers in Comics Campbell, Maria E. 26 August 2015 (has links) No description available. Art History
4	Internalizing Borderlands: the Performance of Borderlands Identity De Roover, Megan 02 January 2013 (has links) In order to establish a working understanding of borders, the critical conversation must be conscious of how the border is being used politically, theoretically, and socially. This thesis focuses on the border as forcibly ensuring the performance of identity as individuals, within the context of borderlands, become embodiments of the border, and their performance of identity is created by the influence of external borders that become internalized. The internalized border can be read both as infection, a problematic divide needing to be removed, as well as an opportunity for bridging, crossing that divide. I bring together Charles Bowden (Blue Desert), Monique Mojica (Princess Pocahontas and the Blue Spots), Leslie Marmon Silko (Ceremony, Almanac of the Dead), and Guillermo Verdecchia (Fronteras Americanas) in order to develop a comprehensive analysis of the border and border identity development. In these texts, individuals are forced to negotiate their sense of self according to pre-existing cultural and social expectations on either side of the border, performing identity according to how they want to be socially perceived. The result can often be read as a fragmentation of identity, a discrepancy between how the individual feels and how they are read. I examine how identity performance occurs within the context of the border, brought on by violence and exemplified through the division between the spirit world and the material world, the manipulation of costuming and uniforms, and the body. / Social Sciences and Humanities Research Council of Canada (Joseph-Armand Bombardier Canada Graduate Scholarship Master’s Award). Borders Borderlands Indigeneity Chicano/a Identity Performance Transcultural Cultural Studies Violence Tricksters Witches Shaman Storytellers Costuming Uniforms Border Patrol Mexico/U.S. Trauma The Body Ideology Gloria Anzaldua Monique Mojica Guillermo Verdecchia Leslie Marmon Silko Charles Bowden Internalizing the Border

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