Spelling suggestions: "subject:"coupons""
1 |
Street Marketing: How Proximity and Context drive Coupon RedemptionSpiekermann, Sarah, Rothensee, Matthias, Klafft, Michael January 2011 (has links) (PDF)
Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet,
while coupon distribution is on the rise, redemption rates remain below 1%. This article
shows how recognizing context variables, such as proximity, weather, part of town and
financial incentives interplay to determine a coupon campaigns' success.
Design/methodology/approach - The paper reports an empirical study conducted in cooperation
with a restaurant chain: 9.880 Subway coupons were distributed under different
experimental context conditions. Redemption behavior was analyzed with the help of logistic
regressions.
Findings - We found that even though proximity drives coupon redemption, city center
campaigns seem to be much more sensitive to distance than suburban areas. The further away
the distribution place from the restaurant the less does the amount of monetary incentive
determine the motivation to redeem.
Practical implications - When designing a coupon campaign for a company, coupon
distribution should not follow a 'one-is-good-for-all-strategy' even for one marketer within
one product category. Instead each coupon strategy should carefully consider contextual
influence.
Originality - This article is the first to our knowledge that systematically investigates the
impact of context variables on coupon redemption. We focus on context variables that
electronic marketing channels will be able to easily incorporate into personalized mobile
marketing campaigns.
|
2 |
The Research on e-coupon usageLo, Hung-Wei 05 June 2002 (has links)
The purpose of this thesis is which use the Consumer Strategic Procedure of EKB model to study the behavior of using e-coupon and the factor that influence it, to enable the firm to be aware of the need form consumer, and improve the application of e-coupon. Thus the main purpose of this study is to discuss and analyze the effect of ¡§demographic variables¡¨ and ¡§lifestyle¡¨ on ¡¨motivation¡¨, ¡§information search behavior¡¨, ¡§choice evaluation criteria¡¨, and ¡§usage and result¡¨ respectively ¡V the characters and differences.
Cooperating with the professional web which gathers e-coupon, this research targeted toward people who have used e-coupons by the internet questionnaire. A total of 507 valid questionnaires have been collected. It used statistical analysis methods such as Factor analysis, Cluster analysis, ANOVA and Chi-square method, to analyze the original data. The finding of this research is following:
|
3 |
Die Null-Kupon-Anleihe als Finanzierungs- und Anlageform unter besonderer Berücksichtigung steuerlicher Aspekte /Werning, Bernhard. January 1992 (has links)
Diss.--Münster--Univ., 1991. / Bibliogr. p. 380-428. Index.
|
4 |
Essays on affine term structure models /Vichiansin, Bovorn. January 2006 (has links)
Thesis (Ph. D.)--University of Washington, 2006. / Vita. Includes bibliographical references (leaves 50-52).
|
5 |
College Students' E-Coupon Search Behavior: A Theory of Planned Behavior PerspectiveLu, Yifu 24 September 2014 (has links)
No description available.
|
6 |
The term structure of interest rates: a comparative analysis of zero-coupon bond forward rates and Eurodollar futures ratesBenton, Steven Bryant 11 June 2009 (has links)
Forward rates and futures rates are conceptually identical in theory. In previous studies, the term structure has been used to demonstrate that there are synchronous changes among different maturities of coupon and zero-coupon bonds. Evidence has also been found that the magnitude of these synchronous changes is inversely related to the time to maturity. This study uses the Anderson-Leies synthetic zero-coupon yield curve from Caroline Leies' study of the Term Structure a/Zero-Coupon and Coupon Bonds. The term structure of the synthetic zero-coupon bonds is used to extract the "clean" implied forward rates embedded in its yield curve to be compared to the explicit futures rates of the Eurodollar. The evidence in this study suggests that the implied forward rates of the adjusted Anderson-Leies synthetic zero-coupon yield curve are not identical to the Eurodollar Futures rates. The adjusted forward rates were found, on average, to be less than the corresponding futures rates, suggesting that a risk premium is embodied in the Eurodollar futures rates. However, the adjusted forward rates are known to possess significant measurement errors that were unable to be corrected for, but whose possible sources are noted and explained. / Master of Arts
|
7 |
The Intertwined Effect of Service Quality on Repurchase Intention in Group Coupon Service: Moderating Effect of Price SensitivityHsu, Shu-Hua 24 July 2012 (has links)
In group coupon service, customers get merchandise or service which features significant discount from vendor and service provider. However, there are gaps generated during service delivery and had effect on repurchase intention. We extend the E-S-QUAL and HSQM to find the dimensions in respectively service quality. The purpose of this research is to learn how service quality of vendor and service quality of service provider influence the repurchase intention on vendor and service provider, moderating with price sensitivity dimension. PLS (partial least squared) is used to analyze our measurement and structural models.
The results include: (1) key dimensions of service provider¡¦s service quality in group coupon service model and group coupon service model with recovery are interaction quality, physical environment, fulfillment, and policy. Dimensions of service quality of vendor in regular case are information quality, efficiency, system availability, and assurance, while dimensions of service quality of vendor in recovery case are responsiveness, compensation, and contact. (2) Service quality of service provider has greater effect on repurchase intention on vendor than service quality of vendor in regular case. (3) Price Sensitivity has no significant moderating effect on the relationship between service quality of service provider and repurchase intention on service provider with regular price. Our research contributes to the nascent body of group coupon advertisement format and offer unique insights for the vendor and service provider on the importance of each role and what should be concern for the future.
|
8 |
Distributed Control Approaches to Network OptimizationSah, Sankalp 2010 May 1900 (has links)
The objective of this research is to develop distributed approaches to optimizing
network traffic. Two problems are studied, which include exploiting social networks
in routing packets (coupons) to desired network nodes (users in the social network),
and developing a rate based transport protocol, which will guarantee that all the
flows in a network (e.g. Internet) meet a delay constraint per packet.
Firstly, we will study social networks as a means of obtaining information about
a system. They are increasingly seen as a means of obtaining awareness of user preferences.
Such awareness could be used to target goods and services at them. We
consider a general user model, wherein users could buy different numbers of goods
at a marked and at a discounted price. Our first objective is to learn which users
would be interested in a particular good. Second, we would like to know how much
to discount these users such that the entire demand is realized, but not so much that
profits are decreased. We develop algorithms for multihop forwarding of such discount
coupons over an online social network, in which users forward coupons to each
other in return for a reward. Coupling this idea with the implicit learning associated
with backpressure routing (originally developed for multihop wireless networks), we
would like to demonstrate how to realize optimal revenue. We will then propose a
simpler heuristic algorithm and try to show, using simulations, that its performance
approaches that of backpressure routing.
As the second problem, we look at the traditional formulation of the total value
of information transfer, which is a multi-commodity flow problem. Here, each data source is seen as generating a commodity along a fixed route, and the objective is
to maximize the total system throughput under some concept of fairness, subject
to capacity constraints of the links used. This problem is well studied under the
framework of network utility maximization and has led to several different distributed
congestion control schemes. However, this idea of value does not capture the fact that
flows might associate value, not just with throughput, but with link-quality metrics
such as packet delay, jitter and so on. The traditional congestion control problem is
redefined to include individual source preferences. It is assumed that degradation in
link quality seen by a flow adds up on the links it traverses, and the total utility is
maximized in such a way that the quality degradation seen by each source is bounded
by a value that it declares. Decoupling source-dissatisfaction and link-degradation
through an ?effective capacity? variable, a distributed and provably optimal resource
allocation algorithm is designed, to maximize system utility subject to these quality
constraints. The applicability of our controller in different situations is illustrated,
and results are supported through numerical examples.
|
9 |
Omnibus Sequences, Coupon Collection, and Missing Word CountsAbraham, Sunil, Brockman, Greg, Sapp, Stephanie, Godbole, Anant P. 01 June 2013 (has links)
In this paper, we study the properties of k-omnisequences of length n, defined to be strings of length n that contain all strings of smaller length k embedded as (not necessarily contiguous) subsequences. We start by proving an elementary result that relates our problem to the classical coupon collector problem. After a short survey of relevant results in coupon collection, we focus our attention on the number M of strings (or words) of length k that are not found as subsequences of an n string, showing that there is a gap between the probability threshold for the emergence of an omnisequence and the zero-infinity threshold for E(M).
|
10 |
Omnibus Sequences, Coupon Collection, and Missing Word CountsAbraham, Sunil, Brockman, Greg, Sapp, Stephanie, Godbole, Anant P. 01 June 2013 (has links)
In this paper, we study the properties of k-omnisequences of length n, defined to be strings of length n that contain all strings of smaller length k embedded as (not necessarily contiguous) subsequences. We start by proving an elementary result that relates our problem to the classical coupon collector problem. After a short survey of relevant results in coupon collection, we focus our attention on the number M of strings (or words) of length k that are not found as subsequences of an n string, showing that there is a gap between the probability threshold for the emergence of an omnisequence and the zero-infinity threshold for E(M).
|
Page generated in 0.036 seconds