Syftet med föreliggande studie var att med utgångspunkt i offensiv kvalitetsutveckling bidra med kunskap om det kommunala ledarskapet i det förebyggande krisberedskapsarbetet. Den metod som har använts har varit hermeneutisk, induktiv samt kvalitativ metod. En multipel fallstudie har gjorts genom tre intervjuer med säkerhetsstrateger/beredskapssamordnare i kommunal sektor. Frågorna har varit semistrukturerade, där frågorna skapades med inflytande av Appreciative Inquiry. De slutsatser som framkom var att det kommunala ledarskapet har styrkor och utvecklingsmöjligheter i det förebyggande krisberedskapsarbetet. Det fanns styrkor och utvecklingsmöjligheter i samtliga av hörnstenmodellens värderingar. Dessa styrkor och utvecklingsmöjligheter i det kommunala ledarskapet kan bidra till en positiv utveckling av krisberedskapsarbetet och skapa ett tryggare samt säkrare samhälle. Exempel på upplevda styrkor var kommunala ledare som tillåtit delaktighet i risk- och sårbarhetsanalyser och bidragit till utbildningar. Exempel på utvecklingsområden för kommunala ledare var att ledare bör bidra till mer öppenhet, lyhördhet, delaktighet och diskussioner gällande krisberedskapsarbetet. / The purpose of this study, with it ́s base in Total Quality Managment, was to contribute with knowledge about the minuicipal leadership and the proactive crisismanagment. The method that has been used has been hermenetuic, inductive and qulitative method. A multiple casestudy has been made through three interviews with crisis coordinators in the municipal sector. The questions in the study have been semistructurated. The questionnaire was made with the influence of Appreciative Inquiry. The conclusion was that the municipal leadership have strengths and opportunities to development in the proactive crisimanagment. There was strengths and opportunities in all six principels in Total Quality Management. These strenghts and opportunities in the municipal leadership could contribute to a positive developmen of the crisismanagment and create a safer community. Exampels of perceived strenghts was municipal leaders that alowed participation in risk- and vulnerabillity assessments and educations. Exampels of development areas of municipal leaders was that leaders schould contribute to openness, responsiveness, participation and discussions regarding crisis management.

Within two months of its emergence, the BP Gulf Oil spill had become the worst environmental disaster in United States history. However, for those studying public relations the oil spill brought more than ecological disaster, by providing a case study of crisis communication. Although there were a number of crisis responses from BP throughout the course of the oil spill, the primary crisis response crafted by BP was an image restoration campaign which premiered in early June 2010. This campaign, though it exhibits qualities of a standard crisis response, was wildly unpopular with the United States Government and citizenry. This rhetorical analysis attempts to uncover the reasons behind the campaign's failure through an application of the genre model of criticism. By defining the crisis communication genre and applying it to the artifact, the current study uncovers the reasons behind the failure of the campaign. Through this discussion, this analysis identifies that BP did not address all necessary exigencies, nor did it consider the influence a rhetor can have on a message. An explanation for the failure of BP' s campaign provided a plethora of implications to the fields of public . relations and rhetorical criticism, while beginning a discussion to help define the crisis communication genre.