Orientation: Organisations operating in multiple countries and continents, referred to as multinationals, often experience cultural barriers when interacting with employees from the host county. These barriers, in turn, frequently result in counterproductive outcomes for the organisation. Being able to adapt Human Resource (HR) policies and practices to the cultural values and norms of the host country, multinationals will be better able to attract, motivate and retain their host country employees and achieve the strategic objectives they have set. Research purpose: The aim of the current study was to investigate the relationship between an individual's reward preference and his/her cultural orientation by means of a novel methodological approach, while further investigating this relationship in two culturally distinct countries to allow for a comparison to be made. Motivation for the study: Research linking rewards to cultural orientation is characterised by mixed findings, which could be related to cross-cultural measurement issues (for example, issues of level of analysis and the reference-group effect). By measuring at an individual level of analysis and exploring the use of choice-based conjoint analysis, the present study aimed to advance the field of cross-cultural remuneration research. The study aimed to show that, by linking cultural orientation and reward preference, multinationals can be helped to optimize their remuneration policies and practices in a way that brings about desired organisational outcomes. Research design: A descriptive research design using quantitative methods was employed. Data was collected from employees in both South Africa (n = 132) and the Netherlands (n = 152). Survey items, responded to on a Likert-type response scale were used to measure an individual's reward preference and cultural orientation. To explore the potential bias introduced by the reference-group effect in cross-cultural reward research, a choice-based conjoint analysis was included to measure reward preference. Data from the field survey was analysed using descriptive and inferential statistics. Choice-based conjoint analysis was used to determine the relative importance of each reward element. Main findings: The results of the Multiple Regression analysis revealed that certain cultural orientations were significantly positively related to reward preference. These included the relationship between collectivism and group bonuses; uncertainty avoidance and job security; uncertainty avoidance and base pay; and long-term orientation and future oriented rewards. Uncertainty avoidance and long-term orientation were positively related to financiallyoriented reward elements. The conjoint analysis allowed for further differentiation between these elements. Practical implications: Multinationals will be able to better align their reward policies and practices with the preferences of employees who come from different cultures and who therefore possess differing cultural orientations. By doing so, multinationals will be able to improve their capability to attract, motivate and retain employees that come from distinct cultural backgrounds. Research contributions: By taking a different methodological approach using choice-based conjoint analysis, this study showed that the preference for particular reward packages can not be solely reduced to linear relationships. In contrast to previous studies, this study was able to incorporate a single sample for both the dependent and the independent variables by measuring the cultural orientations at an individual level of analysis.

The aim of this research is to expand the framework of contemporary conflict resolution by constructing a complementary relationship between Western epistemologies and a Buddhist epistemology. Despite its evolution and development through self-reflexivity and self-critique, contemporary conflict resolution established upon Western epistemologies has confined the understanding of human mind to social/cultural orientations and left a comprehensive and qualitative analysis of the potential of individual human mind underdeveloped. Buddhist epistemology, the central theme of which is to address human suffering that is mainly psychological and subjective, makes a critical analysis of human subjectivity in terms of how it can be become a root cause of suffering including conflict and how it can be addressed by gaining an insight into the social/cultural construction of human subjectivity. The argument of the thesis is that when a socially/culturally-oriented view of human mind and a deeper and more profound view of human mind are combined together, we can engage in a qualitatively richer and deeper analysis of the psychological and subjective dynamics of conflict resolution.

Environmental protection has become a global issue and attracted the attention of both the general public and governments around the world. Understanding people’s environmental attitude and their behavioral intention, measured as their willingness to pay cost for the environment, is therefore imperative. Research in this field is abundant, but it suffers from at least two limitations. First, previous literature focused mainly on predictors of human behaviors at the individual level and seldom examined the effect of cultural values. In addition, few studies have expanded their research scope beyond Western countries. This study addresses these gaps by investigating the factors, both at the national and individual level, shaping people’s intention to take actions in 26 countries. Employing Ajzen and Fishbein’s theory of planned behavior, the analysis at the individual level examines the impact of environmental attitude, self-efficacy, and subjective norms. At the same time, this study also looks into the effect of three cultural orientations developed by Hofstede, including Individualism, masculinity, and uncertainty avoidance. The data used in this study were Hofstede’s cultural indices and World Value Survey (WVS) with a total number of 38,511 participants in 26 countries. Hierarchical linear modeling is applied. The result showed that Ajzen and Fishbein’s theory of planned behavior fit well in the study. Three behavioral determinants (attitude, subjective norm, self efficacy) in the theory were positively related to environmental behavioral intentions. Aggregate cultural orientations also accounted for part of variations in relation to environmental behavioral intentions. In more individualistic countries, people were less likely to perform financial sacrifice behaviors for the environment than those in the less individualistic countries. Finally, this study suggested cultural orientations served as moderating variables on people’s environmental attitudes and subjective norms. Environmental attitudes exerted greater impacts on behavioral intentions in more individualistic countries, where the effects of subjective norms were weaker.

The aim of this research is to expand the framework of contemporary conflict resolution by constructing a complementary relationship between Western epistemologies and a Buddhist epistemology. Despite its evolution and development through self-reflexivity and self-critique, contemporary conflict resolution established upon Western epistemologies has confined the understanding of human mind to social/cultural orientations and left a comprehensive and qualitative analysis of the potential of individual human mind underdeveloped. Buddhist epistemology, the central theme of which is to address human suffering that is mainly psychological and subjective, makes a critical analysis of human subjectivity in terms of how it can be become a root cause of suffering including conflict and how it can be addressed by gaining an insight into the social/cultural construction of human subjectivity. The argument of the thesis is that when a socially/culturally-oriented view of human mind and a deeper and more profound view of human mind are combined together, we can engage in a qualitatively richer and deeper analysis of the psychological and subjective dynamics of conflict resolution.

Esta pesquisa teve como objetivo realizar uma investigação das diferenças de orientações culturais entre o Brasil e os Estados Unidos a partir da análise de um corpus de resenhas de viajantes e aplicar esses resultados em uma proposta de tradução funcionalista na área do turismo. Cultura, neste trabalho, é entendida como sistema compartilhado para a interpretação da realidade e organização da experiência (Katan, 2004: 26), noção relacionada às orientações culturais ou tendências que as culturas desenvolvem para determinados padrões de percepção da realidade. Adotamos o referencial teórico de três áreas: Estudos Interculturais para a eleição do modelo de orientações culturais que norteia a análise (Hall, 1977; Hofstede, 2001; Trompenaars e Hampden-Turner, 2012; Walker et al. 2003); Linguística de Corpus e sua perspectiva da linguagem como sistema probabilístico (Sinclair, 1991); Teoria Funcionalista da Tradução (Vermeer, 1989) e seu enfoque na função comunicativa do texto final como o fio condutor das estratégias tradutórias. O corpus de estudo é composto por resenhas de hotéis extraídas do site TripAdvisor, escritas em inglês por americanos e em português por brasileiros. Foram compiladas 15 mil resenhas, totalizando 2.160.333 palavras, divididas em dois subcorpora em cada idioma: resenhas de americanos sobre hotéis nos EUA e sobre hotéis no Brasil; resenhas de brasileiros sobre hotéis nos EUA e sobre hotéis no Brasil. Esse corpus foi explorado com o auxílio do software WordSmith Tools 7 (Scott, 2016). No total, foram apresentadas nove análises, com base nas palavras-chave das cinco categorias semânticas estabelecidas: VALOR/JULGAMENTO Brazilian (standards) e star; ATENDIMENTO staff e complain; ESTADIA experience e disappointing; ESTRUTURA FÍSICA room e lobby; COMODIDADES breakfast. A cultura americana foi caracterizada pelas orientações à comunicação low context, ao individualismo, ao pensamento indutivolinear e ao universalismo. Dentre outras características, observou-se uma alta expectativa de que a estrutura física e os serviços prestados pelo hotel sejam consistentes e compatíveis com o padrão da rede e categoria de estrelas. A cultura brasileira demonstrou tendência às orientações à comunicação high context, ao coletivismo, ao pensamento dedutivo-sistêmico e ao particularismo. Como consequência, as resenhas dos brasileiros demonstram ser mais pautadas em descrições gerais e impressões pessoais do que em critérios concretos e objetivos. Esses e outros achados embasaram a proposta de tradução funcionalista (português > inglês) de um site de hotel, demonstrando que o conhecimento sobre as orientações culturais, quando aplicado à tradução no âmbito do turismo, permite que se produza um texto final alinhado à sua função informativa e persuasiva. / The aim of this research is to carry out a cross-cultural corpus-based analysis of Brazilian and American travelers reviews, interpreting results within the theoretical frame of cultural orientations. We then apply the findings to a functionalist translation of a tourism text. Culture is defined as a \"shared system for interpreting reality and organizing experience\" (Katan, 2004: 26), which is closely related to the concept of cultural orientations or tendencies that cultures develop towards certain patterns of perception. This research draws on the principles of three major areas: Intercultural Studies for selecting the cultural orientations model that underpins the analysis (Hall, 1977; Hofstede, 2001; Trompenaars & Hampden-Turner, 2012; Walker et al., 2003); Corpus Linguistics and its perspective of language as a probabilistic system (Sinclair, 1991); and the Skopos Theory of Translation (Vermeer, 1989) that sees the communicative function of the target text as the guiding principle behind translation strategies. The study corpus is comprised of TripAdvisor hotel reviews written in English by American travelers and in Portuguese by Brazilian travelers. A total of 15,000 reviews and 2,160,333 words were compiled, divided into two subcorpora in each language: American reviews of hotels in the USA and hotels in Brazil; Brazilian reviews of hotels in the USA and hotels in Brazil. This corpus was explored with the aid of WordSmith Tools 7 (Scott, 2016). A total of nine analyses were presented, based on keywords from five semantic categories: VALUE/JUDGMENT - \'Brazilian (standards)\' and \'star\'; SERVICE - \'staff\' and \'complain\'; STAY - \'experience\' and \'disappointing\'; PHYSICAL ATTRIBUTES - \'room\' and \'lobby\'; AMENITIES - \'breakfast\'. Americans displayed a low-context orientation to communication, linear-inductive orientation to thinking as well as individualism and universalistic orientations. As a consequence, Americans showed high expectation for consistency and compatibility among hotel physical attributes, services provided and hotel chain or star rating. Brazilians exhibited cultural orientations towards high-context communication, deductive-systemic thinking, particularism and collectivism. Among other characteristics, Brazilian reviews proved to be mostly based on general descriptions and personal impressions rather than concrete and objective criteria. These and other findings created the basis for our functionalist approach to a translation (Portuguese > English) of a hotel website, thus showing that an understanding of cultural orientations plays a role in tourism translation, helping ensure the target tourism text reaches its informative and persuasive functions.

Esta pesquisa teve como objetivo realizar uma investigação das diferenças de orientações culturais entre o Brasil e os Estados Unidos a partir da análise de um corpus de resenhas de viajantes e aplicar esses resultados em uma proposta de tradução funcionalista na área do turismo. Cultura, neste trabalho, é entendida como sistema compartilhado para a interpretação da realidade e organização da experiência (Katan, 2004: 26), noção relacionada às orientações culturais ou tendências que as culturas desenvolvem para determinados padrões de percepção da realidade. Adotamos o referencial teórico de três áreas: Estudos Interculturais para a eleição do modelo de orientações culturais que norteia a análise (Hall, 1977; Hofstede, 2001; Trompenaars e Hampden-Turner, 2012; Walker et al. 2003); Linguística de Corpus e sua perspectiva da linguagem como sistema probabilístico (Sinclair, 1991); Teoria Funcionalista da Tradução (Vermeer, 1989) e seu enfoque na função comunicativa do texto final como o fio condutor das estratégias tradutórias. O corpus de estudo é composto por resenhas de hotéis extraídas do site TripAdvisor, escritas em inglês por americanos e em português por brasileiros. Foram compiladas 15 mil resenhas, totalizando 2.160.333 palavras, divididas em dois subcorpora em cada idioma: resenhas de americanos sobre hotéis nos EUA e sobre hotéis no Brasil; resenhas de brasileiros sobre hotéis nos EUA e sobre hotéis no Brasil. Esse corpus foi explorado com o auxílio do software WordSmith Tools 7 (Scott, 2016). No total, foram apresentadas nove análises, com base nas palavras-chave das cinco categorias semânticas estabelecidas: VALOR/JULGAMENTO Brazilian (standards) e star; ATENDIMENTO staff e complain; ESTADIA experience e disappointing; ESTRUTURA FÍSICA room e lobby; COMODIDADES breakfast. A cultura americana foi caracterizada pelas orientações à comunicação low context, ao individualismo, ao pensamento indutivolinear e ao universalismo. Dentre outras características, observou-se uma alta expectativa de que a estrutura física e os serviços prestados pelo hotel sejam consistentes e compatíveis com o padrão da rede e categoria de estrelas. A cultura brasileira demonstrou tendência às orientações à comunicação high context, ao coletivismo, ao pensamento dedutivo-sistêmico e ao particularismo. Como consequência, as resenhas dos brasileiros demonstram ser mais pautadas em descrições gerais e impressões pessoais do que em critérios concretos e objetivos. Esses e outros achados embasaram a proposta de tradução funcionalista (português > inglês) de um site de hotel, demonstrando que o conhecimento sobre as orientações culturais, quando aplicado à tradução no âmbito do turismo, permite que se produza um texto final alinhado à sua função informativa e persuasiva. / The aim of this research is to carry out a cross-cultural corpus-based analysis of Brazilian and American travelers reviews, interpreting results within the theoretical frame of cultural orientations. We then apply the findings to a functionalist translation of a tourism text. Culture is defined as a \"shared system for interpreting reality and organizing experience\" (Katan, 2004: 26), which is closely related to the concept of cultural orientations or tendencies that cultures develop towards certain patterns of perception. This research draws on the principles of three major areas: Intercultural Studies for selecting the cultural orientations model that underpins the analysis (Hall, 1977; Hofstede, 2001; Trompenaars & Hampden-Turner, 2012; Walker et al., 2003); Corpus Linguistics and its perspective of language as a probabilistic system (Sinclair, 1991); and the Skopos Theory of Translation (Vermeer, 1989) that sees the communicative function of the target text as the guiding principle behind translation strategies. The study corpus is comprised of TripAdvisor hotel reviews written in English by American travelers and in Portuguese by Brazilian travelers. A total of 15,000 reviews and 2,160,333 words were compiled, divided into two subcorpora in each language: American reviews of hotels in the USA and hotels in Brazil; Brazilian reviews of hotels in the USA and hotels in Brazil. This corpus was explored with the aid of WordSmith Tools 7 (Scott, 2016). A total of nine analyses were presented, based on keywords from five semantic categories: VALUE/JUDGMENT - \'Brazilian (standards)\' and \'star\'; SERVICE - \'staff\' and \'complain\'; STAY - \'experience\' and \'disappointing\'; PHYSICAL ATTRIBUTES - \'room\' and \'lobby\'; AMENITIES - \'breakfast\'. Americans displayed a low-context orientation to communication, linear-inductive orientation to thinking as well as individualism and universalistic orientations. As a consequence, Americans showed high expectation for consistency and compatibility among hotel physical attributes, services provided and hotel chain or star rating. Brazilians exhibited cultural orientations towards high-context communication, deductive-systemic thinking, particularism and collectivism. Among other characteristics, Brazilian reviews proved to be mostly based on general descriptions and personal impressions rather than concrete and objective criteria. These and other findings created the basis for our functionalist approach to a translation (Portuguese > English) of a hotel website, thus showing that an understanding of cultural orientations plays a role in tourism translation, helping ensure the target tourism text reaches its informative and persuasive functions.

This thesis employs a random effects panel estimator to assess the relationship between Swedish outward foreign direct investment (FDI) stock and cultural distance for a panel of 75 countries covering the period 1998–2012. Cultural distance, operationalized by differences in Schwartz cultural orientations and gender equality, adds to the liability of foreignness and is hypothesized to have a negative impact on outward FDI stock. The theoretical underpinning for the hypothesis is based on a gravity model adapted to FDI, which shows that distance between countries reduces the amount of FDI that takes place between them. The results from the analysis provide partial support for the hypothesis as differences in some of Schwartz cultural orientations (harmony, embeddedness and egalitarianism) have a significant and negative effect on Swedish firms´ outward FDI stock. Moreover, differences in women´s economic rights are positively related to FDI, while no significant effects are found for differences in share of women in parliament.

Les consommateurs veulent, grâce à leur consommation, éliminer tout effet négatif et maximiser l'impact bénéfique à long terme sur la Société. Ce type de consommer est appelé la consommation socialement responsable. Des recherches sur ce concept ont été menées dans les pays occidentaux, mais relativement peu d'études ont porté sur les pays en Asie en général et au Vietnam en particulier. Notre volonté, dans ce travail doctoral, est de construire une échelle de mesure de la consommation socialement responsable dans le contexte du Vietnam et de modéliser la prise de décision du consommateur en matière de consommation socialement responsable dans lequel les orientations cultuelles, les valeurs personnelles, l'efficacité perçue et la valeur perçue influencent directement et indirectement sur le comportement du consommateur. Notre thèse met en évidence une structure de consommation socialement responsable en cinq facettes : orientation sociale, orientation éthique, sensibilité environnementale, consommation locale et souci d'économie avec 3 comportements vietnamiens typiques. La modélisation par les équations structurelles permet de valider partiellement le modèle proposé. En effet, le collectivisme vertical influence indirectement la consommation socialement responsable via les valeurs personnelles orientées vers les autres qui sont elles-mêmes influencent directement la consommation socialement responsable et indirectement celle-ci, via l'efficacité perçue et la valeur perçue. Cependant, le processus de décision du consommateur n'est pas identique entre les deux facettes de consommation socialement responsable étudiées / Consumer wants, through his or her consumption, to eliminate any negative effects and maximize the long-term beneficial impact on the society. This type of consume is known as socially responsible consumption. There exist a large body of literature on this concept in Western countries, but relatively few studies focused on countries in Asia in general and Vietnam in particular. This doctoral has two main aims. The first aim was to build a socially responsible consumption scale in the context of Vietnam. The second one was to propose and validate a consumer decision-making model regarding socially responsible consumption in a perspective of values in which cultural orientations, human values, perceived consumer effectiveness and perceived value directly and indirectly influence on consumer behavior. Our thesis highlights a socially responsible consumption structure in five facets: social orientation, ethical orientation, environmental awareness, local consumption and anxiety of economy with three Vietnamese typical behaviors. Modeling structural equations allows to partially validating the proposed model. Indeed, the vertical collectivism indirectly influences the socially responsible consumption via social-oriented values that are themselves directly influence the socially responsible consumption and indirectly influences the latter, via the perceived consumer effectiveness and perceived value. However, the consumer decision process is not the same between the two socially responsible consumer studied facets