The aim of this thesis was to examine the Czech-Taiwanese cultural standards in business and study environment from the perspective of Czech students and businessmen. The first chapter deals with theoretical bases of cultural standards including explanations of key concepts. The second part deals with the development of Taiwan focusing on the major historical milestones. There is also economy, demography, political and social system, religion, education system in Taiwan and Czech-Taiwanese relations mentioned. The research of cultural standards using method known as critical incidents realized on the basis of in-depth interviews as following. Finally there are recommendations for Czech students planning to study in Taiwan and Czech businessman starting to cooperate with Taiwanese.

First part of the thesis deals with theory of culture, cultural dimensions and standards. Practical part describes characteristics of Russia and its cultural aspects. Application part focuses on analysis of Czech and Russian opinions of Russian society and also verifies hypothesis that Czechs have different opinions and their knowledge of Russian cultural dimensions is insufficient. The last part of the application part are recommendations for Czechs for effective dealing with Russians.

The first part of the thesis deals with the concept of culture, its elements and problems which may arise between two cultures. Then I mention the elements on which compare culture Hofstede, Trompenaars and Thomas. The second part focus on general information about Australia and then on characteristics of Australian culture mentioned in the literature. In the last part, I analyze how the Czechs perceive Australian culture on the basis of survey. The end of the thesis includes advice and recommendations on how to deal with the Australian cultural specifics.

The dissertation focuses on Vietnamese culture from the perspective of the Hofstede´s model of cultural dimensions and also describes its development and the factors that shaped it. Emphasis is laid on Vietnamese business etiquette, which includes previously discovered evidence of a Vietnamese way of thinking and acting. Attention is also paid to the characteristics of the Vietnamese minority in the Czech Republic, the static data related to this minority and evaluation of its integration. The goal of the research is to reveal the cultural differences between Vietnamese and Czech society and describe the influence of the Czech environment on original cultural values and habits of members of the Vietnamese minority in the Czech Republic.

The thesis is dedicated to the analysis of the fusion of the Peruvian cultural sphere and its respective economic environment based on method of synthesis. Dissecting a number of demographic phenomena, this complex study examines Peruvian cultural standards on the grounds of ethnic and linguistic observations along with defining the importance of national cultural heritage, and it investigates how these cultural standards affect the economic climate of Peru. In addition, the study pays particular attention to the role of state ministries and their respective actions.

This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.

The master thesis "Intercultural communication and cooperation CR-USA" deals with the identification of cultural differences between the CR and USA and also with finding differences in communication. Based on that provides recommendations for effective communication and collaboration from the Czech side. Attention was paid to the creation of American cultural standards from the Czech point of view, which were developed based on structured questionnaires and interviews, as well as from my own experience with American culture. The theoretical part is devoted to clarify the concepts of intercultural management and psychology. Attention was also paid to cultural standards and dimensions, which were published by other authors. Outcome of this thesis are tips and suggestions for people who work or plan to work with Americans in the future

The main aim of this dissertation thesis is to explore a different view and contribute to the research in the area of the intercultural communication and cooperation. In this thesis we are trying to examine two different cultures from the point of view of the cultural standards. To be able to gain a comparable and trustful outcome, the research was conducted on a specific group of Czech and Spanish business managers and employees. The main common characteristic of the members of this specific group was determined based on at least half a year of interactive communication within Czech -- Spanish international cooperation. Given the current situation of the increasing globalization process, compounded by integrating cultures, we believe that the above mentioned topic is highly valuable for daily management skills and employees' relations. We find it very important to pay more attention and give more thought to this issue, as the correct communication is one of key means to successful business management and cooperation. It is obvious that misunderstandings in communication and cooperation within the managing teams might lead to fatal breakdowns. It is no longer possible to overlook the strong influence of the globalization process. This fact should be taken into a serious consideration by leaders of the universities and multicultural companies. This should be followed by the integration of new management methods corresponding to the changes and new influences in multicultural entities. With respect to the structure and wide range of the changes brought into the companies by the globalization process, it was a real challenge to fulfill the goals of this dissertation thesis based on the realized qualitative examination research. An important output of this research is the identification of key differences within the above specified tested group. These differences arise from specific thinking and behavior which lead to different attitudes in regards to managing both life situations and a professional career. Based on these findings, we suggest classifying the Czechs and the Spanish into particular existing theoretical models. Good understanding of the key differences coupled with the theoretical knowledge allows us to suggest some suitable recommendation, tips and tricks for a better mutual communication among Czech and Spanish managers and employees on both professional and personal levels.

The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons.

Lindgren’s character Pippi Longstocking is well-known all around the world. Acclaimed by feminist movements, she has been considered as a proud role model, striving for equality, who has significantly influenced many young children. However, scholars agree that she has not had the same impact in every single country due to problems that stem from the translation work’s ethic. Thus, this study strives to investigate translation’s power on readership’s perception and decryption of Lindgren’s character by comparing narrative and lexical choices of two French translations of Pippi’s books. Based on the translator’s invisibility concept and feminist translation theories, the results show that Pippi Longstocking’s depiction can purposefully be altered by the translator to match French cultural standards. By impeding readers to get a full and unbiased picture of the character, the translator suppresses the subversiveness of Lindgren’s work. Thus, the forced domestication process causes the loss of key features that make Pippi iconic.