The main goal of the thesis is to develop a specific proposition for adaptation of LGI Czechia's marketing strategy with respect to its current position on the Czech market. The first part of the thesis offers indispensable theoretical knowledge of marketing theory and financial analysis. These theoretical foundations are practically applied in the second part of the thesis, which begins with introduction of LGI Czechia, analysis of its marketing strategy and marketing environment as well as its internal predispositions. Based on particular findings the thesis summarizes key marketing areas suitable for improvement. Next part focuses on the adaptation of marketing strategy as it captures problematic areas and develops specific marketing solutions for improvement. Additionally the thesis also offers basic financial analysis of LGI Czechia in comparison with its competitor Kühne + Nagel.

This master thesis aims to provide a complex up-to-date overview of the spa industry in the Czech Republic and to analyze the position of Spa Luhačovice. Having shown the growing global importance of wellness tourism, the focus moves onto the spa industry which plays a major role in wellness. Nevertheless,the medical significance of spas can't be overlooked, especially in the Czech Republic where spas are known for the quality of medical care. While statistical reports from the Health Information and Statistics of the Czech Republic and from the Czech Statistical Office are being examined and analyzed in the country's perspective, Global Wellness Institute provides the majority of the global wellness and spa data. The thesis shows the current state of the industry in the country with its strengths and weaknesses. Moreover, the practical part is focused on Spa Luhačovice, the biggest spa in Moravia region. Various information and data are compared to overall development of the spa industry in the country. Finally, an interview with the spa representative is conducted to further clarify the findings of this thesis.

Diploma thesis "Strategic alliances of airline companies" contains global alliances. The accent is put on Czech Airlines and their joining of alliance SkyTeam. The thesis is divided into for parts containing characteristics of strategic alliances, actual alliance groupment and examination of the entrance of Czech Airlines into SkyTeam.

Diploma compilation focuses on electricity market in Czech republic. Mainly on czech law system, defines electricity market participants, current generation sources of electricity and probable future developement.

The paper deals with the role of FDI in a country's economic development. First the economic development and the role of FDI in this process is described for Czech Republic and Taiwan. Further, the relationships between the two countries and EU as a major international player are analyzed. Next a comparison of the economic development and FDI in both of the named countries is carried out. In the the mutual economic and FDI relationships between Czech Republic and Taiwan are analysed. These relationships are demosntrated on the case of taiwanese FDI in Czech Republic including the reasons which lead the investor's decisions.

The diploma thesis deals with eGovernment in Czech Republic. Development of eGovernment is impressed with especially development of information technologies and information society. In Czech Republic it began develop in 90's of 20th century. At the moment, it is rapidly expanding. This diploma thesis will introduce historical development of eGovernment and its present condition. It will pay a special attention to the legal regulations, which is one of important aspects at its development. Further it will introduce individual projects of electronization in public administration, which influence level of eGovernment. Consequently diploma thesis deals with levels of eGovernment in Czech Republic with compare of European states.

This diploma thesis describes current state of business cooperation between Czech Republic and Indonesia with looks backwards in form of important milestones. Moreover, in frame of this point it tries to find key determinants of cooperation between both countries. Furthermore it analyses the most potential sectors for further cooperation enhancement, and thus based on a primary research conducted during an internship in the company Czech.Ina Group. Lastly, the thesis tries to make recommendations towards Czech companies which are considering expansion to the Indonesian market. The diploma work is loosely based on the bachelor thesis Business relations between Czech Republic and Indonesia and its prospects.

The title of this dissertation is built on a comparison of the pension system of the Czech Republic and Great Britain with focus on long-term financial sustainability in the contexts of public funds and draft of recommendations towards the Czech Republic. The theoretical part is focused on the fundamental definition and funding of pension system in general. The theme of practical part is historical development and ongoing reforms mainly with focus on analyses of conditions and use of pension systems and their link to pay-as-you-go system (1st. pillar). Subsequent comparison analyses of the chosen parameters focus on long-term financial sustainability of pay-as-you-go system in respect to current demographic development. Therefore, the draft of recommendations made towards the Czech Republic is a reflection of facts that came out of the analyses combined with current political-social development based on the very important role of pension system in the social politic concept of the Czech Republic.

The aim of my thesis is to analyze the current status of SMEs, estimate their future development with a focus on international business activities and subsequently demonstrate their importance and significant position in the domestic and international markets.

Up until the Kralice Bible, Old Czech biblical translations, traditionally divided into four translations, were based solely on the Latin Vulgate. This thesis examines all available Old Czech and Early Modern Czech biblical sources created before the Kralice Bible and assesses whether they contain the Song of Songs, one of the sapiental books, and if so, it attempts to identify whether the translation stems from an earlier version, or of it is a new translation. Several versions from the four Old Czech bible translations and later prints of the 16th century were then chosen as sources for representative editions of the Song. Based on those editions, a linguistic analysis of the texts was performed, oriented on phonologic, morphologic, lexical and syntactic features, which eventually yielded several tendencies in selected aspects of the linguistic development of the Czech language.