Survey of satisfaction of Czech airlines customers, satistaction with benefit program, which factors are important while buying the tickets.

This thesis analyzes the development of competitiveness of the Czech Republic after its EU accession and comparison with mainly other EU members. Individual chapters include definitions of competitiveness presented by different institutions, evaluation of the position of the Czech Republic from the view of one-criteria approach and multicriteria approaches of the WEF and the IMD. The thesis tries to create a general view of the competitiveness of the Czech Republic and to evaluate advantages and disadvantages of particular assessing concepts.

This thesis discuss the phenomenon in income taxes during last decade - the flat tax. The paper analyzes historical development of income taxes and ideas of flat tax, how it worked in history and how economists elaborated different proposals of flat tax in 20th century. The main accent has concept of american economists Robert Hall and Alvin Rabushka, which is well-developed and which was the lodestar of czech tax reform in 2008. Thesis consists of analysis of their theoretical model, its effects and consequences. The comparison of czech implementation with original concept follows on some model examples of czech taxpayers. That illustrates how the implementation worked out.

The goal of this work is to find out, how the situation is with real estates for business use, especially with industrial zones and how do they affect economical situation in Czech republic. The work examines broader context of this topic, as well. Related topics, as impact of foreign direct investment and investment incentives are mentioned, too. Main part of this work is about history of subvention of industrial zones in Czech republic and their current state, as well as of the other types of business real estates, with examples. Situation in this area is compared in Czech and Slovak republics.

The main objective of the thesis is to use several managerial tools in order to plan how to start a private Moroccan-Czech business in the Czech Republic. In order to achieve this goal, the main objective was subdivided in a set of partial goals. To start a business includes firstly to have an idea and to consider its viability through a feasibility study before planning its execution. Secondly, to support the startup process from the procedural point of view, it is reasonable to use project management since it revealed processes that are common to any project lifecycle: initiation, planning, execution, control and closure. The application of these processes helps to create a structured action plan. In order to answer all questions, the thesis is divided in three steps. In the first one, project management is explained as well as its concepts and processes and application method. The second step describes the methodology of a startup business; and the third step is the achievement of the constructed methodology in a real business planning, that is monitored and evaluated continuously. The result of the thesis is a business idea verified as viable through a feasibility study. Then a business plan is prepared in order to detail the opportunity, strategy and financial expectations; this document is a key to find investors, funding or associates and should consider potential risks and how to avoid or solve them. When the financial and material requirements are met, the legal and administrative procedures as well as the company installation can start. The thesis also includes a time schedule and budget to every activity which have to be respected and continuously controlled during the business operation executing. However, some risks may appear during the project, and a good preparation and planning means keeping in mind the project's achievement.

This thesis is concerned with Frantisek Ladislav Chleborad, Czech economic thinker who did not recieve as much attention as he deserved. Chief aim of this thesis is to describe the situation in which beginning Czech economic thinking took place. Chleborad, as one of its first actors, has his thoughts in this thesis described in detail. This has never been done before because Chleborad and especially his engagement in creating of cooperatives in 19th century, that failed, resulted in creating many enemies. Czech economists that came after Chleborad knew him but they would deny it. Information that are available about Chleborad and his teachings are limited. I tried to fill that gap.

This thesis deals with the analysis of interbank payment systems in the Czech Republic and the Netherlands. The paper describes the fundamental characteristics of payment systems, including their division by various aspects. The thesis contains an overview of legislation affecting the operation of payment systems in the European Union in both analyzed countries. Furthermore, an analysis of interbank payment systems in the Czech Republic and the Netherlandsis performed, while in the Netherlands, there are two systems, large-value system TARGET2-NL and retail system Equens, the Czech Republic has only CERTIS system that performs both large-value and retail transactions. In the last part of the thesis there is detailed analysis of statistical information on these payment systems for the period from 2005 to 2009.

This thesis is focused on consumer behavior of Czech people in relation to the product which has a very long tradition in Czech Republic and is for this country typical. In the beer consumption Czech Republic is often on the top of the list in the world comparison and that is why this thesis is trying to find out what are the factors specific for Czechs that are causing this. It is also focusing on other differences between Czechs, Germans and Austrians and find out, if these differences are important from marketing point of view. Conclusions of this thesis should be useful for psychologist intrested in alcohol related problems and for companies producing or importing beer products from and into Czech Republic, Germany and Austria, to which it may provide useful information for creating effective marketing campaign.

The subject of this diploma thesis was to identify changes in a visit rate of spas in Czech Republic that have been caused mainly after adoption of a new Indication list in 2012. Its impacts were examined by comparison and analysis between two time periods, by year 2013 and from year 2013. Essential indicators of spas, such as trend of treatment days, numbers of clients, accommodation capacity and staffing, were examined in more detail in the diploma thesis. Based on the results and findings were then estimated further trends and development of spas in Czech Republic.

The thesis is by full extension aimed at the marketing communication of the Czech Phil-harmonic, the leading Czech orchestra. The goal is to analyse and to evaluate the marketing communication development in the orchestra, especially from the beginning of the 21st century to nowadays. The first part of the thesis introduces the marketing communication as a component of the marketing mix. Following, there is a depiction of the Czech phil-harmonic from the historic point of view and the orchestra's social activities and attitudes. I evaluate the used marketing communication in relation to historical context. The main part narrates the latest development issues of this institution. The marketing communication is analysed and it is compared to the communication used by leading European orchestras. The consequences upon this part are verified by the last part - the questionnaire survey. The transcription of this questionnaire used in the survey and the examples of the Orchestra's propagation materials are in the appendix, including the extract of corporate identity by variable implementation.