The aim of this thesis is to analyze the needs and consumer behavior in spa services to the dominant segments Czech clientele and also predictions of potential behaviors that part of the population that has been in the spa. In the practical part mainly analyzes the project titled "Let's go to the spa," which was presented to the 6th challenges in the Integrated Operational Programme and in April 2010 was from this program and approved for funding. The project was completed in June 2012. The project was elaborated author of this thesis. Finally, the practical part was especially pointed out the current situation ongoing in almost all spa facilities with regard to the results of research just everything where R is the author's spa visits and the number of received proposals on health care in the previous period and a summary of current critical situation in the spa is

Title: Marketing communication on social networks of sports organizations Objectives: The aim of this thesis is to create suggestions and recommendations for sports associations how to use social media as an instrument for communication and promotion. Methods: Three methods were used in this work. The first method is an in-depth interview with managers of three sports associations. The second method is content analysis, which focused on the published content on social networks of sports associations. The third method is comparison. It compared the results of an in- depth interview and content analysis of each sport association. Results: The results showed that of the communicated topics of sports associations, the topic of national teams and Czech players playing abroad is the most attractive for followers. As for the type of post, a photo, as well as graphics or short video were evaluated as the most attractive on Facebook and Instagram. Furthermore, the research yielded results on the frequency of publishing, content promotion and the use of influencers from the community around the sports association. Sports associations are currently affected by the situation around Covid-19, which was confirmed by research results and showed changes in communication that the associations had to make due to the...

TITLE: Morphological Variation in Spoken and Written Communication of Pupils from the Sixth to the Ninth Grade in the Central Bohemian Dialect Region AUTHOR: Pavel Sojka DEPARTMENT: Czech Language Department, Faculty of Education in Prague SUPERVISOR: PhDr. Ladislav Janovec, Ph.D. ABSTRACT This dissertation presents the results of the research in the morphological variation in the spoken and written expression of primary-school pupils (sixth-to-ninth graders) within the central Bohemian dialect region. The impetus behind this research is the long-standing requirement for linguistic examination to pay attention not only to the language of adults, but also to that of pupils and students. From the viewpoint of pedagogy, it establishes the extent to which the speech of children and youth features typical morphological tendencies of contemporary Czech, from the viewpoint of linguistics, it verifies the extent to which schooling manages to fulfill one of the crucial goals of linguistic education, i.e. appropriation of the standardized form of national language. The examined material comprised three specimens: transcriptions from lessons, recordings of a radio show and internet advertisements. The analysis of the specified linguistic material yielded that from the viewpoint of the usage of standard morphology,...

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Jindřich Bálek Constants and metamorphoses of Patočka's point of view of T. G. Masaryk SUMMARY This work describe all texts (articles, studies, lectures) by Jan Patočka, which comment and thing out works and personality of T. G. Massatyk. The first intention is description rich in detail and the second is reflexion and comentary of historical and philosophical kontext Patočka's life and works.

Verbal periphrases in the Spanish language and their Czech equivalents As the title suggests, the object of the thesis is verbal periphrases. In the theoretic part, we dealt with the function of verbal periphrases as a means to convey the nature of verbal action in Spanish. Moreover, we briefly explained the issue of Czech and Spanish verbal aspect. After we familiarized ourselves with the semantic and formal classification of Spanish verbal periphrases in general; taking the volume of the topic into account, we decided to dedicate ourselves in detail to a specific type of periphrasis, the periphrasis with the infinitive. In addition, we described the stylistic and regional differences of the periphrasis which express the start of action and which were covered in the practical part of the work. Furthermore, we looked at individual infinitive periphrases from the group of modal and aspectual periphrases. In this part of work, we drew from the Descriptive grammar and its terminology. Since our objective was to compare the situation in Spanish with the one in Czech, we endeavored to supplement even this theoretical part with the examples from the parallel corpus. We tried to make these examples as representative as possible. In the practical part of our work, we decided to search in corpus for Czech...

The aim of this thesis is to describe the Czech language on tombstones in selected cemeteries in the state of Iowa in the U.S., based on photos made in cooperation with Americans and photographs of Iowa cemeteries available on website. The first part deals with the emigration to the United States, the development of settlement Czech immigrants and Czech immigrant communities in Iowa. Then the text mentions the issue of epitaphs as evidence of assimilation of immigrants. Based on available data, examined photographs of tombstones are listed in Annex together with transcribed inscriptions on them. Following section involves linguistic analysis of texts, where is the influence of English reflected. The work is based on studies of E. Eckert, who devoted her work to the Czech language on the tombstones in Texas.

The research scope of the given thesis is the impact of the Social Security and Tax systems on the income distribution among population in the Republic of Azerbaijan. The study is constructed on the comparative analysis of the changes in taxes, social benefits and income among different groups of the local population. The findings of the thesis propose that while reforms in social security system may stimulate positive impact on the reduction of the gap in income distribution, tax security system in Azerbaijan does not have distributive power. Consequently, in comparison with tax reduction, an increase in social benefits is proposed as a policy with higher efficiency for the Azerbaijan. Furthermore, the analysis established that initially large gap in income distribution between older and younger families may gradually be decreased as a result of policy implementations in the social security system in Azerbaijan. Another important idea developed in the given work is possibility of applying innovative investment-based social security system in Azerbaijan.

Approved for public release; distribution is unlimited / The Czech Republic was integrated into NATO in 1999, when the process of the enlargement of the Alliance by including Central and Eastern Europe had begun, and the idea of the EU expansion was being seriously considered. These changes and the unfavorable development of the Balkans crisis created a new security environment in the region, and the necessity for a revised European security policy. Membership in the EU became a primary strategic goal of the Czech Republic.s foreign policy. How did the NATO strategy influence the Czech security policy? What was the evolution of the security environment in the Europe-Atlantic region and the NATO-EU relationship? This thesis analyzes this process and examines its experience. The Czech Republic, as one of the candidates for integration into the EU, has created a good position for its entry. This thesis also explores recent international security relations and their strategic continuities for the creation of the new policy. Since the armed forces play an important role in the national security, the work analyzes a new concept of the Czech Republic Armed Forces reform. In the last chapter the thesis tries to define possible presumptions for the new security policy and argues some possible proposals, which is its main objective. / Lieutenant Colonel, Czech Republic Army

Proliferation and convergence of new technologies as well as the diverse media it has given rise to have had a dramatic impact on the theory and practice of contemporary filmmaking. This trend also holds considerable implication for the range of cinematic forms likely to be embraced in the future as well as the methodologies necessarily exploited in their making. The formal and expressive possibilities inherent in the climate of experimentation existing at this unique juncture in history encourage out-of-the-ordinary solutions to long-standing problems while begging important questions regarding the process and goal of filmmaking. Taking the films of the Czech New Wave and their trademark formal experimentation as a point of departure, the present study attempts to incorporate the disparate influences of these novel circumstances to filmmaking. As such, Lekhost a Tíže represents one filmmaker's efforts towards the goal of an intuitive and personal system of filmmaking, based on a flexible, yet expressive visual language that seeks to promote discovery without forfeiting narrative coherence.