Trade and Investment relations between the Czech Republic and Ecuador aims to a better understanding of their international connection level. First, the research pretends to inform any business person about the business and trade panorama of the Czech Republic. Secondly, it describes the business and trade panorama of Ecuador. Thirdly and after analyzing each nation, it reports their bilateral trade relations in a quantitative way. Finally, it contributes with conclusions of the research including potential products for trade. The thesis is intended to overcome geographic and cultural constrains between the two nations in order to make a trade analysis looking for integrations between these markets.

This thesis deals with the driving ban. I analyze three countries: Czech Republic, Germany, Austria and France. In the theoretical part I deal with the legislation, which applies to international road transport. In the practical part I deal with the analysis of a driving ban in selected states. I analyze exception from the driving ban too. The last part describes problems that bans trips bring carriers.

The master thesis "Marketing communication of Timo, s.r.o." focuses on analysis of the women underwear market in the Czech Republic emphasizing Czech company Timo, s.r.o. It devotes to the marketing mix of the company in detail, namely to the product mix, price level and distribution activities. The core of the thesis consists in the analysis of the current communication activities used by the company. The aim of the thesis is to map respective tools currently used and to suggest recommendations based on a questionnaire survey conducted among customers of the company. Those findings could possibly lead to improvements in the current communication towards ending customers.

This thesis titled The impact of monetary policy on cross-border economic activities of enterprises focuses on the monetary policy of four European countries - the Czech Republic, Slovakia, Denmark and Sweden. The first chapter discusses the theoretical principles of monetary policy, the definition of monetary policy, its objectives, tools and various types of transmission mechanisms. The second chapter compares monetary policies of the given countries, focusing on their attitude towards the common monetary union (euro zone). The third chapter analyzes the impact of monetary policy on cross-border economic activities of enterprises. It primarily analyzes effects in terms of risks, balance of payments, competitiveness, etc. The fourth chapter -- in form of case study - examines how the foreign exchange interventions by the Czech National Bank affected the Czech economy and trade. The work focuses on the last five years, where appropriate, the development of the past ten years is captured.

The aim of the thesis is to identify the specific impacts of the global financial and economic crisis on the labour market of the Czech Republic and Slovakia. The theoretical part deals with the problems of unemployment and presents the basic theoretical approaches to the functioning of the labour market. The paper then presents the underlying causes, development and spread of the economic crisis and its impact on economic performance and labour markets with an emphasis on the development of the unemployment rate in the European Union and Central European countries. The output is the analysis of effects on the labour market of the Czech Republic and Slovakia during the crisis, their evaluation and comparison.

Family business is a business in which family members have a large stake in ownership and also a deciding vote on business operation. This thesis deals with what makes the family businesses thriving. The research is conducted using the Good to Great framework by Jim Collins. Based mainly on quantitative and qualitative survey of 8 Czech companies of various fields and sizes, it was discovered that there are some links between the companies' success. These findings yield a set of recommendations, which is provided in the last chapter.

This thesis deals with development of Telecommunication Industry in The Czech Republic. The first part of the paper captures more complexly overview of global tendencies in the industry. Generally, the key focus is on the last five years from 2009 to 2013 as this was the most dynamic period of the industry so far: new trends such as MVNOs or M2M appeared, telecommunication regulations have tighten up due to united European Union regulations, which all together led to increasing competition in the industry and necessary acquisitions. One of the recent acquisitions -- Telefónica Czech Republic Group and its subsidiaries gained by PPF Group, is analysed in the second part of this thesis through financial analysis. The acquisition's importance and potential benefits are unquestionable as the operator has performed within the last five years that it can react very well during difficult economic and financial times, and it can prosper from its advantages over its main competitors.

Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. Main hypotheses that shampoos are discounted very frequently and of significant depth were confirmed. To conclude, customers' likelihood to buy shampoos increases heavily with discounted prices and some of the customers even believe that it is not worth buying shampoos for full prices.

This thesis analyzes the supply and value added chains beween Germany and the Czech Republic. Further, the effects of foreign direct investment on the respective economies are discussed. The thesis also investigates the impact of FDI on the automotive industry and the companies within. To illustrate the topic, the case study of the acquisition of Škoda by the Volkswagen Group is presented.

The Master's Thesis deals with the possibility of using graphic design (data visualisation) in the presentation of outcomes of the cultural statistics. The aim of the paper is to propose a new form of the presentation of the data o help better understanding. The first part of the thesis is devoted to the definition of the terms used further in the document, particularly the definition of the categories of information design, its historical development, and its social and psychological justification. In the second part my work firstly the current form of the outcomes is assessed and then the new form based on data visualisation is suggested.