As the objective of this work I set the marketing strategies analysis of Decasport retail store chain with sports equipment. Based on this analysis and evaluated survey I determined the suggestions and recommendations for improving the current marketing strategies. The marketing analysis consists of PEST and SWOT analysis as well as analysis of competition and communication. The survey is handled in comprehensive way, from brand awareness and its relationship of the potential customer to public company communication interference.

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Si un concepteur, architecte ou ingénieur, veut concevoir un logement de basse consommation et le site du projet se trouve dans une région au climat froid, les réponses sont nombreuses et la littérature scientifique très abondante. Si le site de notre projet se situe en climat chaud, voir très chaud, le nombre de méthodes simples pour concevoir une maison de basse consommation diminue drastiquement. La solution la plus habituelle des concepteurs non initiés à la basse consommation est de faire appel à un ingénieur d’un bureau d’études énergétiques, qui saura proposer des simulations à partir d’un modèle thermique-dynamique et anticiper la consommation du modèle. La mission d’un bureau d’études a un certain coût, et ses services ne peuvent pas être accessibles à tous les projets. Ainsi, des milliers d’architectes en climat chaud proposent des projets inspirés des références lointaines ou des réalisations non adaptées sans les conseils d’un spécialiste de l’énergie du bâtiment. Ces projets, très énergivores, continuent à croître sans cesse. Pour tous ces concepteurs des projets de taille modeste nous proposons dans cette étude une méthode facile, efficace et accessible à tous permettant de prendre conscience des enjeux bioclimatiques et les options architecturales qui existent pour réussir un projet de basse consommation, puis de le défendre auprès de ses commanditaires. En nous appuyant sur les informations en ligne accessibles à tous, nous proposons une méthode basée sur l’utilisation des degrés-jour de refroidissement et de chauffage. Une série de simulations robustes sur un modèle thermique dynamique générique fourni des résultats qui pourront être interprétables par les concepteurs et projetés sur leurs propres conceptions.La première partie de ce document analyse la construction et la culture en climat chaud: méthodes de classification climatique, les phénomènes physiques les plus significatifs en lien avec la basse consommation,et les notions de confort et température ressentie. En suite, nous proposons un outil d’aide à la conception : la Méthode des Saisons Climatiques, une méthode basée sur un concept très simple : l’ouverture ou fermeture de la maison à l’extérieur en fonction des conditions extérieures quantifiée par les degrés-jour du site. Elle permet de faire une classification climatique du site très orientée vers la conception bioclimatique. Elle base le classement d’un site selon des journées types, S1 à S6, selon jour/nuit froid/froide, tempéré/froide, tempéré/tempérée, chaud/froide, chaud/tempérée et chaud/chaude respectivement. Cette nouvelle classification peu ts’appliquer à tous les climats de la Planète. Une période de l’année continue avec une même journée type donne lieu a une Saison Climatique. Chaque Saison climatique aura des spécificités architecturales propres,et parfois contradictoires entre deux saisons climatiques différentes. L’objectif est de trouver la combinaison architecturale la plus efficace pour une période annuelle complète.Des modélisations Energy+ seront faites pour ces 6 journées types ainsi que pour une période annuelle dans une ville au climat très chaud : Dubaï. Des actions architecturales sont évaluées avec un modèle thermique dynamique.Les actions architecturales seront classées par efficacité énergétique et par temps de retour surinvestissement . Deux maisons idéales par journée type seront proposées : la maison la plus performante et la maison la plus rentable. Une méthode de combinaison d’actions architecturales permettra de trouver une combinaison cohérente d’actions en fonction du climat annuel d’un site. Ensuite nous proposerons les caractéristiques communes, un socle commun, de la maison en climat très chaud de la région du Moyen Orient. / The last 25 years have been ground-breaking in architectural design on low energy consumption in cold climate, mainly in north-western cultures. For an architect today, the method to design a passive house in cold weather and the choice of the Architectural Actions (AA), are clearly established. When the question comes to how to build a passive house in warmer, hot, and very hot climates, the strategies arepoor and often results of a combination of western strategies with a local relook. From several visits in MiddleEast countries, Saudi Arabia, UAE, Oman, Palestine, Qatar, we concluded that the strategy for low consumption houses is not established yet and poorly grasped. The lack of training on low energy consumption in hot climate and the low price of energy, force designers and owners to rely on over usage of air-conditioning systems as measures to catch up on poor bioclimatic design. This method proposes a new approach on bioclimatic designfor hot climates from an architect point of view. It is based on a Cooling Degrees Days (CDD) and Heating Degrees Days (HDD) approach, a state of art of contemporary architecture and professional experience. Localclimates are classified according to the energy-hunger of six situations of the exterior temperature during night/day : cold/cold, cold/cool, cool/warm, cold/hot, cool/hot, and hot/hot as CDD and HDD of the twelve month ofthe year. A group of days on one of those situations will be called “climatic season”. In parallel we will create two main “climatic situations”: people keep the house closed to the exterior or opened to the exterior. We will associate passive strategies to these two differents ways to live in the house: “cold” and “hot” to a closed houseand “cool” and “warm” to a house opened up to the exterior. This method allows classifying any climate in theworld under these six climatic seasons. Our climate classification can now be associated to different strategies that we will call “architectural actions” as house is closed or opened. We could already start to design a house from here, but to better understand the influence of each action we have created an Energy+ model to analyze individually the effect of a single AA. The performance of each action is evaluated under the situations of six representative journeys as well as a year round on a very hot city: Dubai. The result of the effect good or badof action during each different season situation allows us to create the best combination of AA that are best fora year round climate resulting of the combination of several climatic seasons. This low-tech method will help usto find the common features of the houses of different hot climates of a big region and find the best typology. We have carried in parallel a cost study of the base house and the financial incidence of each single action to evaluate also the payback period by action.

Submitted by Maike Costa (maiksebas@gmail.com) on 2016-01-04T14:47:55Z No. of bitstreams: 2 arquivototal.pdf: 8618588 bytes, checksum: 0cef90f35f41df85fe3794a8432a3bfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-01-04T14:47:55Z (GMT). No. of bitstreams: 2 arquivototal.pdf: 8618588 bytes, checksum: 0cef90f35f41df85fe3794a8432a3bfa (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2015-08-25 / Currently in Brazil, it can be see that the housing availability is not keeping up with population growth, and at that point, João Pessoa (Paraíba state, Brazil) is no different. As a solution to reduce the cost for housing and increase the number of buildings, their quality was sacrifice, by reducing the interior space, causing a distortion of the concept of minimal home, which gave users a major dissatisfaction factors: the lack of space, especially when it comes to social housing. In the search for solutions to this problem, spatial flexibility and adaptability comes as a way to provide the user a better quality of domestic space, more dynamic, so that housing can evolve and adapt to a diverse number of situations. Several development projects encouraging initiatives following this line of thought emerged around the world, among them the Solar Decathlon Europe, an international university competition that challenges collegiate teams to design, build and operate efficient prototype homes, with minimum dimensions and present strategies that overcome the space limitations. Therefore, this research aims the analysis of the application of flexibility and adaptability in architecture and highlight some guidelines of these aspects that can improve the interior’s quality of social housing, from Solar Decathlon Europe’s examples. For that presented a practical example of application in a housing typology of social interest in Joao Pessoa: the Gervásio Maia housing complex, built through a partnership between the Municipality of João Pessoa and the Federal Government, recognized in 2008 as a of the top ten housing projects in Brazil, but indicated as a bad example of architectural design reference for housing units in 2009. In this applied research, the methodological process adopted sought to conduct a thematic analysis of the collected material, in order to establish a relation between the collected data and what was intend to learn from the analysis. As expected result, it is believe to be leave a collaboration in the search for improvement of existing architectural problems in Social Interest Housing in Paraíba, using projective strategies more flexible and adaptable in particular to buildings already built. / Atualmente no Brasil, pode-se observar que a disponibilidade habitacional não vem acompanhando seu crescimento populacional, e nesse ponto João Pessoa (estado de Paraíba, Brasil) não é diferente. Como solução à redução de custo habitacionais para o aumento da quantidade de construções, sacrificou-se a qualidade das mesmas, diminuindo o dimensionamento de ambientes internos, causando uma deturpação do conceito de casa mínima, o que deu origem a um dos principais fatores de insatisfação dos usuários: a falta de espaço, principalmente quando se trata de Habitações de Interesse Social. Na busca de soluções para esse problema, a flexibilidade espacial e a adaptabilidade surgem como uma forma de fornecer ao usuário uma melhor qualidade de espaço doméstico, com maior dinamismo, de forma que a habitação possa evoluir e adaptar-se a um número diversificado de situações. Várias iniciativas de incentivo ao desenvolvimento de projetos seguindo essa linha de pensamento surgiram ao redor do mundo, dentre elas o Solar Decathlon Europe, uma competição universitária internacional que desafia equipes colegiais a projetar, construir e operar protótipos de casas eficientes, com dimensões mínimas e que apresentem estratégias que superem a limitação de espaço. Portanto, esta pesquisa surge com o objetivo de analisar a questão da aplicação da Flexibilidade e da Adaptabilidade na Arquitetura e, assim, apontar diretrizes de uso desses aspectos na melhoria da qualidade de interiores em habitações de interesse social, a partir dos processos projetuais do Solar Decathlon Europe. Para tanto apresentou-se um exemplo prático de aplicação em uma tipologia habitacional de interesse social de João Pessoa: o Conjunto Habitacional Gervásio Maia, construído por meio de uma parceria entre a Prefeitura Municipal de João Pessoa e o Governo Federal, reconhecido em 2008 como um dos dez melhores projetos habitacionais do Brasil, mas indicado como referência de mau exemplo de projeto arquitetônico para unidades habitacionais em 2009. Por tratar-se de uma pesquisa aplicada, o processo metodológico adotado procurou realizar uma análise temática do material coletado, a fim de se estabelecerem relações entre os dados e aquilo que se pretendia obter com a análise realizada, dividindo-se em 07 etapas principais: sistematização da pesquisa, seleção de dados, análise dos problemas da tipologia em estudo, definição de diretrizes, cadastro de projetos, análise de dados e apreciação acerca dos resultados. Como resultado esperado, acredita-se que seja deixada uma colaboração na busca por melhoria dos problemas arquitetônicos existentes em Habitações de Interesse Social na Paraíba, por meio do uso de estratégias projetuais mais flexíveis e adaptáveis, em especial, aos edifícios já construídos.

En este artículo, se podrá conocer acerca del concurso Solar Decathlon que se desarrolla desde el 2002. Se trata de un concurso pensado para iniciativas de viviendas sostenibles de universidades de todo el mundo. Además, el presente artículo permite conocer la forma de calificación, información acerca de la última edición de este concurso, así como el ganador de la mejor vivienda sostenible y demás categorías. Asimismo, se trata de motivar a los estudiantes a desarrollar este tipo de proyectos interdisciplinarios, con el fin de aportar en la conservación del medioambiente y el desarrollo óptimo de la sociedad.

Submitted by Marta Toyoda (1144061@mackenzie.br) on 2017-08-25T18:32:28Z No. of bitstreams: 2 Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2017-11-30T12:46:35Z (GMT) No. of bitstreams: 2 Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-11-30T12:46:35Z (GMT). No. of bitstreams: 2 Renata Pereira de Oliveira.pdf: 10970826 bytes, checksum: f5a47af5568d19773933f08c5aeeb262 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2014-08-12 / Inserted in theme "Sustainable Architecture", followed by considerations for the preparation of the "Architectural Design" for "Sustainability", this research begins the study of the concept for Sustainable Development related to "Sustainable Design", anchored in ecological, economic, social, spatial, cultural, technological and political dimensions. This research deals with the criteria that are capable of contributing to the viability of "Architectural Projects of Sustainable Development" to homes single-family houses in the city of São Paulo-SP. These criteria are observed for the viability and applicability of techniques and sustainable technologies that contribute to new methodologies able to resolve the environmental issues in the civil construction sector. To achieve these objectives of environmental quality beside the architecture, it will be indispensable to the attainment of sustainable construction compatible with the energy savings and the use of renewable materials, observing the cultural framework and socioeconomic status. The breadth and complexity of the issue reflects the difficulty and the challenge to establish parameters for analysis appropriate to the various elements inter-related residential construction for selfsufficient in energy. There are solar-houses that reduce the generation of waste, thus contributing to sustainable development, mitigating global warming, especially the reduction of emissions of greenhouse gases. This research is a case study of a project feasible and their technologies, which contribute to overcome the environmental problems of today. Within this universe of propositions, actions and responsibilities, the discussion presented from the perspective of the architect, the Brazilian prototype Ekó House, developed in partnership of major universities to the tender Solar Decathlon Europe, competition that took place in Madrid, Spain, in the month of September 2012. / Inserido ao tema “Arquitetura Sustentável”, seguido por considerações para a elaboração do “Projeto Arquitetônico” a favor da “Sustentabilidade”, esta pesquisa inicia o estudo do conceito de Desenvolvimento Sustentável relacionado ao “Projeto Sustentável”, ancorado nas dimensões ecológicas, econômicas, sociais, espaciais, culturais, tecnológicas e políticas. Esta pesquisa aborda os critérios capazes de contribuir para a viabilidade de “Projetos Arquitetônicos de Desenvolvimento Sustentável” às residências unifamiliares na cidade de São Paulo-SP. Estes critérios são observados para a viabilidade e a aplicabilidade de técnicas e tecnologias sustentáveis que contribuem a novas metodologias capazes de dirimir as questões ambientais no setor da construção civil. Para alcançarmos estes objetivos de qualidade ambiental ao lado da arquitetura, será indispensável à realização de construções sustentáveis compatíveis com a economia de energia e o uso de materiais renováveis, observando o quadro cultural e socioeconômico. A abrangência e a complexidade do tema refletem na dificuldade e no desafio em estabelecer parâmetros de análise apropriados aos diversos elementos inter-relacionados na construção de residências autossuficientes em energia. São casas-solares que minimizam o impacto ambiental, contribuindo ao desenvolvimento sustentável, mitigando o aquecimento global, especialmente pela redução de emissões dos gases causadores do efeito estufa. Esta pesquisa faz o estudo de caso de um projeto viável e suas tecnologias que contribuem para a superação dos problemas ambientais atuais. Dentro desse universo de proposições, ações e responsabilidades, a discussão apresentada sob a ótica do arquiteto, o protótipo brasileiro Ekó House, que desenvolvido em parceria entre universidades para o concurso Solar Decathlon Europa, competição que aconteceu em Madri, na Espanha, no mês de setembro de 2012.

The Department of Energy (DOE) confirmed Team Solar Cal Poly from California Polytechnic State University, San Luis Obispo, as a competitor in the 2015 Solar Decathlon in February 2014. The Solar Decathlon is a biennial collegiate competition to construct a net-zero home and operate it for a week of “normal use”. Solar Cal Poly needed assistance with passive and active HVAC systems for the design, and thermal load models. The competition will take place in Irvine, CA [33.67⁰, 117.82⁰ W] from September 27 – October 3, 2015. After the completion, a potential final location for the house will be Santa Ynez, CA [34.61⁰ N, 120.09⁰ W]. Ms. Willis assisted with a climate study for both locations and research passive and active HVAC systems and design elements for Team Solar Cal Poly. She modeled the final summer design in DesignBuilder to calculate the heating and cooling loads. The heating load was calculated to be 26.7 kBTU/h. The cooling load was calculated to be 2-tons. A mini-split HVAC system was selected for the final summer design based off the calculated heating and cooling loads. For this design, the Fujitsu Hybrid Halcyon Flex met the minimum requirements, and was a multi-zone system that could condition all three major spaces of the design. This report provides a summary of information and the basic design process for future Solar Decathlon designs considerations.

The thesis attempts to investigate the issues pertaining to design, fabrication and application of real-time adaptive systems for building envelopes, and to answer questions raised by the idea of motion in architecture. The thesis uses the Solar Decathlon Competition as a platform to base all the research and consequently to verify their applications. Photo-voltaic (PV) panels and shading devices are two different components of Georgia Institute of Technology s the Solar Decathlon House, located above the roof, that are based on the concept of Homeostasis or self-regulated optimization. For the PV panels, the objective is to optimize energy production, by controlling their movement to track the changing position of Sun, whereas, the objective for the shading devices is to reduce heating or cooling loads by controlling the position of shading devices, thus controlling direct and diffused heat gains through the roof. To achieve this adaptive feature, it required three layers of operations. First was the design of the mechanics of movement, which tried to achieve the required motion for the PV panels and shading devices by using minimum components and parameters. Second was the design of the individual parts that are consistent with the overall concept of the House. And finally, the third layer is the design of controls that automates the motion of the PV panels and Shading Devices, using a set of sensors that actuate the attached motors. As a final product, there is an attempt to integrate the precision and material efficiency of digital fabrication with the self-regulated optimization of the roof components.

The North House is a proof-of-concept prefabricated solar powered home designed for northern climates, and intended for the research and promotion of high-performance sustainable architecture. Led by faculty at the University of Waterloo, the development and design of the project involved a broad collaboration between faculty and students at the University of Waterloo, with Ryerson University and Simon Fraser University. The North House prototype competed in the U.S. Department of Energy’s Solar Decathlon in October of 2009. This thesis identifies the North House as a component-based building. It illustrates in detail the components of which the house is composed, the sequence by which they are assembled, and the details that allow for the building’s rapid assembly and disassembly. Finally, the thesis explores the possibilities afforded by componentbased architecture including adaptability, off-site fabrication and demountability. Drawing on this, the thesis projects future ways of designing buildings sustainable to both manufacture and operate.

The North House is a proof-of-concept prefabricated solar powered home designed for northern climates, and intended for the research and promotion of high-performance sustainable architecture. Led by faculty at the University of Waterloo, the development and design of the project involved a broad collaboration between faculty and students at the University of Waterloo, with Ryerson University and Simon Fraser University. The North House prototype competed in the U.S. Department of Energy’s Solar Decathlon in October of 2009. This thesis identifies the North House as a component-based building. It illustrates in detail the components of which the house is composed, the sequence by which they are assembled, and the details that allow for the building’s rapid assembly and disassembly. Finally, the thesis explores the possibilities afforded by componentbased architecture including adaptability, off-site fabrication and demountability. Drawing on this, the thesis projects future ways of designing buildings sustainable to both manufacture and operate.