In this study it is argued that organisations can contribute to development through their Corporate Social Responsibility Initiatives (CSR). Therefore one should consider CSR programmes similar to development programmes and should be managed accordingly. When one communicates in a development context it happens within the extensive field of development communication. In this field the participatory approach to development communication is regarded as the normative approach. In view of this, this study argues that communication in CSR programmes should conform to the principles of the participatory approach. Participatory evaluation is one of the elements of the participatory approach; therefore the evaluation of programmes should adhere to the principles of the participatory approach to contribute to sustainable development. For this reason this study is informed by the relevant principles of the participatory approach to evaluation: dialogue; participation; empowerment and diversity. These principles of participatory evaluation are rooted in the mentioned principles and they are: partnership; participation in evaluation; acknowledgement of local knowledge; empowerment and change. The financial sector in South Africa is one of the largest financial contributors towards CSR. As a result, two financial organisations were chosen to be studied. The research question of this study is: What is the nature of the communication during evaluation of CSR programmes in the financial sector? A qualitative approach is used in this study to obtain the relevant information. Qualitative content analysis, semi-structured interviews and focus groups were used as research methods. The conclusion is made that none of the five programmes in this study use participatory evaluation to evaluate their CSR programmes. In two of the programmes a limited partnership is identified between the organisation and/or the program leader and the beneficiaries, while no partnership was found in the other three programmes. Limited participation from the beneficiaries of the two programmes during evaluation was observed; hence limited local knowledge is recognised in these two programmes. It was also found that only two programmes' beneficiaries are empowered through evaluation and only these two programmes changed according to the beneficiaries’ input. These findings that were made through an empirical study indicate that in spite of the limited presence of some principles of participatory evaluation in two of the five programmes, neither of the organisations uses participatory evaluation methods to evaluate their CSR programmes. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

In this study it is argued that organisations can contribute to development through their Corporate Social Responsibility Initiatives (CSR). Therefore one should consider CSR programmes similar to development programmes and should be managed accordingly. When one communicates in a development context it happens within the extensive field of development communication. In this field the participatory approach to development communication is regarded as the normative approach. In view of this, this study argues that communication in CSR programmes should conform to the principles of the participatory approach. Participatory evaluation is one of the elements of the participatory approach; therefore the evaluation of programmes should adhere to the principles of the participatory approach to contribute to sustainable development. For this reason this study is informed by the relevant principles of the participatory approach to evaluation: dialogue; participation; empowerment and diversity. These principles of participatory evaluation are rooted in the mentioned principles and they are: partnership; participation in evaluation; acknowledgement of local knowledge; empowerment and change. The financial sector in South Africa is one of the largest financial contributors towards CSR. As a result, two financial organisations were chosen to be studied. The research question of this study is: What is the nature of the communication during evaluation of CSR programmes in the financial sector? A qualitative approach is used in this study to obtain the relevant information. Qualitative content analysis, semi-structured interviews and focus groups were used as research methods. The conclusion is made that none of the five programmes in this study use participatory evaluation to evaluate their CSR programmes. In two of the programmes a limited partnership is identified between the organisation and/or the program leader and the beneficiaries, while no partnership was found in the other three programmes. Limited participation from the beneficiaries of the two programmes during evaluation was observed; hence limited local knowledge is recognised in these two programmes. It was also found that only two programmes' beneficiaries are empowered through evaluation and only these two programmes changed according to the beneficiaries’ input. These findings that were made through an empirical study indicate that in spite of the limited presence of some principles of participatory evaluation in two of the five programmes, neither of the organisations uses participatory evaluation methods to evaluate their CSR programmes. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

Researchers often benefit from gathering data from participants without any regard for the participants’ needs. In other words, the data gathering process is often not reciprocal in nature, as the researcher is often the only beneficiary. The Mmogo-method® is proposed as a data gathering method that also benefits participants. Three distinct phases are distinguished in applying the Mmogo-method®. During the first phase the researcher gains entry into the research context an ethically sensitive manner. Participants are asked to arrange themselves into groups (not more than eight to ten people participate in a session). They are duly informed of the nature of the research topic and what it entails; namely that they will be requested to make visual representations of specific experiences by using unstructured materials such as malleable clay, dried straw and different colours and sizes of beads. The participants are also informed that only partial confidentially of the information that they share can be ensured because of the group context in which the data are obtained. The participants are, however, asked to treat all shared information as confidential. The Mmogo-method® is usually applied in a group context to allows the dynamics of group processes to inform and enrich the research context. The second phase is introduced by an open-ended prompt that requests the participants to use the unstructured material to visually represent their experiences. In this study, mental health workers were asked to visually represent their coping strategies. On completion of the visual representations, the third phase is initiated. A team of researchers (including counsellors and if needed interpreters) engage in a process of individual and group discussions. Individual participants explain the meaning of each object and action(s); the relationship between the objects and the relevance of the objects in relation to the research prompt; and finally the symbolic value of the objects. After the individual participant has explained the visual representation, the rest of the group is asked to complement the individual participant’s explanation with their perceptions or experiences. Little or no literature is available on how participants experience a visual research method (Mmogo-method®). In this study, the researcher used the Mmogo-method® to elicit mental health workers' coping strategies from a positive participatory perspective and to describe the participants’ experiences of participating in the Mmogo-method® as a data gathering method to elicit the coping strategies of the mental health workers. Mental health workers (telephone counsellors, trauma counsellors, social workers, social auxiliary workers and other professionals) are required to engage with the challenges their clients face and to assist them by means of psycho-social interventions on a daily basis. The mental health workers from Childline who work with children deal with clients who undergo various traumatic experiences, such as severe violence and neglect; physical, emotional and sexual abuse; abduction, homelessness and prostitution. The coping of these mental health workers is important because violence against children is one of the most prominent manifestations of violence in South Africa. More than half of the reported cases against children during the financial year of 2010 were sexual offences. There is a significant shortage of mental health workers to address children’s psycho-social needs in South Africa. Due to the traumatic nature of the mental health workers’ work, they often experience burnout, vicarious traumatisation and compassion fatigue. The management of Childline requested an investigation into the coping strategies of their mental health workers. Childline is a non-governmental organisation that provides a 24-hour toll-free helpline, as well as online counselling services to children and their families. Permission to conduct the research was obtained from the North-West University’s ethical committee, as well as from the heads of departments of the relevant mental health workers. The mental health workers from Childline were invited to participate in the research. The Mmogo-method® was specifically applied from a positive participatory approach and allowed for the positively focused subjective contributions of research participants to the research process. Qualitative research with a case study design was applied. Textual and visual data were gathered and analysed in two phases. First, by the researcher and participants during the research process, and second, by using thematic analysis for the textual data, and visual data analysis of the visual data. Findings revealed themes related to the coping strategies of the mental health workers on an intrapersonal and an interpersonal level, which is not the focus of this study. In terms of the application of the Mmogo-method®, the mental health workers experienced the research context of unconditional positive regard and acceptance as a therapeutic intervention. The applied method supported the mental health workers in making a positive appraisal of their coping strategies and environment. They gained insight into their level of appreciation for their current occupation and interpersonal relationships. They also became more aware of their coping strategies in these contexts. The positive and supportive research context, the material used in applying the method and the group processes experienced were identified as factors contributing to the therapeutic experience of the process. These aspects lead the mental health workers to awareness, maintaining their focus and allowing for shared experience. The findings highlighted that research is not only a matter of obtaining data from participants, but should also allow participants to benefit from the process. Further research is recommended to explore other methodologies that could serve a dual purpose of addressing the needs of both the researcher and participant. / MSc (Clinical Psychology), North-West University, Potchefstroom Campus, 2014

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

Researchers often benefit from gathering data from participants without any regard for the participants’ needs. In other words, the data gathering process is often not reciprocal in nature, as the researcher is often the only beneficiary. The Mmogo-method® is proposed as a data gathering method that also benefits participants. Three distinct phases are distinguished in applying the Mmogo-method®. During the first phase the researcher gains entry into the research context an ethically sensitive manner. Participants are asked to arrange themselves into groups (not more than eight to ten people participate in a session). They are duly informed of the nature of the research topic and what it entails; namely that they will be requested to make visual representations of specific experiences by using unstructured materials such as malleable clay, dried straw and different colours and sizes of beads. The participants are also informed that only partial confidentially of the information that they share can be ensured because of the group context in which the data are obtained. The participants are, however, asked to treat all shared information as confidential. The Mmogo-method® is usually applied in a group context to allows the dynamics of group processes to inform and enrich the research context. The second phase is introduced by an open-ended prompt that requests the participants to use the unstructured material to visually represent their experiences. In this study, mental health workers were asked to visually represent their coping strategies. On completion of the visual representations, the third phase is initiated. A team of researchers (including counsellors and if needed interpreters) engage in a process of individual and group discussions. Individual participants explain the meaning of each object and action(s); the relationship between the objects and the relevance of the objects in relation to the research prompt; and finally the symbolic value of the objects. After the individual participant has explained the visual representation, the rest of the group is asked to complement the individual participant’s explanation with their perceptions or experiences. Little or no literature is available on how participants experience a visual research method (Mmogo-method®). In this study, the researcher used the Mmogo-method® to elicit mental health workers' coping strategies from a positive participatory perspective and to describe the participants’ experiences of participating in the Mmogo-method® as a data gathering method to elicit the coping strategies of the mental health workers. Mental health workers (telephone counsellors, trauma counsellors, social workers, social auxiliary workers and other professionals) are required to engage with the challenges their clients face and to assist them by means of psycho-social interventions on a daily basis. The mental health workers from Childline who work with children deal with clients who undergo various traumatic experiences, such as severe violence and neglect; physical, emotional and sexual abuse; abduction, homelessness and prostitution. The coping of these mental health workers is important because violence against children is one of the most prominent manifestations of violence in South Africa. More than half of the reported cases against children during the financial year of 2010 were sexual offences. There is a significant shortage of mental health workers to address children’s psycho-social needs in South Africa. Due to the traumatic nature of the mental health workers’ work, they often experience burnout, vicarious traumatisation and compassion fatigue. The management of Childline requested an investigation into the coping strategies of their mental health workers. Childline is a non-governmental organisation that provides a 24-hour toll-free helpline, as well as online counselling services to children and their families. Permission to conduct the research was obtained from the North-West University’s ethical committee, as well as from the heads of departments of the relevant mental health workers. The mental health workers from Childline were invited to participate in the research. The Mmogo-method® was specifically applied from a positive participatory approach and allowed for the positively focused subjective contributions of research participants to the research process. Qualitative research with a case study design was applied. Textual and visual data were gathered and analysed in two phases. First, by the researcher and participants during the research process, and second, by using thematic analysis for the textual data, and visual data analysis of the visual data. Findings revealed themes related to the coping strategies of the mental health workers on an intrapersonal and an interpersonal level, which is not the focus of this study. In terms of the application of the Mmogo-method®, the mental health workers experienced the research context of unconditional positive regard and acceptance as a therapeutic intervention. The applied method supported the mental health workers in making a positive appraisal of their coping strategies and environment. They gained insight into their level of appreciation for their current occupation and interpersonal relationships. They also became more aware of their coping strategies in these contexts. The positive and supportive research context, the material used in applying the method and the group processes experienced were identified as factors contributing to the therapeutic experience of the process. These aspects lead the mental health workers to awareness, maintaining their focus and allowing for shared experience. The findings highlighted that research is not only a matter of obtaining data from participants, but should also allow participants to benefit from the process. Further research is recommended to explore other methodologies that could serve a dual purpose of addressing the needs of both the researcher and participant. / MSc (Clinical Psychology), North-West University, Potchefstroom Campus, 2014

Since the democratic election in 1994 and the publishing of the SA Schools Act on the 16th of November 1996 the South African education system has undergone a fundamental transformation. Pupils are regarded as a specific interest group that stands in a partnership relationship with other interest groups (stakeholders) in the school. The principle of partnership advocated by the South African Schools Act invites pupils to partake in and share responsibility for the governance, organising and funding of public schools. To participate in school management pupils have to be part of participative structures. Two such structures for pupil participation and representation exist in South African schools, namely SRC's and the governing body of the school. The aim of this research is to develop a model for pupil participation in the management of schools and specific attention was given to participative management of pupils on the SRC and governing body of the school. In order to operationalize the above mentioned aim an analysis of the nature of participative management by pupils was done on the basis of theoretical approaches to participative management. Participative management by pupils can only be successful if the following participative management techniques namely pupil participation, pupil empowerment, influence. participative decision-making, delegation, democracy, decentralization, committees and meetings are interwoven with the participative management process. Pupil participation can also be successful if the advantages of such participation is realised by all school interest groups. The structure and functioning of pupil participation in the management activities of the school is reviewed firstly by giving attention to the practices of pupil participation in the education systems of a few international countries. This is done by analizing the structure of each education system, the statutory directives for pupil participation and the structures for pupil participation in these education systems. Secondly the managerial involvement of pupils in the management activities of SRC's and the governing bodies of schools was reviewed, while certain lacunas that resulted from the lack of information were addressed by empirical research. As a result of the preceding criteria a model for pupil participation in school management was developed and certain findings and recommendations were derived from it. / Thesis (Ph.D.)--Potchefstroom University for Christian Higher Education, 2000

Since the democratic election in 1994 and the publishing of the SA Schools Act on the 16th of November 1996 the South African education system has undergone a fundamental transformation. Pupils are regarded as a specific interest group that stands in a partnership relationship with other interest groups (stakeholders) in the school. The principle of partnership advocated by the South African Schools Act invites pupils to partake in and share responsibility for the governance, organising and funding of public schools. To participate in school management pupils have to be part of participative structures. Two such structures for pupil participation and representation exist in South African schools, namely SRC's and the governing body of the school. The aim of this research is to develop a model for pupil participation in the management of schools and specific attention was given to participative management of pupils on the SRC and governing body of the school. In order to operationalize the above mentioned aim an analysis of the nature of participative management by pupils was done on the basis of theoretical approaches to participative management. Participative management by pupils can only be successful if the following participative management techniques namely pupil participation, pupil empowerment, influence. participative decision-making, delegation, democracy, decentralization, committees and meetings are interwoven with the participative management process. Pupil participation can also be successful if the advantages of such participation is realised by all school interest groups. The structure and functioning of pupil participation in the management activities of the school is reviewed firstly by giving attention to the practices of pupil participation in the education systems of a few international countries. This is done by analizing the structure of each education system, the statutory directives for pupil participation and the structures for pupil participation in these education systems. Secondly the managerial involvement of pupils in the management activities of SRC's and the governing bodies of schools was reviewed, while certain lacunas that resulted from the lack of information were addressed by empirical research. As a result of the preceding criteria a model for pupil participation in school management was developed and certain findings and recommendations were derived from it. / Thesis (Ph.D.)--Potchefstroom University for Christian Higher Education, 2000

South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014