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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Språkval och tilltal på webbsidor : En kvalitativ studie om språkval och tilltal på svenska kommuners webbsidor om ekonomiskt bistånd / Language and appeal on websites : A qualitative study about language and appeal used at Swedish municipalities websites for financial aidKarlsson, Lovisa, Sjögren, Loella January 2018 (has links)
The purpose of this study has been to analyze whether the asymmetric power may increase or decrease between citizens and authorities, based on authorities choice of language and appeal. A qualitative approach has been used as a method, with a qualitative content analysis as a base and qualitative interviews as a complement. In order to collect the empirical material, a qualitative content analysis has been made on 20 different municipalities' websites, where the introduction of financial aid has been analyzed. The theoretical point of departure has been powerposition and Ervin Goffman’s view on stigma, shame and guilt. Research shows that authorities have the opportunity to take power and control of citizens already in the offer of support. The authority has the power to design the text and therefore also the power to decide and determine its limits. Based on the language selection found on the websites, recipients are included or excluded by the texts chosen language and appeal. The result shows that the chosen language and appeal on websites may risk to increase the asymmetric power relationship between authorities and citizens.
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