The purpose of this study was to establish a predictive model of the factors that contribute to the decision-making process when purchasing denim by 13- to 19-year-old adolescents living in the U.S. The researcher created an online survey through Qualtrics and administered it to an opt-in panel of adolescents, through Centiment. There were 460 survey responses collected. Important denim attributes to respondents included comfort and fit, price, durability, and body perception. Significant predictors that increased respondents’ intention to purchase denim jeans included intrinsic attributes-appearance of fabric on the body, cognitive attributes, tighter fit, and purchased denim in the last three months. Significant predictors that decreased respondents’ intention to purchase denim jeans included if the price was increasingly more than $40 and gender. The information gathered in this study could help manufacturers focus on what adolescents consider important in denim jeans and adjust production and marketing strategy as needed. Future research should determine which attributes were contributing to the significance of intrinsic attributes-appearance of fabric on the body and cognitive attributes. Another future research study could conduct the research with physical examples of denim jeans present.

This study examines what is significant for high quality of jeans, and what processes and factors affects the intrinsic quality of the jeans. Based on this, compilations of reclaim statistics was made and interviews and quality testing was conducted to see if high quality requirements is key to both produce jeans of good quality and to reduce the number of complaints.Quality management is an important part of the day-to-day business of a company and should permeate the entire organization and all processes. In order to create jeans withhigh quality, quality testing is an important part of a quality management. Quality tests are made to ensure that the products meet the demands and expectations on its properties. Quality tests also play an important role in the compilation and analysis of customer reclaims. Despite the quality and quality tests, there is a risk that dissatisfiedcustomers reclaim products they are not happy with. To relate customer claims against the quality of tests is a good way to evaluate what the problem is, or if it even is a problem.The study showed that high quality could be the solution to ensure the production of jeans with high quality. However, the problem is complex and therefore, the solution to reduce claims and high quality products to be something else or part of the solution. That goes for any company to be familiar with the underlying quality dimensions and based on that analyze where the critical points are found in their product development and manufacturing process.For the company of this study, the authors consider that the solution does not lie in raising quality requirements, but rather that the sewing should be improved and more quality control over garment measurement lists should be made. Quality tests cannot prove a lack of quality material and thus the authors consider that much of the claims are due to good will. / Program: Textilingenjörsutbildningen

The increase of trading has created many environmental, ecological, social and ethical problems. The main concern across all industries is to create more sustainable, eco-friendly and ethical manufacturing processes. Only by influence consumer's purchasing behavior there might be the demand for eco-green products. The fashion and textile industry as one of the main contributor to the world's economy is one of the main environmental polluter (e.g.: soil, lakes, river and air). Recently, many young fashion designers started to offer eco-green fashion to the market. This new phenomenon might change the course of the world fashion industry. The goal of this research is to find out the real demand for eco-green products and its impacts on the traditional methods of fashion manufacturing. Three geographical areas where chosen to represent consumption side (US and EU (UK)) and manufacturing side (China). The specific fashion garment was chosen to demonstrate detailed analysis of the manufacturing processes and its new eco-green formula -- the denim jeans. The primary and secondary research approaches were chosen to cover the whole industrial view on this phenomenon. The outcome of the research showed that the major impact was on the general consumer's purchasing behavior and their life style. It is a new trend and concept that is reshaping the traditional fashion business models. Denim jeans industry leaders such as Levi's Strauss are in process of implementing eco-green, ethical and fair-trade factors into their long-term strategy.