Farmers markets, system of bio-boxes, community supported agriculture, yard sale and stores, is a summary of alternative forms of selling local food which can be found on our market. On the other side the newly established sections or shelves in supermarkets are starting to provide and include local food in their product range only after consumer pressure. Local food does not fall into one particular definition. Each of us under this designation can specified to what extent or distance of locality means to him. These foods have several advantages over conventional foods. Among the advantages is included growing in the Czech Republic, the absence of imports from distant countries, harvesting food at the time of ripening and more. Labeling, labeling method itself and the importance of brands is described in chapter political viewpoint.

National legitimacy played in the politics of post-war Communist Party of Czechoslovakia an important role. The addressees of communist policy should primarily be "members of the nation." The subject of my research work in this way was the formulation of national identity and its role in the Communist politics in the first postwar year, especially the cultural field. For the conceptualization of the concept of propaganda in the Communist Party, I was inspired discourse analytical approaches that have helped me in exploring answers to the question of the role of Czech national identity in the propaganda of the Communist Party of Czechoslovakia.

This thesis investigates corporate environmental discourse by focusing on the language of corporate environmental reports. It seeks to find out more about how corporations talk about environmental problems and how they position themselves in relation to these. The theoretical underpinning draws from ecolinguistics, specifically ecocritical discourse analysis, which critically evaluates discourses on the environment. Environmental reports published by the company Toyota are analysed through corpus linguistic techniques which help to identify the salient concepts and then further scrutinize their textual environment to uncover the dominant discourse patterns. The analysis reveals that the aim of the reports is portray Toyota as a company which actively protects the environment, which confirms the PR nature of the reports. As a result, negative information or data are downplayed and the company distances itself from these by obliterating its role (through devices such as nominalisation, passive voice or intransitive verbs). Ecological problems as such are addressed rarely and serve more as a background for the company to improve its public image. If they occur in the reports, the link between the problems and human activity is not explicitly stated. The ecological problems are also discussed as...

This thesis focuses on the characteristic of the author's posture of Michel Houllebecq, a contemporary French author. The theoretical part of the thesis outlines the development of the author's concept during the 20th century and characterizes the author's posture in views of the Swiss literature critic Jérôme Meizoz, whose studies the thesis is based on. The second part of the thesis is dedicated to Michel Houllebecq's life and his present literature career. It gradually introduces his works together with receptions they received by the public. The description of the author's image follows. The final part comprises of the analysis of Houllebecq's work discursive ethos, which is the analysis of the author's poetics and style. The influence of those personalities who most affected author's style and his artistic pose as a whole is also emphasized. The thesis is complemented with a complete list of works by Michel Houllebecq and an illustrative photographic annex.

The diploma theses "Representation of Homosexuality in American Sitcom, as exemplified by Will & Grace and Modern Family" examines the portrayal of minority groups on television. Initially vilified as perverts and abominations, homosexual individuals are now seen as complex characters that buck older stigmatization and stereotypes. These changes can be exemplified and documented across different popular genres currently on television. However, a sitcom is a genre defined by specific rules. Thanks to its simple, recognizable formula, a sitcom is easily adaptable abroad. It has the ability to quickly respond to current social issues. It is also defined by a specific relationship with humor which largely consists of generalizations and simplifications. In sitcoms, stereotyping is readily applied to all minority groups, homosexuals being no exception. Considering the recent development in the representation of homosexuality on television, the question is: how does the conversation about homosexuality transfer to the sitcom? Does the change in conversation go hand-in-hand with changing the existing stereotypes that are specific to the genre? How does contemporary context affect the representation of homosexuality in sitcoms? This thesis aims to answer these questions by analyzing two sitcoms: Will &...

The work aims to describe field of discourses, where the texts and talks about immigration (more concretely about immigrants in the Czech Republic) are created. The theoretical part describes the notions of nation and identity; it also provides a brief description of the explanatory models of migration and describes the universalism and particularism dichotomy in the immigration policies. Moreover it elaborates a concept of the multiculturalism as a discourse and construction. The concept of discourse is firstly explained in broader theoretical context, with reference to issues of language, power and ideology; secondly in its methodological consequences. Author also gives an account of linguistic tools (modality), and concepts of related sciences (binary opposition, ideological square). The analytical approach is based in the frame of the Critical discourse analysis. An important conclusion is the revelation of the risk as a discourse which legitimates the power and dominancy over immigrants. According different strategies regarding the risks' construction, three main categories in the field of discourse was considered: opportunity, ambivalence and threat. For the further study the author recommends to investigate the field of key actors who has a power to create and shape the discourses in this field.

The main objective of the thesis is to analyse different presence and perception of Russia in discourse of political figures in Slovakia and the Czech Republic since accession of both countries to European Union till 2013. First part of the work is theoretical and introduce main methodological foundations of the thesis, i.e. basics of discoursive analysis and selected approaches to discoursive analysis. In second part of the work, the author identifies main individual discourses intepreting Russia in various positions, which can be found in public discourse in selected countries. Third part of the work provides chronological overview of development of discourse on Russia in relation to various historical events explicitly or implicitly concerning Russia. Final chapter then provides comparative analysis between the discourse in Slovakia and the Czech Republic.

This paper presents concept of identity in the theory of international relations. Impact of identity in China-US relations was analysed by way of the critical discourse analysis. The analysis was conducted on the basis of texts from American and Chinese media that covered a certain moment in connection with Taiwan and Chinese currency. After verification of criteria was proved that identity has a role in their mutual relation.

This thesis examines the process of securitization in the relationship between Israel and Iran during Benjamin Netanyahu's second term as Israeli Prime Minister, specifically the period between taking office in 2009 and the conclusion of the nuclear deal with Iran in 2015. The aim of the paper is to analyse the process by which Netanyahu has made Iran such a major security threat that the whole world should be concerned about it. The thesis examines the international dimension of this issue, that is, Netanyahu's speeches that were targeted at an international audience, in some cases especially at an American one, since the United States has been Israel's closest ally since the creation of the State of Israel. The thesis is divided into a theoretical part, which focuses mainly on the theory of securitization, on which the entire work is based, and an empirical part, i.e. the actual analysis of the speeches transcribed into textual form. The greatest emphasis in this analysis is placed on the linguistic devices used, the choice of words and the setting of facts, events or actions in the context chosen by Netanyahu. The analysis of these speeches is intended to reveal the way in which Netanyahu wanted to make Iran a literal existential threat not only to Israel, but ultimately to the whole world,...

The private sector is an integral part of the global mainstream political development discourse. It appears in different contexts that define its roles in the field of development cooperation policy and therefore imply diverse political actions. The thesis analyses the Czech development discourse in connection with the private sector from 1995 until today. Based on the method of discourse analysis of the outputs of relevant development stakeholders the research identifies four different types of development discourse in relation to the private sector: "The private sector - a taboo", "We pay, we want Czech enterprises in development cooperation", "The private sector, the careless destructor", "The private sector, the darling of the development cooperation policy stakeholders." Out of the discourses identified, every type is typical for a specific time period as well as a specific set of stakeholders employing the discourse. Generally, until the Czech accession to the EU, the private sector does not seem to be an important element of the governmental development discourse since the theme is practically absent. This changes with the global economic crisis and even more notably after 2015 when generally all of the relevant development actors, including the traditionally very critical NGO sector,...