This thesis is concerned with the media image of Czech and British press regulation, with a focus on daily newspapers. The theoretical part deals with selected normative requirements for media, the concept of public interest, the legislative framework of the press operation in the Czech Republic and the United Kingdom, self-regulation mechanisms of the British press, and, last but not least, ethical norms and professional practice that comes with the occupation of a journalist. The thesis also presents the main representatives and the basis of critical discourse analysis, the selected procedures of which are then used in the follow-up study of media content. The analytical part focuses on the discourse of selected Czech and British daily newspapers and examines it in the context of two events associated with state intervention into media regulation. Inthe case of the Czech Republic it is the approval of Law no. 52/2009, titled by the media as "muzzle law", in the case of the United Kingdom we are concerned with the exposal of illegal methods for obtaining information by News of the World, a British weekly. Both of these events led to significant media response, among other reasons because they were closely tied with the issue of media regulation, respectively press regulation. Using the tools of...

The erotic website SuicideGirls.com can be viewed in the context of striptease culture. The term was coined by the sociologist Brian McNair in 2002 in order to describe the tendency to openly theme the human sexuality within media content. Simultaneously with the metaphorical and literal exposing, the intimacy is being constructed within the discourse as an expression of true self and, as Feona Attwood develops McNair's claims speaking about sexualization of culture, the representation becomes the selfrepresentation. The SuicideGirls present themselves especially on soft-pornographic photographs through a significant alternative stylization, mostly tattoos and piercing. While for example Megan Jean Harlow (2009), a feminist critique representative, considers the style-creating elements of tattoo as an expression of distinctive practices, according to Shoshana Magnet (2007) the soft-pornographic mode of representation reduces the distinctiveness of SuicideGirls to a certain form of standard pornography. The semiotic and psychoanalytical interpretation of SuicideGirls.com focuses on softpornographic symbolic of the distinctiveness perceived by the community. Jacques Lacan's mirror stage concept explains the principles of subject's identification with his or her specular image. It is also important to...

The diploma thesis focuses on representation of protest in the official periodical of Czech Anarchist federation. It looks into the protest strategies which influence the level of personal lifestyle of an individual. This practice is connected to the issue of devaluation of the anarchist programme and more prominent emphasis on the form of the activities rather than the content. On the example of anarchist review Existence the thesis investigates how the practice is treated at the discursive level in Czech context. It poses a question whether the accent of a particular lifestyle results in shaping a required normative ideal of social identity. At the theoretical level, the thesis reflects how mainstream media tend to represent protest events. Simultaneously, it describes alternative media as the instrument to oppose the dominant media practice. Using the method of discourse analysis based on Norman Fairclough's linguistic approach, the text looks into the similarities between the mainstream and the alternative. The analysis focuses especially on modern tactics of the anarchist movement, politicization of everyday life, reflection of these phenomena within the movement and possible above-mentioned impact on the anarchist programme.

The theme of this thesis is a conceptualization of media discourse of social inadaptability on example of news reporting on the internet portal iDNES.cz. I am analysing various ideological resources and social conditions which may influence the existence and prevailing of this discourse type. My goal was also to answer the question which social groups and individuals are associated with this label and what characteristics are attributed to them by journalists. The survey examined media texts from 2006 to 2009 within theoretical and methodological framework of the critical discourse analysis by Norman Fairclough.

The thesis examines whether Czech and Slovak printed national daily newspapers reveal expressions of patriotism and fanfare in ice-hockey news reports. Sports matches between two nations, which once formed one state, have all the requisites for being more special and prestigious than regular matchups. For this reason, these two events have been selected as suitable for analysis: the final match in the 2000 World Championship between the Czech Republic and Slovakia (5:3) and the 2012 semifinal between the same opponents (1:3). The theoretical part introduces concepts of nation, nationalism, national identity, national symbols, myths, stereotypisation and fanfare. In the empirical part, a discourse analysis is performed for their examination and application on a research sample, which consists of texts from the time of the given matches between the Czech and Slovak national teams. As an assistant method, a quantitative content analysis has been chosen to provide answers to questions concerning the number and location of articles in each country's newspapers. The results of the analysis proved that Czech and Slovak printed daily newspapers frequently reveal expressions of patriotism and fanfare in the period under review, distinctively using the first person of the plural "we" or a tendency...

This thesis provides a complex overview of function of adverbial elements in initial position, with focus on theirs typology and distribution in anteposition in two lingual corpuses - publicistic and literary. Meanwhile analyzes eventual position of these anteponed adverbial elements behind the verb and finally based on quantitative results deduces factors, which influence acceptability of postposition of these adverbial elements. Based on this, it follows their postposition and provides a conclusion with differences in two types of text. In addition, that follows both observation and comparison of combinations of adverbial elements in initial zone in publicistic and literary corpus.

in English This thesis focuses on the construct of gender in the modernist novel Eva by the Dutch authoress Carry van Bruggen in relation to the individual human subject. The goal of this thesis is to analyse how is gender constructed in the book and how this construct influences the psychic development and decision making of the main character, a woman named Eva. The answer to the main research question What role does the construct of gender play in the life of the main character of the novel Eva? was reached with the help of the discourse analysis, namely the post-structuralist discourse analysis using the deconstructive reading. The thesis is at the same time theoretically anchored in the post-structuralist feminist literary criticism. The theoretical part therefore draws on the ideas of Jacques Derrida, Michel Foucault, Judith Baxter and Judith Butler. As an inspiration for the discourse analysis itself served the discourse analysis dealing with the gender identity that was carried out by Kateřina Zábrodská in 2009. The first step in the analysis stage was to identify the relevant passages of the novel that inform what does it mean to be a man or a woman. The comments on these passages focus on the individual claims about gender, they formulate what kind of duties and limits these discourses...

(in English): The thesis is attempting to present theory of art by Susanne Langer. In the first phase it presents her view of perception, which is deeply intertwined with other processes of our mind. Therefore, the thesis is focusing, in her view of perception, on basic principles of human communication and expression, which are all regulated in perspective of this theory by a concept of a symbol. A symbol is presented here as an element, which we revive through perception on one hand and project it into the perceived at other. Therefore the attempt is accompanied by explanation of all aspects of the symbol as one of the basic units operating in the mind, before focusing on perception in general. The thesis then proceeds to narrow perception, to a perception of art, in distinguishing a discoursive and non-discoursive symbol, and a specific non-discoursive symbol in art. On the basis of this distinction, the aim is to explain how Langer views the art, art creation and its value in such a realm of symbolism. In parallel with this development, from the general perception to the definition of art, the term feeling will be increasingly employed in the text. The concept will be presented also as a necessary part of our actions, communication and perception, although feeling is commonly understood as...

This thesis deals with toponym of Tschechei, which has not been studied yet in detail. This topic is still relevant since even today the Czech Republic is also called Tschechei by natives and non-natives. In this work, three theories were formulated, which describe the etymology and usage of this term. These theories were then applied in diachronic and synchronic analyses to find out the meaning of the term Tschechei used by different users of a language. Furthermore, the corresponding theory was assigned to each use. This method proved that this term is present in diachronic as well as in synchronic language usage. This thesis presents a conclusion that the explanation and description of this toponym in the available dictionaries is not sufficient. Therefore, the term of Tschechei is defined as a separate dictionary entry for the prepared German-Czech dictionary.

Despite already thirty years after gaining independence, Ukraine is still having difficulties forming an integral and united national identity. The language issue in Ukraine is a vivid example of the problem Ukraine is confronting. Numerous efforts have been made with the aim to strengthen the role of the Ukrainian language, but the presence of the Russian language in Ukraine is still strong. Furthermore, the battle between these two languages often provokes huge public debates, and the debates do not revolve around the language use itself, but usually associate it with the wider debate of the Ukrainian common memory. Although much research has been devoted to analysing the narratives of relevant language laws, the discourses of Ukrainian politicians, or public opinions of the language issue and their links with people's political orientation, this thesis will focus on the discourses of media, an equally important site which represents and reproduces everyday nationalism. By adopting the methodology of critical discourse analysis, this work aims to uncover what are the common themes behind the everyday debate on the language issue in Ukrainian media and what are the typical mechanisms and strategies in the language use of media discourses to facilitate propagating their language ideologies. After a...