The topic of the diploma thesis is the encoding of an ideological message in normalization series of Czechoslovak Television, specifically in the series Matka (Mother). This nine-part television saga was filmed in 1975 on the occasion of the XV Congress of the Communist Party of Czechoslovakia, planned for April 1976. Most normalization series had one thing in common - through the story of ordinary people, with whom the viewers could easily identify - they passed to the viewers the attitudes, the system of rules or the interpretation of history seen through the prism of the ruling party. The series Matka also followed this practice, and using the story of a woman - a laundress - showed the development of the labour movement in Bohemia. The theoretical part of the thesis consists of clarifying the concepts - ideology, propaganda and normalization; at the same time, it reflects the history of Czechoslovak Television and its importance as one of the most powerful tools of propaganda in the period of normalization. In this respect, television series, due to the immense popularity with TV viewers, were very effective. Therefore, their essence and thematic focus in the context of the social climate are analyzed in the theoretical part, too. The used methodology, identifying and interpreting the...

This master's thesis deals with the British political Conservative discourse on Global Britain in the years 2016-2020 and the United Kingdom's place in the post-Brexit world. After the unexpected results of the EU referendum, the British government introduced the concept of Global Britain as their new foreign policy orientation. This paper assumes that the idea of the UK opened to the whole world and embracing old friends and new allies alike is built upon the imperial nostalgia and the idealisation of their past. It focuses on the various ways in which nostalgia manifests itself in the Conservative discourse of 2016-2020, specifically in the public speeches of its key representatives and election programs. In the theoretical part, this paper explores the academic debate on Global Britain and the role of history in the post-Brexit world. It uses the memory studies and operationalisation of the concept of nostalgia as a framework for the source analysis. The empirical chapter presents the research results in two ways - based on the thematic categories and individual speakers. The former follows the various ways in which the nostalgic manifestations are used to create a vision of a post-Brexit global Britain, while the latter focuses on the individual approaches in the efforts to communicate that image.

This diploma thesis analyses the phenomenon of the Russian information warfare targeting the Baltic states - Lithuania, Latvia and Estonia. In five chapters the thesis initially theoretically examines phenomenon of the information warfare itself, specifically its typical components and advantages because of which the Russian Federation uses it. After that, the thesis estimates conceptual preconditions and incentives in the Baltic region due to which Russia implements the information warfare specifically in this region. The information warfare in this sense is understood as the psychological pressure onto the society of Baltics, hence, as one of the tools to enforce the interests and goals of the Kremlin's official foreign policy, because the initiators of such information campaigns are the Russian state media or their proxies. Third, in the empirical part, based the conceptually determined factors and particular events related to them, thesis thoroughly deals with discourses and narratives spread through the Russian and pro-Russian media operating in the Baltic states. More specifically, the analysis conducts research of the content of these narratives, their rhetoric, specific features, context and possible impacts onto the society in the Baltics. The goal of this thesis is to analyse thoroughly...

The thesis 'The role of the Czech public media in the pension reform discourse' aims to provide a critical reflection on the role of the Czech Television and the Czech Radio in the debate over the changes in the pension scheme of the Czech Republic. The principal method used for that is the discourse analysis, which comprises quality and quantity analysis of the media output, interviews and personal observation. The research project focuses on the context the debate over the pension reform occurs and how it is presented in the public media. The theoretical part summarizes the theoretical concepts used in the research project, i.e. concepts from the field of public policy, social policy, mass communication and discourse analysis. The empirical part examines the institutional development of the pension reform, its variations in political, scholarly (Czech and international) and public discourse. The major part of the research project is based on the discourse analysis of the pension reform discourse in the Czech public media. The role of the public media in the pension reform discourse is deduced on the basis of the theoretical and empirical parts.

This thesis analyzes the way of presenting the catastrophe called Sandy in the Czech media. The motivation for choosing this topic was the ascertainment that the information about Sandy narrows only on the information about New York in spite of the fact, that this hurricane, sometimes called tropical storm or "superstorm" caused many injuries in the area of Cuba, Jamaica, the Bahamas and especially Haiti. The analysis is realized by force of critical discourse analysis of Norman Fairclough, because this method is appropriate especially for analysing mass media texts in the way of offering complex view from the level of social context, through the process of production to the language form of texts. Consequently, theoretical background comes from the methods and concepts of Norman Fairclough, from the definition of media discourse, which is oriented on new media, news and news values. The analysis is oriented on the most readable Czech online news and the on the news web pages of the Czech public service television and the Czech public service radio. The goal of this thesis is primarily the comparison between the way of reporting about the hurricane between the commercial and public service online news articles; revealing ideological and powerful aspects in the way of this reporting; and the...

Bibliographic Note Sundal, Kendra. 2013. La Frontière/Il Confine: French and Italian Migration Discourse. 85 pages. Master's thesis. Charles University, Faculty of Social Sciences, Institute of Political Studies. Supervisor doc. PhDr. RNDr. Nikola Hynek, M.A., PgDipRes, PhD Abstract This work analyzes the historical background and discourse on migration in Italy and France, focusing on migration from and through former colonies in North Africa. Drawing on a feminist methodological approach, the work discusses how migrants may be perceived or treated differently based on gender, and how this impacts (or is impacted by) policies. In particular, one illustrative event, the closure of the Franco-Italian border in April 2011, is analyzed more deeply using the theory of domopolitics as introduced by William Walters. By tracing the history and the discourse about migration and integration from colonial times to the present, this event and other recent debates related to Mediterranean migration are contextualized. Key Terms: migration, France, Italy, borders, Arab Spring, domopolitics, feminist methodology, discourse analysis, historical representation

The diploma thesis deals with the analysis of the gender aspects of women travelling and experience of women travellers, who set out to the non-Europe destinations on their own. The thesis is based on in-depth interviews with women travellers and analyze how these journeys are important to them. The thesis tries to point out that women's solo travelling directly effects their biography as well as career and status of these female travellers. Women independent travelling is introduced as the dynamic process, by means of which they acquire or verify the gender power and abilities, applicable to their personal life and work. Using the concepts of feminist theories implemented on women's travelling, I try to show that this type of travelling is affected by history and prefers male travelling, which displaces the individual women's travelling on the edge of the social and scientific interest. This thesis is based on the anthropology of tourism, particularly on the study of backpacking and set the experience of the woman traveller in the frame of the rites of passage. Moreover the thesis contains the analysis of the public and media discourse, focused on the real case of two young women kidnapped in Pakistan. Keywords: anthropology of tourism, women independent travellers, solo travelling, backpacking,...

This diploma thesis deals with so called "transfer movement" in Mělník in 1921. The term "transfer movement" refers to a strong campaign which tried to persuade people to leave the Roman Catholic Church before the census of February 1921 in or der to the emancipation of our nation from the Church would have been expressed. The general principle of the movement was that the Rome had always been our enemy, that the reformation is the very essence of our national identity and that the Catholic Church had been an ally of the Habsburg dynasty. The thesis tries to explore the role of the leading groups of the "transfer movement" (especially Czechoslovak Church, Evangelical Church of Czech Brethren and Freethought) and of the press in Mělník as well as the reaction of the local catholic clergy. The core of the work is based mainly on primary sources (both archive and published). It was found that the transfer movement was rather successful. No violent clashes were reported. The local press played an important role and supported the transfer movement. Keywords: transfer movement, Mělník, Czechoslovak Church, Evangelical Church of Czech Brethren, Freethought, discourse analysis

This study has for its goal to examine whether a new racist prejudice against Mexican illegal immigrants was driving the activities of the minutemen movement operating along the U.S.- Mexico border whose stated goal was to prevent illegal immigrants from entering the country. This work assumes that the old blatant racism is no longer acceptable within society but was replaced by a conspicuously color-blind rhetoric, typical of the minutemen movement, that might harbor a new racist prejudice. New racism does not put forth a race defined biologically but understands the white and non-white races conceptually. It thus contributes to the maintenance of the white-black dichotomy within society and more importantly to the discrimination and exclusion of the non-white races. In order to disclose a possible racist prejudice, this study conducts a Critical Discourse Analysis of the minutemen's discourse. Results of this analysis show that especially the focus on the notion of law and order, so typical of the discourse, is hugely misleading and that under this seemingly color-blind reasoning, there is, indeed, a hidden expression of the new racist prejudice.

Thesis Selected aspects of the production of embodiment in tv commercials works with an assumption that some tv commercials represent specific modality of discursive mechanisms of sexual representation. This thesis applies the works of M. Foucault and P. Bourdieu to semiotic analysis of chosen advertisements. Assuming that advertisements are using body and sexual motives as one of the instruments of power to affect the target groups. Main focus of this thesis is in introduction of discursive models that are used in advertising. Goal of the theoretical part is to introduce philosophical and sociological ideas and theories relating to perception of physicality, sexuality, power relations and question of subjectivism. The thesis also shows how the role of a body was perceived in different historicals eras and how the ways of use of body and embodiment has gradually developed in terms of power affection. Goal of the practical part is to analyze and interpret the acknowledgments from theoretical part on concrete examples. The aim is, by using semiotical analysis, to reveal discursive practices in advertisements based upon used statements, also to analyze the power affection presented by physicality and sexuality. The thesis presents examples of power affection of advertisements and its specific...