Thesis (M.S.)--University of Wisconsin--Madison, 1969. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2006. / Includes bibliographical references.

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Most marketers and retailers agree that the location of a particular retail outlet may be instrumental in that outlet’s sales and profits. One of the proposed solutions to this problem of retail store location is Huff's gravity model. Using Huff's gravity model as a structural guide, the major purpose of this thesis is to analyse consumer patronage behaviour within an urban grocery system so as to assist the retail grocery store location analyst. The analysis centers around those consumer patronage behaviour variables suggested by the author as being important in the consumer's decision to patronize a retail grocery outlet. The analysis will also serve as a guide to retail grocery location analysis in specific and to the possible effects of particular consumer patronage behaviour variables on retail outlets in general. Relationships are tested using simple and multiple regression analyses and t-test analysis on data collected on all grocery stores in the Lower Mainland Area of Vancouver, British Columbia. Some of the more important findings are: 1) neither the number of customer checkouts nor the number of parking spaces provided can be employed to predict sales per square foot of supermarket selling area. 2) a discount price policy will not yield greater mean sales per square foot of supermarket selling area than a retail price policy. 3) in general a combination of good internal and external appearances yields greater mean sales per square foot of supermarket selling area than a combination of low internal and external appearances. 4) in general the addition of internal and/or external facilities yields greater mean sales per square foot of supermarket selling area than those encountered before the addition or additions of such facilities. The study also indicates that in some specific cases supermarket size should be accounted for in the analysis. / Business, Sauder School of / Graduate

The purpose of this thesis is to explore the possibility of creating and maintaining a database in the public domain. The concepts considered, relate to general computerized storage of consumer goods information, allowing dissemination of this information to the public. The focus however, is on a Consumer Information System (CIS) in the grocery industry, with emphasis on price data. The major topics discussed include the advent of the Universal Product Code, the subsequent introduction of automated checkout and scanning systems in supermarkets, interest groups involved, one possible design of the CIS, and the feasibility of such a system. The system is designed to meet a minimum set of objectives of the interest groups. Based on the analysis, the development of a CIS is feasible, subject to the mutual cooperation of the interest groups involved. Suggestions are made with regard to the practical implementation of the ideas generated. Future implications and possible research constitute the final sections of the thesis. / Business, Sauder School of / Graduate

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The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is therefore to conduct an initial study on a newly approaching e-commerce business, namely the grocery basket business. As there has not yet been much research in this field the overall aim is to contribute to the research in this business area. There are many who argue that in relation to the Internet and e-commerce fields there are two other important fields: business model and supply chain. A qualitative approach is used, based on triangulation methodology including a multiple case study and a survey. The cases are two different types of e-commerce companies: brick-and-clicks and pure-players. An empirical investigation covering twenty interviews and a questionnaire with one thousand respondents has been conducted. Findings supported by the interviews and the questionnaire reveal much knowledge about the grocery basket business. This are analyzed in relation to literature of business model and supply chain and according to the two cases of companies in the business. The study concludes that there is a great deal of challenges facing the grocery basket business in both fields of business model and supply chain. In both cases it is a challenge to retain customers, flexibility for customers, competition and supply chain development. Regarding brick-and-clicks a major challenge is to make their physical channel and online channel work together. Regarding pure-players a major challenge is their dependency of wholesalers. In addition, recommendations to these acknowledged challenges are benchmarking on other successful grocery companies and/or other successful e-commerce companies. Additional recommendation for pure-players is that they should cooperate with a brick-and-mortar company. Finally, the study shows some decent potential in the business to reduce emissions. This by providing eco-friendly products with pre planned recipes to fit with the products, and having fewer products in stock.

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