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The percentage of alumni who donate to their university has been declining for more than 25 years. This paper applies the proven theory of planned behavior to shed new insight on what factors influence alumni's decision whether or not to donate to their university. Nearly 1,500 non-donor alumni of a large, mid-Atlantic research university were surveyed. The study found that 36.6% of the difference in intent to donate was explained by a combination of attitudes, beliefs about what other people do or think should be done, perceptions of control, past donation behavior to other nonprofits, experience while in college, and ongoing communication with the university. Several elements, including attitudes, beliefs about what others do or think should be done, and rating of communication effectiveness had significant effects on alumni's intent to donate. Both theoretical and practical implications are discussed. / Master of Arts / The percentage of alumni who donate to their university has been declining for more than 25 years. This paper applies the proven theory of planned behavior to shed new insight on what factors influence alumni’s decision whether or not to donate to their university. Nearly 1,500 non-donor alumni of a large, mid-Atlantic research university were surveyed. The study found that 36.6% of the difference in intent to donate was explained by a combination of attitudes, beliefs about what other people do or think should be done, perceptions of control, past donation behavior to other nonprofits, experience while in college, and ongoing communication with the university. Several elements, including attitudes, beliefs about what others do or think should be done, and rating of communication effectiveness had significant effects on alumni’s intent to donate. Both theoretical and practical implications are discussed.

The role of philanthropy in K-12 public education has historically ebbed and flowed in relation to public expenditures. Early K-12 education philanthropy peaked during and after the Civil War when philanthropists supported education for emancipated slaves through initiatives like Freeman’s Bureau, Slater Fund and Rosenwald Schools until state and federal governments assumed responsibility (Bremner, 1988; Finkenbine, 2003; Fleishman, 2009; Mays, 2006; Stephenson, 2012). With sufficient public support, K-12 education philanthropy did not see its next major wave of investments until the 1990s, with significant increases occurring after 2000. From 2000-2010 the number of education related grants from major national philanthropists increased from 1,200 to 2,600, and the amount of total funding, $486 million to $843 million (Reckhow & Snyder, 2014, p.3). The latest wave of education philanthropy occurs at the intersection of two key events: Funding challenges for public education and increasing philanthropic resources particularly among a new generation of philanthropists. While significant philanthropic resources have poured into K-12 public education, they are more likely to support changes in education policy than to provide direct support to the schools (Ferris, Hentschke, & Harmssen, 2008; Greene, 2015). In addition, rural communities receive very little support from national education philanthropy. Vermont is a rural state with a relatively successful K-12 public school system that faces significant funding challenges (Pache, 2017; Valley News, 2015). The questions at the core of this research are what role does philanthropy play in Vermont K-12 public education and what role might it play? To answer these questions, the literature provides a foundation by exploring the history of philanthropy in general, and specifically education philanthropy. Further literature review examines the current trends of using philanthropy to shape national education policy and fund programs that compete with public education. A gap in the research on rural philanthropy and rural K-12 education philanthropy provides the impetus for the focus on the rural schools in Vermont. The study focuses on two geographically defined regions in Vermont that utilize two different models of place-based philanthropy to support their public schools. The two case studies include interviews with 24 participants with backgrounds in and knowledge about education and philanthropy. In addition, document review was used to support and triangulate the findings. The findings, presented for each case and in a cross-case analysis, reveal the effective and unique ways these two rural areas use philanthropy to support its K-12 public schools. One model was regional with a focus on broad program support through use of local nonprofits, while the second model was town specific and provided direct support to the local schools. Both cases demonstrate the challenges and opportunities associated with place-based philanthropy. The conclusion offers further information on how schools and communities might develop their own place-based philanthropy.

This is a study of educational aims discourses (aims-talk) in the Journal of Negro Education between 1932 and 1953. In this era of segregation, economic depression, and war, educators and other champions of education for African Americans struggled to define and then develop objectives, goals, and curricula for African American students in secondary schools and colleges. This study considers the different aims discourses, how they evolved, and how they were affected by economic depression and war. Using literary analysis, this historical analysis considers the influence of philanthropy, The Cardinal Principles, segregation, the American social order, democracy, and the “peculiar” needs of African Americans as themes within the disparate discourse. This study uses the taxonomy of critical race theory to inform the discourse and supplement the theory of whiteness as property with the related theory that education is also property. The study’s analysis is informed by Nel Noddings’ theoretical position that aims can be used as a critique of society. Finally, this study adds empirical evidence to support Eddie S. Glaude, Jr.’s theory of nation language. The conditions of segregation significantly influenced the discourse of the 100 authors and the 137 articles considered by the study. The conditions of segregation did not change during the period of this study but the economy improved and war provided more job opportunities for African Americans. While there was a heightened call for the elimination of segregation and resetting of the social order during World War II in the Journal of Negro Education, the educational condition of the African American as reported by these researchers did not significantly evolve over the same period. However, a new discourse developed in which both philanthropists and African-American educators recognized the need for some combination of industrial and academic education for their students. The period examined in this study begins with the publication of the first issue of the Journal of Negro Education in 1932 and ends on the eve of the Brown vs. Board of Education decision in 1953. / text

Nonprofit organizations (NPOs) provide vital services to the communities they serve. These organizations are funded primarily by individual contributions from supporters. Academic researchers and practitioners have examined donor behavior extensively. Yet, little research exists that examines donor behavior over the Internet. The Internet presents a cost effective means for nonprofit organizations to reach new audiences, attract supporters and solicit donations. The Internet offers a combination of new media characteristics that differ from traditional channels. Understanding how these new media characteristics influence the antecedents of donor behavior may lead to higher online donations for nonprofit organizations. This research explored the relationship between Internet media characteristics and the antecedents of online donor behavior using the Media Richness Theory. Participants were selected for this study and randomly divided into two treatment groups. Each group received an e-mail from a previously unknown nonprofit organization. The e-mail introduced the organization and provided a link to the organization's website. Both the invitation message and the website were constructed to offer different media characteristics for each treatment group. After visiting the site, participants were asked to complete a 30-item Web-based survey. The data were first analyzed for differences in the mean scores for each treatment group. A simple t-test followed to corroborate these findings. Results indicated there is a relationship between media richness and an individual's perception in the quality of service offered by the experimental NPO. Additionally, there is a positive relationship between media richness and an individual's trust in the experimental NPO. These findings lay the foundation for future studies that analyze online donor behavior.

First, the current study aims to provide companies with a comprehensive understanding on how consumers' ethical associations emerge, so that they will be better positioned to design social strategies aligned with consumers' expectations, and communicate their contribution to several social needs in an effective way. In this context, the objective is to empirically investigate the effect of varying geographic scope of companies' donations on consumers' perceptions of brand morality. The second objective is to examine the impact that a company's donation size has, on consumers' perceptions of brand morality, their willingness to pay a price premium, and their intentions to spread positive word-of-mouth. The third objective of this study is to complement extant research on the role that various individual differences paly on whether or how strongly consumers react to a company's philanthropic activity. Specifically, this research intends to investigate how people's ethnocentric tendency, perceived social control, attributions about company motives, and cause involvement, are likely to exert influence on their perceptions of brand morality, positive word-of-mouth intentions, and willingness to pay more. The final objective of this research is to add knowledge to the literature on potential outcomes of perceived brand morality, which has currently received little attention. More specifically, the question that will be addressed in this study is whether, and to what extent, consumers' positive word-of-mouth communication intentions, and willingness to pay more are affected by their perceptions of the brand's morality.

Philanthropy is often considered an unproblematic way for individuals (and especially the rich) to benefit recipients and society by "giving their money away." But philanthropy also gives donors influence and authority, and these powers can be subject to criticism on democratic and egalitarian grounds. This dissertation frames philanthropy as one way in which private money can shape public options and the choices open to individuals. In light of this, it asks what kinds of regulation of philanthropy are appropriate for states committed both to liberal rights and to some vision of equality. / Government

Consistent reductions in state and federal financial support for America’s public colleges and universities have resulted in an increased institutional reliance upon non- traditional revenue sources. Budgetary shortfalls precipitated by the loss of appropriations led many institutions to seek out alternative sources of revenue. While many of these strategies have proven to be controversial with institutional stakeholders (e.g., annual tuition rate increases), one appears to be both popular and effective: alumni giving. Colleges and universities rely heavily upon alumni to enhance the institution by subsidizing operational costs; this is especially crucial in times of great financial stress. In order to ensure strong, lifelong relationships between alumni donors and their alma maters, institutions must consistently evaluate the methods through which alumni giving is solicited. It is not enough to merely expect alumni to become philanthropically engaged upon graduation; institutions must create a culture of giving amongst its student body. The study explored how colleges and universities may foster increased alumni participation in institutional philanthropy. By gauging the perceptions of young alumni, institutions will be able to determine if existing efforts are effective in encouraging future alumni giving. Grounded in altruistic (i.e., prosocial), social exchange, student development, and donor motivation theories, this study utilized a quantitative survey methodology to uncover prevailing alumni perceptions toward contemporary institutional philanthropic efforts. Study participants were asked to reflect upon their undergraduate experiences and the relationships they maintain with their alma mater after graduation. The study found that specific variables (e.g., alumni association membership, gender, financial contributions, engagement in alumni activities, satisfaction with the undergraduate experience, and institutional connectivity post-graduation) were statistically significant in predicting membership within three distinct donor groups. After all data were collected and analyzed, recommendations were made to assist institutions in developing programs that are most likely to encourage active alumni participation and create a culture of giving amongst student bodies. / text

This thesis uses data from The Survey of Texas Adults, 2004 to analyze the giving and volunteering patterns of various groups focusing on the role of several relevant social and demographic characteristics and also focusing on whether or not an individual was asked to participate in these various activities. Multivariate logistic regression analysis is performed to test for statistical relationships between selected factors and giving and volunteering rates. In each of the analysis, logistic regression models are estimated to assess how factors such as race, education, citizenship, gender, age, income, and being asked affect the outcomes of money given to religious organizations, money given to other organizations, being asked to volunteer, and solicited for money. Findings suggest that, overall, Latinos are not significantly different in their odds of giving to religious organizations when compared to their white counterparts. The results of the next set of logistic models, however, show that Latinos have lower odds of giving to other groups or organizations. In terms of who is asked to volunteer or solicited for money, the results suggest that Latinos are not asked to volunteer at the same rate as whites; therefore, limiting an important avenue of participation. These finding confirm the hypothesis that Latinos are just as likely to make financial contributions to their local church, but they have lower odds of giving to other, nonreligious organizations. In addition, the findings confirm that Latinos are less likely to be asked to volunteer when compared to other groups.

In this study, I employ a combination of social semiotics and critical discourse analysis to examine the marketing media from corporate social responsibility campaigns focused on food bank philanthropy and awareness-raising for the issue of hunger. I use media from a sample of six of the largest and most visible corporate food bank philanthropy campaigns to represent a broad range of their differences. Each campaign is analyzed for how the problem of hunger and the solution as food banks are represented. Hunger is represented by these corporations as a problem of a lack of food that can happen to anyone, anytime, anywhere, for which families and/or local communities bear responsibility. This typification of the problem of hunger comes packaged conceptually with a characterization of the solution to that problem in food banks represented as a food-focused, charity-based, volunteer-run response that relies on corporate sponsorships and corporate social responsibility programs to harnesses the marketability of hunger to increase donations. These representations are evidence form the basis on an analysis of how the problem of hunger is currently thought about and acted upon in Canada. Claims about hunger exist at a juncture between the resources available and the kinds of responses to hunger that are likely to arise. This study demonstrates what corporate claims about hunger mean in relation to the ongoing development of food banking. This study is also an analysis of a particular case of corporate food bank philanthropy as an example campaign to highlight how the corporate construction of hunger is deployed to obscure, marginalize, and foreclose on the possibility of the emergence of alternative understandings of hunger and approaches beyond food banking based on a charity model. The dominant typification of the problem of hunger by corporations further institutionalizes an inadequate food banking paradigm that cannot address the social underpinnings that lead to the expression of hunger. / Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2014-06-01 00:17:52.246