A intensificação da globalização tem afetado diretamente organizações e pessoas, não é diferente quando se trata das instituições de ensino superior. Desta forma, a internacionalização do ensino superior vem se intensificando e os impulsionadores destes esforços vêm se tornado cada vez mais fortes nos últimos anos. Diante das demandas que surgem neste contexto de intensa globalização, esforços realizados em resposta a este fenômeno são empreendidos, mas muitas vezes sem o alcance dos resultados esperados. O propósito deste estudo é adaptar e propor o Balanced Scorecard (BSC) como ferramenta de auxílio ao processo de gestão da internacionalização do ensino superior às universidades públicas brasileiras. O estudo se justifica pela compreensão de que organizações precisam monitorar seus processos e resultados. Devem se esforçar para conhecer seus pontos fracos e fortes, bem como as possibilidades de correção de desvios e maximização de resultados, assim contribuindo para o alcance de seus objetivos, entende-se que uma ferramenta voltada ao auxílio das atividades relacionadas a internacionalização do ensino superior pode contribuir diretamente para a melhoria do processo. A metodologia adotada para a condução do estudo foi o estudo de caso, desenvolvido em cinco instituições públicas de ensino superior brasileiras de melhor reputação internacional, em acordo com cinco rankings internacionais. A análise dos resultados proporcionou a identificação de seis perspectivas a serem utilizadas no BSC proposto: 1. Perspectiva da mudança organizacional; 2. Perspectiva dos recursos materiais, financeiros e estruturais; 3. Perspectiva do desenvolvimento de pessoas; 4. Perspectiva da inovação curricular; 5. Perspectiva da mobilidade acadêmica e 6. Perspectiva dos stakeholders. A partir da definição destas perspectivas, apresentou-se o mapa estratégico a ser utilizado pelas universidades. / The intensification of globalization has directly affected organizations and individuals, is no different when it comes to higher education institutions. Thus, the Internationalization of higher education has been increasing and the drivers of these efforts has become increasingly stronger in recent years. Faced with the demands that arise in this context of intense globalization, efforts made in response to this phenomenon are undertaken, but often without achieving the expected results. The purpose of this study is to adapt and propose the Balanced Scorecard (BSC) as a tool for the management process of higher education internationalization to the Brazilian public universities. The study is justified by the understanding that any organization needs to monitor their processes and results, should strive to know their strengths and weaknesses, as well as the correction of possible deviations and maximization of results, thus contributing to the achievement of its objectives, it is understood that a tool aimed to support activities related to internationalization of higher education can contribute directly to the improvement of the process. The methodology used to conduct the study was the case study, developed in five best international reputation public higher education institutions in Brazil, in accordance with five international rankings. The analysis provided the identification of six perspectives to be used in the proposed BSC: 1. Organizational change perspective; 2. Material, financial and structural resources perspective; 3. People development perspective; 4. Curriculum innovation perspective; 5. Academic mobility perspective and 6. Stakeholders perspective. From the definition of these perspectives, presented the strategic map to be used by universities.

A intensificação da globalização tem afetado diretamente organizações e pessoas, não é diferente quando se trata das instituições de ensino superior. Desta forma, a internacionalização do ensino superior vem se intensificando e os impulsionadores destes esforços vêm se tornado cada vez mais fortes nos últimos anos. Diante das demandas que surgem neste contexto de intensa globalização, esforços realizados em resposta a este fenômeno são empreendidos, mas muitas vezes sem o alcance dos resultados esperados. O propósito deste estudo é adaptar e propor o Balanced Scorecard (BSC) como ferramenta de auxílio ao processo de gestão da internacionalização do ensino superior às universidades públicas brasileiras. O estudo se justifica pela compreensão de que organizações precisam monitorar seus processos e resultados. Devem se esforçar para conhecer seus pontos fracos e fortes, bem como as possibilidades de correção de desvios e maximização de resultados, assim contribuindo para o alcance de seus objetivos, entende-se que uma ferramenta voltada ao auxílio das atividades relacionadas a internacionalização do ensino superior pode contribuir diretamente para a melhoria do processo. A metodologia adotada para a condução do estudo foi o estudo de caso, desenvolvido em cinco instituições públicas de ensino superior brasileiras de melhor reputação internacional, em acordo com cinco rankings internacionais. A análise dos resultados proporcionou a identificação de seis perspectivas a serem utilizadas no BSC proposto: 1. Perspectiva da mudança organizacional; 2. Perspectiva dos recursos materiais, financeiros e estruturais; 3. Perspectiva do desenvolvimento de pessoas; 4. Perspectiva da inovação curricular; 5. Perspectiva da mobilidade acadêmica e 6. Perspectiva dos stakeholders. A partir da definição destas perspectivas, apresentou-se o mapa estratégico a ser utilizado pelas universidades. / The intensification of globalization has directly affected organizations and individuals, is no different when it comes to higher education institutions. Thus, the Internationalization of higher education has been increasing and the drivers of these efforts has become increasingly stronger in recent years. Faced with the demands that arise in this context of intense globalization, efforts made in response to this phenomenon are undertaken, but often without achieving the expected results. The purpose of this study is to adapt and propose the Balanced Scorecard (BSC) as a tool for the management process of higher education internationalization to the Brazilian public universities. The study is justified by the understanding that any organization needs to monitor their processes and results, should strive to know their strengths and weaknesses, as well as the correction of possible deviations and maximization of results, thus contributing to the achievement of its objectives, it is understood that a tool aimed to support activities related to internationalization of higher education can contribute directly to the improvement of the process. The methodology used to conduct the study was the case study, developed in five best international reputation public higher education institutions in Brazil, in accordance with five international rankings. The analysis provided the identification of six perspectives to be used in the proposed BSC: 1. Organizational change perspective; 2. Material, financial and structural resources perspective; 3. People development perspective; 4. Curriculum innovation perspective; 5. Academic mobility perspective and 6. Stakeholders perspective. From the definition of these perspectives, presented the strategic map to be used by universities.

Background: Research is essential for the development of a unique body of knowledge, a hall mark of any profession. It should be utilised to provide the basis for professional theory and practice. Aim: The purpose of the study was to develop guidelines that will assist professional nurses in the utilisation of research findings. Design and setting: Quantitative, descriptive research was used to determine professional nurses’ (N=284) perception of utilization of research findings in practice. The structured questionnaire was used to collect data. Data were analysed using Statistical Package for the Social Sciences (SPSS) version 23 since this is a quantitative study. The study focused on professional nurses at the two selected hospitals that were providing the comprehensive programme in the uMgungundlovu district. Results: 284 respondents answered the questionnaire. Of the respondents, 73.3% agreed that they lacked knowledge of research. The frequency of respondents that lacked research knowledge was 208. Of the respondents, 211 (74.3%) recommended use of research findings in practice versus 24 (8.5%) who were unsure and 9 (3%) respectively who did not know whether research should be used or not. Conclusions: The findings revealed that there is a need for changes to be made in the nursing education system to try and improve research utilisation by professional nurses in practice since the professional nurses working in the clinical area are produced by nursing education institutions / Health Studies / M.A. (Health Studies)

<p>Theoretically, the role of higher education in national development has become clearer than before, while empirically the evidence is overwhelming. Elsewhere in the world, countries that have made tremendous strides in both social and economic development invested heavily and strategically in higher education. In Malawi, the role of higher education in national development has always been recognised by development policies since independence in 1964 <span style="mso-bidi-font-style:italic">However, with the exception of the first 15 years of independence, Malawi&rsquo / s development path has registered abysmal results both on the social and the economic fronts despite undergoing significant socio-economic and political reforms. Malawi remains one of the most underdeveloped countries whether judged by Gross National Product (GNP) per capita, the UNDP&rsquo / s Human Development Index (HDI) or the Human Poverty Index (HPI). One of the factors that is considered as having contributed to low levels of development is the performance of education systems (primary, secondary and higher education) (World Bank, 2009).</span>It is against this background that this study sought to examine how Malawi&rsquo / s higher education institutions (HEIs) have responded to their roles as prescribed by the national development policies with a focus on the period between 2000 and 2010. Four questions guided the study: i) what specific roles do national development policies define for HEIs to ensure that higher education contributes to national development? ii) To what extent are these roles performed by HEIs in Malawi? iii) What factors determine the performance of HEIs in their expected roles? iv) What pattern of response to their (HEIs&rsquo / ) expected roles can be identified? Theoretically and analytically, the study was informed by the two perspectives of the open systems theory, namely the resource-dependency approach and neo-institutional approach. These two approaches contend that actions by organisations are limited and influenced by various pressures and demands emanating from their internal and external environments and that organisations often respond accordingly in order to survive. Methodologically, the study employed a mixed-method design (of qualitative and quantitative) with a dominant usage of qualitative methods. A multiple case study approach was used in which data were collected through unstructured interviews, semi-structured interviews and documentary review. For qualitative data, the analysis was done using a text method while quantitative data were analysed using Statistical Package for Social Sciences (SPSS) and Microsoft Excel to provide simple descriptive analysis through charts, tables and graphs.<span style="mso-fareast-font-family:TimesNewRoman"> Overall, the study found that Malawi development policies expect HEIs to enhance access, equity, relevance, efficiency and quality of higher education as a way of ensuring that higher education contributes to the national development project. However, the study identified several patterns of response by HEIs (towards these expected roles) that tentatively explain the sub-optimal contribution of higher education in national development. These patterns of response include: inclination towards responding to the politically sensitive crises in the higher education system (for public HEIs) and profit-compatible roles (for private HEI) / use of sub-standard resources and methods antithetical to genuine teaching and learning / duplication by private HEIs of the &ldquo / soft&rdquo / roles being undertaken by public HEI / the abandonment of some of the HEIs&rsquo / original ideals and founding pledges, which are compatible with national development roles / and substitution of long-term coherent academic planning by short-term survival strategies. </span><span style="mso-bidi-font-size:18.0pt / mso-fareast-font-family:TimesNewRoman / mso-bidi-font-family:Arial / color:black / mso-fareast-language:EN-US / mso-bidi-font-weight: bold">The study presents a number of implications, lessons and recommendations in the area of higher education and development. These include: the need for the government to recognise the importance and impact of intra-sectoral linkages in the entire education system on the performance of HEIs / the need to enforce the effective participation of private and public HEIs in national developmental project by establishing a proper regulatory framework / the need to enhance regional and internal collaboration among universities if they are to effectively respond to national roles / the need to reduce marginalisation of HEIs by maximising efforts that create linkages with the productive sector / the need to devise a robust public financing mechanism that broadly deals with issues of equity, relevance, quality and access of higher education / and the need to match education investment priorities and sequencing with development policies</span></p> <p>&nbsp / </p> <p class="MsoNormal" style="text-align:justify">&nbsp / </p> <p>&nbsp / </p>

South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and sustaining a suitable competitive advantage. Adding to this, South Africa’s economy, together with the world economies, has witnessed changing circumstances in relation to consumers’ needs, tastes and preferences. In this light, service quality has been recognised as a means to meet these challenges. As service industries play an important role in many economies around the world, the significance of providing an adequate level of service quality has emerged. Higher education institutions too are now being called upon to account for the quality of the services they provide. As service quality is a key strategic issue and a pervasive strategic force, the methods deployed in measuring service quality is of concern. Traditionally, higher education institutions used measures to account for the academic standards they provide, together with accreditation and performance indicators of teaching and research. However, from the viewpoint of their primary consumers, higher education institutions need to put measures in place to account for their students’ perceptions of service quality as well. Higher education institutions need to concentrate their attention on what the students feel is important in delivering the service. In measuring service quality from the perspective of the students, higher education institutions will be able to improve their service delivery processes, which will help to create consumer loyalty and, in the long-term, build a competitive advantage. The primary objective of this study was to provide a comparative view on the undergraduate students’ perceptions of the service quality delivered by two South African higher education institutions. The study comprised a literature review and an empirical study, and a descriptive research design was employed. The literature review focused on service quality. The literature review did not focus specifically on examining service quality from higher education institutions perspective but rather looked at service quality from the perspective of general service industries. In addition, in order to shape the literature on service quality, an introduction to services and services marketing was provided. Within the empirical portion of this study, quantitative research was applied using the survey method. Two South African higher education institutions formed the two sample groups in this study. A self-administered questionnaire was administered on the relevant first-, second- and third- year business and marketing management students of each sample’s respective faculties. The findings obtained from the main survey questionnaire are discussed in order to provide insights as to how students’ evaluate the service delivery of higher education institutions. Given the limitations and scope of the study, a balanced view of the two sample groups is provided in that the sample groups were split representatively. The recommendations provided in this study provide guidelines regarding the possible ways in which higher education institutions can market themselves in order to build a sustainable competitive advantage. / MCom, North-West University, Vaal Triangle Campus, 2012

The central purpose of this study was to compare the attitudes of faculty in applied sciences to the attitudes of faculty in liberal arts and other selected fields to determine if they differ significantly from each other in their perceptions of the effects of university-industry alliances on campus governance and operations. Secondary purposes were (a) to appraise the debate on alliances and the effects of alliances on academic values and (b) to contribute to the literature concerning alliances and their potential for improving higher education.

The problem with which the four-phase descriptive study was concerned is the extent of application of strategic planning by senior colleges and universities in Texas. The purpose was to analyze and describe the status of the planning based on the perceptions of the respondents and a specific set of characteristics validated by twenty experts.

The extent of the application of the strategic planning process on dental education institutions was the problem in this descriptive study. The specific purpose was to describe the status of strategic planning based on the perceptions of the respondents. The organization, the characteristics and the impact of the strategic planning process would be investigated and described by this research. The total population of the doctoral and post-doctoral dental education institutions were included in the study. A specifically developed research instrument was used to elicit the perceptions of the respondents, both experts and chief executive officers (deans). All the experts (100 percent) completed and validated the research instrument and 65 percent of the dental education institutions completed the research instrument. The research instrument evaluated three areas of strategic planning: organization, characteristics, and the impact of strategic planning on their institutions. It was concluded that all dental education institutions participate in the strategic planning process and that the organization in the strategic planning process and that the organization and characteristics are generally similar to those in higher education institutions. The application of the strategic planning process has been proven beneficial in higher education institutions and there are perceived benefits in dental education. The study also concluded that there were conflicting perceptions that showed differences between dental and higher education institutions. These differences demonstrated that the dental education^institutions were not using the strategic planning process at the same functioning level as higher education institutions.

The marketing concept is posited as the philosophical foundation of the marketing disciplines and market orientation invariably refer to the operationalisation of the marketing concept into a management orientation. Engaging in marketing activities may be important but market orientation is a vital ingredient in determining an institutional success, despite inherent barriers towards its successful implementation. A higher education institution (HEI) can be market oriented only if it understand its market. This study was conducted with the main objective of seeking to establish Universities of Technology (UoTs) implementation levels of market orientation, possible barriers to market orientation and their influence on university performance. A non-probability sampling method (convenience sampling) was used in the study. The sampling frame for the study included full-time employed academics in all six UoTs in South Africa. Pre-testing and a pilot study preceded the main survey and reliabilities were measured using the Cronbach alpha coefficients. Out of 1250 questionnaires sent to participating institutions, a total of 528 responses were received and this resulted in a return rate of 42.24% for the main study. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, confirmatory factor analysis and structural equation modelling to test the posited hypotheses. The findings of the study supported the predetermined theoretical and the empirical objectives as well as the hypotheses of the study. The findings further indicated that the market orientation of UOTs in South Africa was determined by seven fundamental factors within the institutions being market intelligence generation, interfunctional coordination, customer orientation, market intelligence dissemination, intelligence response design, intelligence response implementation and interdepartmental dynamics. Furthermore, three key barriers to market orientation were identified, namely internal, external and organisational environmental factors. In addition, the study also found a significant impact of market orientation on university performance as consistent with previous market orientation studies undertaken in other contexts. Recommendations emanating from the study will address various concerns on effective incorporation of the market orientation paradigm. Commitment and communication from top management to all units to support market orientation is critical. The support of those making strategic decisions is needed to garner the necessary support of other employees in UoTs, especially top and senior management buy-in and support. Marketing information generation should be a starting point when developing or adapting marketing strategies. HEIs should realise that marketing information dissemination is an effective way to reach prospective students and to create credible and persuasive communication channels. The development of a marketing strategy should also involve the inter-functional coordination and interdepartmental dynamics that enables HEIs to meet students’ needs and enhance service delivery to all its stakeholders. Key aspects that need to be prioritised includes: establishment of structures for marketing coordination, marketing efforts to be driven by teams to bring about synergy and cross fertilisation of ideas across departments and marshalling of resources in order to improve performance of all business units. Managers in different HEIs can also enhances performance of their instituions by implementing these key recommendations. This study will significantly contribute to the critical challenge facing HEIs, being to create the combination of the culture and the climate that maximises organisational learning, resources and capabilities to create superior university performance that is prescribed by the Department of Higher Education and Training (DoHET). Other HEIs could learn from this study and utilise the research to diagnose and remedy barriers within their operational spheres.

A interação entre consumidores no encontro de serviços é parte de sua prestação. Essa interação é mais importante em serviços de alto contato. Um dos fatores que influencia na opinião quanto ao comportamento de outros consumidores no ambiente de serviço é a idade. Este trabalho teve como objetivo principal identificar e analisar as atividades de marketing referentes ao encontro de serviços quando tratam de consumidores de diferentes idades com verificação de campo em cursos de idiomas. Para atingir esse objetivo, realizou-se, primeiramente, um referencial teórico, abordando serviços, marketing de serviços e o setor de cursos de idiomas. Como método para a pesquisa de campo, utilizou-se o estudo de caso. Tendo em vista que cursos de idiomas é um serviço de alto contato, em que há interação de consumidores de diferentes idades, este trabalho teve aplicação nesse setor. Três cursos de idiomas - Instituto Cervantes de São Paulo, Associação Alumni e CNA Pinheiros - foram analisados, tendo em vista as seguintes atividades de marketing: sistema de informação de marketing, segmentação, posicionamento e composto de marketing de serviços. É possível concluir que as atividades utilizadas pelas empresas para gerenciar o encontro de serviços em que há consumidores de diferentes idades são as mesmas. Há variação em como elas executam essas atividades. Há empresas em que as atividades de marketing são complexas e conforme a teoria, em outras as ações são mais indutivas. Foi possível relatar que, quando as empresas identificam um maior número de segmentos, as atividades de marketing são mais adequadas para atender às necessidades de consumidores de diferentes idades. / Consumer\'s interaction during the service encounter is part of the service delivery. This interaction is more important in high-contact services. One of the factors that influence the opinion regarding the behavior of other consumers in the service environment is age. This study aimed at identifying and analyzing marketing activities for the service encounter in language courses when dealing with consumers of different ages. To achieve this goal took place first a theoretical framework, covering services, services marketing and the industry of language courses. The method used for the field research was the case study. Given that language courses provide high-contact services, with interaction among consumers of different ages, this research was done in this sector. Three language courses - Instituto Cervantes de São Paulo, Associação Alumni and CNA Pinheiros - were analyzed in view of the following marketing activities: marketing information system, segmentation, positioning and service marketing mix. It was concluded that the activities used by companies to manage the service encounter in which there are consumers of different ages are the same. There is difference in how they perform these activities. There are companies in which marketing activities are complex and similar to the theory, while in others actions are more inductive. It was possible to describe that when companies identify a larger number of segments, marketing activities are most appropriate to meet the needs of consumers of different ages.