This diploma thesis analyses the market efficiency hypothesis of chosen currency pairs EUR/USD, EUR/CZK and USD/CZK. The aim of this study is to describe the price behaviour of chosen financial assets and verify the random walk hypothesis on the foreign exchange market. Model of random walk says there is no relationship between historical and future prices, so price changes are random and cannot be predicted. Random walk hypothesis was tested by chosen statistic tests runs test, test of auto-correlation, variance ratio test and unit root test (Augmented Dickey-Fuller Test). Data were collected through the online trading platform and tested in EViews. Period of testing for daily changes (D1) was chosen from 31.12.2009 to 29.12.2017 and for weekly changes (T1) from 2.1.2005 to 29.12.2017. This thesis proved weak-form efficiency of EUR/USD and USD/CZK for both daily changes and weekly changes in a chosen period. Inefficient behaviour of daily changes of EUR/CZK (D1) was indicated by runs test, test of autocorrelation and variance ratio test. There is a question what the cause of inefficiency is. The most likely explanation is currency intervention of the Czech National Bank which took place from April 2013 to April 2017 in order to achieve the inflation target and prevent deflation. Traders could also achieve profits by speculating on appreciation of Czech Crown below 27,-crowns/euro which is not in harmony with efficient-market hypothesis. Moreover, currency pair EUR/CZK is not liquid as major currency pairs and there are bigger transaction costs because of bid-offer spread. This work can contribute to next research in connection with results of this study. To verify if the cause of inefficient behaviour of daily price changes of EUR/USD are currency interventions of the Czech National Bank, I would suggest testing efficient-market hypothesis exactly at the time of interventions. It would be also suitable to compare results of different methodologies including testing in short-time intervals of price changes.

This diploma thesis aims at assessing stock market efficiency using seventeen shares and stock index S&P 500 which represents whole market. Selected shares were traded using several tools from technical analysis from 2012 to 2016. Trading is based on buy / sell signals. These signals were generated by 38 automatic trading strategies, created from crossing rates and sliding averages, by crossing two different sliding averages and based on technical indicators MACD, RSD and Momentum. Theoretical part of this work is dedicated to capital market, stock market efficiency assessment, shares and different types of analysis, mainly to technical. Results of stock market efficiency assessment of finances when trading all tested strategies can be found in the practical part. Random movements of rates were proven, this implies that market is slightly effective. Best trading strategy cannot be determined, because there are too many factors influencing results. Passive strategy achieved better profit. According to complete average results, MACD a 50+200EMA has highest success rate. Least appropriate strategies were MACD+SL and RSI_30+70_2. The worst shares for active trading were EBS and MRK, best LCI, ABC and VRX.

The basis of lean manufacturing is to minimize the inventories to reveal the disfunctions of the production system and to optimize process to avoid every kind of wastes. Lean systems are characteristic with smooth pull production system with one piece flow and just in time supplements of inventories. The layout of the line is transformed to the U work cell and the material is ordered by using kanban tickets. To receive the potential of implementation of the lean manufacturing principles we can use indicators IE - industrial efficiency and PLT - pruduction lead time.

The objective of this thesis is to strengthen competitiveness of iProdukční s.r.o by means of application of marketing strategies and presentation of results on its adapted website. The company operates an interactive portal aukce.mimiweb.cz.

No description available.

Title: Dependence of the handball game result on quantity and efficiency of shots from wing position area Objectives: Main objective of this thesis was to determine dependence of the handball game result on quantity and efficiency of shots from wing position area. Next subject of research was to compare average values of both, quantity and efficiancy, of winning and loosing teams. Methods: statistical analysis, average value, comparison of average value Results: It was found out, that results of handball games shows possitive dependance on quantity and efficiancy of shots from wing position area. Results of evarege value of quantity and efficiancy on winning team are greater than average values on loosing team (excluded only the quantity in games between teams to be ranked on place 1-6). Key words: wing position, quantity, efficiency, game result dependence

Cílem této diplomové práce je zjištění skutečnosti, jak působí direct marketing na malé a střední podniky v oblasti průmyslového trhu v České republice a na základě zjištěných informací navrhnout optimální řešení direct marketingové komunikace s těmito typy podniků pro společnost Vodafone. K získání požadovaných informací jsem v rámci diplomové práce provedla marketingový výzkum, ve kterém jsem využila jednu z metod kvantitativního výzkumu, a to dotazování přes internet. Výsledky výzkumu jsou formulovány obecně a může je využít jakákoli společnost, která by chtěla oslovit zmíněné typy podniků.

Creation of a theoretical model rests upon connection of three scientific areas -- management of organization, management of human resources and psychology and sociology of management. Detailed study of these areas lead to creation of different parts of this model. Generally, model can be characterized as a mechanism of accomplishing a state of equilibrium between working activities of organization and its employees (both individuals and working teams).

The aim of the thesis ''Analysis of effectiveness of the products of the Building Society 'Českomoravská stavební spořitelna' and proposal of improvements for its business model'' is the assessment of effectiveness of the operations of the Building Society by the means of financial and product analysis. By using the SWOT I want to find the opportunities and reserves in the operation of the above company. On the basis of these findings I'm suggesting the options for better business development of Building Society 'Českomoravská stavební spořitelna'.

This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.