Global ETD Search

1	Strategic communication issues for nonprofits : targeting donors, utilizing new media, and planning for crises Garcia, Lauren Elizabeth 17 April 2013 (has links) The purpose of this paper is to examine the growing nonprofit sector in the marketplace and the challenges and opportunities involved with attracting and maintaining donor relations and charitable giving. Nonprofit organizations have a number challenges relating to marketing and communications but I have chosen to focus on three dominant areas: targeting donors for support and greatly needed funds, the use of emerging media tools, and crisis management. These issues have a significant impact on an organization’s ability to effectively communicate their brand as compelling to their public. First, I will briefly go over the branding process and what makes a nonprofit brand so unique. I will discuss the target market of donors, the importance of understanding them and their mindset, and finally provide some variables that relate to successful recruiting and maintaining of those relations. Additionally, my research will cover not only methods that could best attract donors but also why many nonprofits do not have marketing or communications plans in place already and the consequences for such a choice. Following that research, I will go into the actual marketing and communication tactics that can be used, not only through traditional but also in new or emerging media communications. Then, I will transition into research of crisis management, linking to the necessity of implementation of marketing plans and the consequences that can occur when nonprofits deal with crises ineffectively. Based on the research, I will conclude my own set of guidelines for how nonprofits should proceed should they want to be successful in a competitive marketplace. / text Nonprofit Communication Donors Budget Planning Crisis Emerging media Branding
2	Can You Hear Me? Reflexive Feminist Methodologies and Diasporic Self-Representation in the Digital Age Rais, Saadia Subah 08 July 2016 (has links) In this exploratory thesis project, I consider what emerging approaches we can take as social scientists to showcase and critically engage self-representations of diasporic individuals, who often lack visibility and legibility within the dominant cultural archive. Filmmaking as a social research practice can provide rich audiovisual data, physical and social access to materials for nonacademics, and opportunities to document and share subjects' comments and settings without the limitations of transcription. This is especially salient in the emerging media landscape of Web 2.0, where digital communications technology applications (such as Facebook, Skype, and Snapchat) are accessible by a global audience, and can act as tools for cultural identity production by diasporic individuals. This project documents the experiences of several first- and second-generation Bangladeshi American immigrants in relation to digital communications technology advances within the past decade, for the purposes of collecting and sharing stories of diasporic individuals, offering a venue for self-expression through empathetic interviewing and collaborative oral history methods, and contributing to the American cultural archive in the context of emerging media and academic landscapes. The full project is comprised of this text document, alongside a short documentary film containing portions of audiovisual data from interviews which can be found at https://www.youtube.com/watch?v=Oh9puazpdrw. / Master of Science audiovisual data digital communications technology diasporic self-representation insider/outsider cultural identity production emerging media landscapes cultural archive visual sociology
3	Communication for Child Protection in the Digital Era: Influencing Social Media Users to Advocate Against Child Trafficking in Kenya Odhiambo, Aggrey Willis Otieno January 2021 (has links) No description available. African Studies Behavioral Sciences Communication Mass Communications Mass Media Social Research Sociology Sub Saharan Africa Studies Digital ethnography child trafficking social media analytics Korogocho Kenya emerging media technology human trafficking Trafficking in Persons Social and Behavior Change Communication Darkweb Cryptocurrencies Communication for Social Change child abuse child rights
4	America’s Last Newspaper War: One Hundred and Sixteen Years of Competition between the <i>Denver Post</i> and <i>Rocky Mountain News</i> Ward, Kenneth J. 13 July 2018 (has links) No description available. Journalism American History Communication Economics History Labor Relations Law Mass Communications Mass Media Modern History Multimedia Communications newspapers product differentiation market competition media history private ownership public ownership emerging media newspaper preservation act denver rocky mountain news denver post media economics digitalization scripps medianews

1

Page generated in 0.0701 seconds